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Bunny.net pricing teardown

https://bunny.net/pricing

Bunny.net uses a pure pay-as-you-go, usage-based pricing model across multiple product lines (CDN, Stream, Storage, Optimizer, DNS, etc.) with no traditional tiered plans — just per-GB/usage rates that decrease at volume thresholds. The page is transparent, performance-focused, and optimized for self-serve signup, but the multi-product accordion layout makes it hard to compare total cost across services. The $1 monthly minimum and 14-day free trial lower the entry barrier effectively.

Tier structure

Standard Network CDN

from $0.01/GB (Europe & North America)

Volume Network CDN

from $0.005/GB (global flat rate)

Value metric

per GB of bandwidth consumed (region-based or volume-based)

How limits scale

CDN Standard — Europe & North America rate $0.01/GB (all volumes)
CDN Volume — Global rate by volume $0.005/GB (first 500 TB) → $0.004/GB (500 TB–1 PB) → $0.002/GB (1 PB–2 PB) → Contact us (2 PB+)
CDN Standard — Middle East & Africa rate $0.06/GB (all volumes)
Monthly minimum spend $1/month (all tiers)

Escalation logic

There are no traditional good-better-best tiers; instead, Bunny CDN offers two network types (Standard with 119 PoPs and region-based pricing, Volume with 10 PoPs and a single global rate) plus volume discounts that kick in at 500 TB, 1 PB, and 2 PB thresholds. Other products (Stream, Storage, Optimizer, DNS, etc.) are collapsed in accordions and priced separately.

Psychological anchors

  • Competitive price anchoring — A side-by-side table shows Bunny at $50 for 5 TB vs. CloudFront at $425+ and Fastly at $600+, making Bunny look dramatically cheaper.
  • Performance + price dual anchor — Alongside the price comparison, a latency table shows Bunny at 24 ms median vs. competitors at 27–43 ms, reinforcing value beyond just cost.
  • Low entry anchor ($1 minimum) — The '$1 monthly minimum' is prominently called out as a feature, reducing perceived risk for small users.
  • Free trial as entry anchor — 14-day free trial with no credit card required is featured in a dedicated CTA section at the bottom, lowering signup friction.
  • Social proof anchor — 'Join 85,000+ happy customers' with a named testimonial from a Chief Streaming Officer adds credibility.
  • Enterprise escape hatch — 'Contact Sales' CTA appears for 2 PB+ volumes and for large projects, capturing high-value leads without disrupting self-serve flow.

What this page is optimizing for

This page is primarily optimized for self-serve conversion — transparent per-GB pricing, a no-credit-card free trial, instant 'Get Started' CTAs, and a 2-minute setup claim all reduce friction for developers and small-to-mid businesses. A secondary enterprise lead-gen layer exists via 'Contact Sales' for 2 PB+ and large projects.

Red flags

  • Multi-product pricing is hidden behind collapsed accordions (Stream, Storage, Optimizer, DNS, etc.), making it impossible to understand total cost without clicking through each product individually.
  • No traditional tier comparison table means users cannot easily see feature differences or upgrade triggers — the model works for pure infrastructure buyers but confuses buyers evaluating feature sets.
  • No annual vs. monthly pricing toggle or discount is offered, missing a standard SaaS upsell lever.
  • The Volume Network's 10 PoPs vs. Standard's 119 PoPs trade-off is not clearly explained in terms of quality impact, which could cause confusion for buyers choosing between them.
  • Charm pricing is absent and round numbers are used, which is fine for infrastructure but the lack of any psychological price anchoring within tiers (e.g., 'most popular' volume band) leaves money on the table.
  • No FAQ or objection-handling section on the pricing page itself — questions about overages, billing cycles, or multi-product bundling are unanswered inline.

Best-practices scorecard

What works · 2

  • Value metric matches usage — Per-GB bandwidth pricing is the natural metric for a CDN and directly aligns cost with value delivered.
  • Trust signals present — 85,000+ customers, a named video testimonial, independent CDNPerf performance data citations, and a 14-day free trial all serve as strong trust signals.

Half measures · 3

  • Visible prices — CDN prices are fully visible, but Stream, Storage, Optimizer, DNS, and other product prices are hidden in collapsed accordions requiring extra clicks.
  • Tier differences are scannable — The two CDN network types (Standard vs. Volume) are shown side by side, but differences in PoP count and quality implications are not scannable at a glance.
  • Clear CTAs per tier — A prominent 'Start FREE Trial' CTA exists globally and a CDN Calculator link is present, but individual product accordions lack dedicated per-product CTAs visible without expanding them.

What's missing · 3

  • Clear recommended tier — No plan is highlighted or badged as recommended; the two CDN network types are presented neutrally with no guidance on which to choose.
  • Annual discount offered — No annual billing option or discount toggle is present anywhere on the page.
  • FAQ or objection handling — There is no FAQ section on the pricing page; common questions about billing, overages, or multi-product costs are not addressed.