Content
60 posts tracked from Totango's blog
Content Strategy
Updated about 8 hours agoAngle
Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.
Topics
-
CS fundamentals & definitions ("What is X")
45%Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption
-
CS strategy & process guides
25%QBRs, lifecycle management, team structure, engagement types, 90-day VP plans
-
Product & AI features
15%Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities
-
Legacy/brand & event content
10%Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps
-
SaaS business/growth topics
5%Freemium strategy, sales models, customer analytics for revenue
Signals
Publishing Calendar
0 posts from Apr 2026 to Jul 2026
April
2026
May
2026
June
2026
July
2026
What Is Customer Churn?
Customer churn is the percentage of customers lost over a given time frame. It is important to detect churn early so you can intervene. Learn More
What is Customer Retention Management and Why Does it Matter?
Customer retention management is about keeping customers interested and invested in what your enterprise has to offer. Try Free.
What Is Customer Segmentation? Definitions, Uses and Success Tips
Learn what customer segmentation means, different ways you can do it, and how to leverage technology to apply it effectively.
What Is Customer Success?
What is customer success? "Customer success" refers to the way your business helps customers derive the most value possible from your products or services.
Understand What Is Driving Customer Adoption
Understanding what is driving customer adoption can help you take steps to increase it. Here are three keys to higher usage of your product.
What is the Best Sales Model for You?
What is Voice of Customer and How Can You Leverage It?
Understanding what is voice of customer and how you can use this valuable type of data will help you refine your customer success campaigns.
What Makes a Successful Customer Health Journey?
An accurate understanding of customer health is the foundation of customer success. Totango offers TWO ways to calculate health, learn more.
What Is User Adoption & Strategies to Improve Low Adoption Rates
Low user adoption is a bad sign, but there are ways you can raise your adoption rates and prevent them from dropping again.
Net Promoter Score Question Best Practices: How to Ask Them and How to Follow Up
The Net Promoter Score question is one of the best measures of customer retention and advocacy. Here’s how to use it effectively.|The Net Promoter Score question is one of the best measures of customer retention and advocacy. Here’s how ...
What’s Happening Behind Your Customer’s Walls?
Without the ability to go deeper into how and why customers are consuming your product you risk losing their business without even realizing it. Learn How
What's New with Totango?
What's the Difference Between Customer Success and Customer Experience?
Customer success is proactive, focused on continuously delivering new ways for the customer to derive value from the product.
When Not to Waste Your Time on a SaaS Sales Prospect
When Should You Upgrade CS Software?
What are the signs you need to ditch your old technology and upgrade CS software? Here’s what to look for.
Who’s in customer success?
Who's responsible for customer success? In a customer-centric culture, it’s everyone. Totango's Guy Nirpaz asks, is there too much customer success?
Why a Customer Success Plan Is the Best Thing You Can Do for Your Customer Relationship
A Customer Success plan helps align actions with customer objectives, provide reliable customer outcomes, and increase customer trust.
Why a Data-Driven Customer Success Program is Crucial to Your Success
A data-driven customer success program provides you with a holistic view of your customer by collecting information from multiple data points, see how.
Why BI Software is Simply Not Enough for Customer Success Teams
While BI tools are great for collecting data, a purpose-built CS software helps you put that data into action. Understand the difference.
Page 2 of 3 · 21–40 of 60
Content
60 posts tracked from Totango's blog
Content Strategy
Updated about 8 hours agoAngle
Totango runs a heavy SEO/glossary-style educational strategy targeting CS practitioners and managers in early-to-mid awareness stages searching definitional terms. It's a long-tail content play (dozens of "What is X" posts) paired with light product-led pieces aimed at existing customers or bottom-funnel evaluators.
Topics
-
CS fundamentals & definitions ("What is X")
45%Glossary-style posts on churn, retention, segmentation, health score, CSAT, adoption
-
CS strategy & process guides
25%QBRs, lifecycle management, team structure, engagement types, 90-day VP plans
-
Product & AI features
15%Unison AI tool, Gong/Chorus integrations, composable CS platform capabilities
-
Legacy/brand & event content
10%Older posts on COVID churn impact, Zoe collaboration tool, Summit recaps
-
SaaS business/growth topics
5%Freemium strategy, sales models, customer analytics for revenue
Signals
Publishing Calendar
0 posts from Apr 2026 to Jul 2026
April
2026
May
2026
June
2026
July
2026
What Is Customer Churn?
Customer churn is the percentage of customers lost over a given time frame. It is important to detect churn early so you can intervene. Learn More
What is Customer Retention Management and Why Does it Matter?
Customer retention management is about keeping customers interested and invested in what your enterprise has to offer. Try Free.
What Is Customer Segmentation? Definitions, Uses and Success Tips
Learn what customer segmentation means, different ways you can do it, and how to leverage technology to apply it effectively.
What Is Customer Success?
What is customer success? "Customer success" refers to the way your business helps customers derive the most value possible from your products or services.
Understand What Is Driving Customer Adoption
Understanding what is driving customer adoption can help you take steps to increase it. Here are three keys to higher usage of your product.
What is the Best Sales Model for You?
What is Voice of Customer and How Can You Leverage It?
Understanding what is voice of customer and how you can use this valuable type of data will help you refine your customer success campaigns.
What Makes a Successful Customer Health Journey?
An accurate understanding of customer health is the foundation of customer success. Totango offers TWO ways to calculate health, learn more.
What Is User Adoption & Strategies to Improve Low Adoption Rates
Low user adoption is a bad sign, but there are ways you can raise your adoption rates and prevent them from dropping again.
Net Promoter Score Question Best Practices: How to Ask Them and How to Follow Up
The Net Promoter Score question is one of the best measures of customer retention and advocacy. Here’s how to use it effectively.|The Net Promoter Score question is one of the best measures of customer retention and advocacy. Here’s how ...
What’s Happening Behind Your Customer’s Walls?
Without the ability to go deeper into how and why customers are consuming your product you risk losing their business without even realizing it. Learn How
What's New with Totango?
What's the Difference Between Customer Success and Customer Experience?
Customer success is proactive, focused on continuously delivering new ways for the customer to derive value from the product.
When Not to Waste Your Time on a SaaS Sales Prospect
When Should You Upgrade CS Software?
What are the signs you need to ditch your old technology and upgrade CS software? Here’s what to look for.
Who’s in customer success?
Who's responsible for customer success? In a customer-centric culture, it’s everyone. Totango's Guy Nirpaz asks, is there too much customer success?
Why a Customer Success Plan Is the Best Thing You Can Do for Your Customer Relationship
A Customer Success plan helps align actions with customer objectives, provide reliable customer outcomes, and increase customer trust.
Why a Data-Driven Customer Success Program is Crucial to Your Success
A data-driven customer success program provides you with a holistic view of your customer by collecting information from multiple data points, see how.
Why BI Software is Simply Not Enough for Customer Success Teams
While BI tools are great for collecting data, a purpose-built CS software helps you put that data into action. Understand the difference.
Page 2 of 3 · 21–40 of 60