Content
60 posts tracked from Totango's blog
Content Strategy
Updated about 9 hours agoAngle
Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.
Topics
-
CS fundamentals & definitions ("What is X")
45%Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption
-
CS strategy & process guides
25%QBRs, lifecycle management, team structure, engagement types, 90-day VP plans
-
Product & AI features
15%Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities
-
Legacy/brand & event content
10%Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps
-
SaaS business/growth topics
5%Freemium strategy, sales models, customer analytics for revenue
Signals
Publishing Calendar
0 posts from Apr 2026 to Jul 2026
April
2026
May
2026
June
2026
July
2026
Unlock growth potential with Totango revenue intelligence integrations
Totango now offers integrations with Gong and Chorus revenue intelligence platforms to help teams increase efficiency and use insights from customer interactions.
What is a quarterly business review? Three keys to a great QBR
What is a QBR, and how do you conduct one effectively? Learn how to give a great quarterly business review that showcases value to customers.
What Is CSAT and how can it help you improve satisfaction?
What is CSAT, how does it differ from other metrics such as NPS and what is its practical value? Learn more about this important KPI.
What is customer health score?
Customer Health Score takes multiple dimensions of customer data metrics and classifies them into a single representation of green, yellow or red.
Your 90 day plan as a new VP of Customer Success
Learn what actions to focus on in your first 30, 60 & 90 days in your new role as a VP of Customer Success. Follow this guide to look like a rockstar.
Driving customer success forward with Unison
Discover how Totango Unison is transforming customer success and post-sales roles with AI. Learn how this innovative tool predicts churn, enhances retention, and drives growth, keeping your business ahead in the competitive landscape.
Understanding the Customer Success Team Structure
Each member of your CS team should be assigned a specific role and set of responsibilities. This table lists roles and responsibilities...
Understanding the Different Types of Customer Engagement
By leveraging the various types of customer engagement, you can nurture customer relationships and provide continual value.
Understanding the Importance of Customer Retention
What’s the importance of customer retention? Well, it can mean the difference between lasting success or a flash-in-the-pan startup.
Using Customer Satisfaction Metrics: NPS Best Practices
Tracking customer satisfaction metrics, like NPS scores, is a great way to identify customer health and what actions your team needs to take.
Has anyone talked to your customer today?
Totango’s Zoe makes Customer Success everyone’s business. Totango, The First Choice for Customer Success and True Collaboration
What are the Benefits of Customer-Centricity?
Customer-centricity promotes long term, mutually rewarding growth by allowing enterprises to maintain that day 1 feeling of future potential.
Understanding Your Customer Lifecycle in 2021
Effective customer lifecycle management increases retention and revenue. Learn how to optimize each stage of your customers’ experience.
What I Learned from Customer Success Summit 2019
Top 5 memories from Totango Customer Success Summit - Team Edition that made for an unforgettable event. Here's a quick recap.
What is a Freemium Strategy?
Freemium strategy forms a pillar of SaaS marketing, but it’s often taken for granted. Here are the basics you need to know.
What is Composable Customer Success and Why is it Important for Your Business?
Composable customer success is key to recurring revenue growth. Learn how Totango is making composable CS easy and efficient for your team.
What Is COVID-19’s Effect on Customer Churn—And What You Can Do About It in 5 Steps
The COVID-19 pandemic increased the risk of customer churn across almost every industry. Forrester predicts that software growth as a whole will slow down to two to four percent or may be flat if a recession occurs.
What is Customer 360 and How Does it Affect Customer Success?
What is Customer 360? Customer 360 enables a complete look into the health of all your customers by aggregating important data into one central location.
Page 1 of 3 · 1–20 of 60
Content
60 posts tracked from Totango's blog
Content Strategy
Updated about 9 hours agoAngle
Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.
Topics
-
CS fundamentals & definitions ("What is X")
45%Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption
-
CS strategy & process guides
25%QBRs, lifecycle management, team structure, engagement types, 90-day VP plans
-
Product & AI features
15%Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities
-
Legacy/brand & event content
10%Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps
-
SaaS business/growth topics
5%Freemium strategy, sales models, customer analytics for revenue
Signals
Publishing Calendar
0 posts from Apr 2026 to Jul 2026
April
2026
May
2026
June
2026
July
2026
Unlock growth potential with Totango revenue intelligence integrations
Totango now offers integrations with Gong and Chorus revenue intelligence platforms to help teams increase efficiency and use insights from customer interactions.
What is a quarterly business review? Three keys to a great QBR
What is a QBR, and how do you conduct one effectively? Learn how to give a great quarterly business review that showcases value to customers.
What Is CSAT and how can it help you improve satisfaction?
What is CSAT, how does it differ from other metrics such as NPS and what is its practical value? Learn more about this important KPI.
What is customer health score?
Customer Health Score takes multiple dimensions of customer data metrics and classifies them into a single representation of green, yellow or red.
Your 90 day plan as a new VP of Customer Success
Learn what actions to focus on in your first 30, 60 & 90 days in your new role as a VP of Customer Success. Follow this guide to look like a rockstar.
Driving customer success forward with Unison
Discover how Totango Unison is transforming customer success and post-sales roles with AI. Learn how this innovative tool predicts churn, enhances retention, and drives growth, keeping your business ahead in the competitive landscape.
Understanding the Customer Success Team Structure
Each member of your CS team should be assigned a specific role and set of responsibilities. This table lists roles and responsibilities...
Understanding the Different Types of Customer Engagement
By leveraging the various types of customer engagement, you can nurture customer relationships and provide continual value.
Understanding the Importance of Customer Retention
What’s the importance of customer retention? Well, it can mean the difference between lasting success or a flash-in-the-pan startup.
Using Customer Satisfaction Metrics: NPS Best Practices
Tracking customer satisfaction metrics, like NPS scores, is a great way to identify customer health and what actions your team needs to take.
Has anyone talked to your customer today?
Totango’s Zoe makes Customer Success everyone’s business. Totango, The First Choice for Customer Success and True Collaboration
What are the Benefits of Customer-Centricity?
Customer-centricity promotes long term, mutually rewarding growth by allowing enterprises to maintain that day 1 feeling of future potential.
Understanding Your Customer Lifecycle in 2021
Effective customer lifecycle management increases retention and revenue. Learn how to optimize each stage of your customers’ experience.
What I Learned from Customer Success Summit 2019
Top 5 memories from Totango Customer Success Summit - Team Edition that made for an unforgettable event. Here's a quick recap.
What is a Freemium Strategy?
Freemium strategy forms a pillar of SaaS marketing, but it’s often taken for granted. Here are the basics you need to know.
What is Composable Customer Success and Why is it Important for Your Business?
Composable customer success is key to recurring revenue growth. Learn how Totango is making composable CS easy and efficient for your team.
What Is COVID-19’s Effect on Customer Churn—And What You Can Do About It in 5 Steps
The COVID-19 pandemic increased the risk of customer churn across almost every industry. Forrester predicts that software growth as a whole will slow down to two to four percent or may be flat if a recession occurs.
What is Customer 360 and How Does it Affect Customer Success?
What is Customer 360? Customer 360 enables a complete look into the health of all your customers by aggregating important data into one central location.
Page 1 of 3 · 1–20 of 60