From $49/mo Every competitor move, explained
AI agents that watch your competitors so you don't have to.
We gather your competitors' pricing, SEO, ads, reviews, hiring, roadmaps and news in one place, and keep a record of every change. Check your dashboard, read the weekly brief, or just ask ChatGPT, Claude, Cursor or your own AI assistant. Every answer comes from real data, not guesses.
14 days free · $0 today · Cancel anytime
Not ready yet?
See who you're up against first.
Enter your website. We show the companies competing for your keywords, so you know who to track.
Free · No signup · About 30 seconds.
Your competitors changed their pricing last month. You found out just now.
Scattered intel, wasted hours.
You're checking competitor blogs, pricing pages, job boards, and SEO tools separately. By the time you piece it together, it's already old news.
Klue and Crayon cost $15k+ a year.
Both sell annual contracts to enterprise sales teams, and bigger rollouts reach six figures. You need the intel without the procurement cycle.
Data tools show numbers, not strategy.
Ahrefs tells you a competitor's traffic went up. It doesn't tell you why, whether it's a coordinated campaign, or what you should do about it.
How it works
Set it up in a minute. We do the rest.
Add your competitors.
Paste their website. We find their pricing page, blog, roadmap and reviews for you. Add your own product too, so you can see how you compare.
We watch every change.
Pricing, features, SEO, ads, hiring, reviews, news and more. When something important moves, you see what changed and why it matters.
Read the brief, or just ask.
A short weekly brief tells you what changed and what to do next. Big moves can go straight to Slack. Need an answer now? Ask your AI assistant.
What we watch
Ten places your competitors show their next move.
Each one has its own page with the details. We add more every month.
Product & pricing
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Pricing monitoring
See every price change, and how you compare.
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Feature tracking
A feature comparison that updates itself.
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Roadmap tracking
Know what they build before it ships.
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Review monitoring
Hear what their customers complain about.
Marketing & SEO
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SEO tracking
See which of your keywords they are winning.
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Ad monitoring
See what they pay Google to say.
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Content monitoring
Catch a launch the day it goes live.
Company news
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Hiring signals
Job posts show their next move early.
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News monitoring
Know when they raise, buy or cut staff.
Also included
Your weekly brief
An analyst's read on your competitors, without hiring one.
We turn every change into a short, clear read: what happened, why it matters and what to do. It lands in your inbox or your team's Slack.
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A plain-English read, with receipts
Skip the raw diffs. The full change history is one click away.
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Your week in 5 minutes
One email, grouped by competitor. Start your week already briefed.
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Big moves go straight to Slack
Within the hour, logo and all. You choose what alerts you.
Outmano weekly brief
Mon, Apr 20 · 2 moves
Competitor A Pricing
Moved SSO from Enterprise into Pro and raised Starter 18%. A mid-market squeeze.
Competitor B Pricing
Added a usage-based tier under its per-seat plans. A play for the small teams you could lose on seat price.
Your Pro still undercuts both.
First steps
- Update A's line in your pricing talk track
- Draft a usage-based vs. per-seat one-pager for prospects comparing you with B
Example digest, not a customer quote.
What to do next
Intel that ends in a move, not a dashboard.
Every week you get a short to-do list, built from what your competitors changed. Your sales team gets a battlecard for each competitor to read before a call.
AI action plans
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Most urgent first
Related changes become one task. In a quiet week, the plan says so.
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A 30-minute first step
Each task shows its evidence and one step that fits before your next meeting.
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Learns what you turn down
Skip an idea and say why. The next plan remembers.
Sales battlecards
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How you win, on one page
Their strengths, their weak spots and where you beat them.
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Ready for hard questions
Answers to objections, traps to avoid and what to say about price.
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Share it with one link
No login needed. The link always shows the newest version.
Want to see where you rank against all of them? Explore competitive benchmarking
Your AI assistant
Ask in the chat you already use. Get answers from real data.
Connect your AI to Outmano once. From then on, it answers from the data we collect on your competitors, not from memory.
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The assistant you already use
ChatGPT, Claude, Claude Code, Cursor and Codex. Or the terminal, with npx outmano.
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Read-only, your workspace only
Your assistant can look up your competitor data. It can't change anything.
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Included in every plan
Connect it in about two minutes.
Your AI assistant
Outmano connectedWhat is rival.com up to this month?
Three moves, all pointing at bigger customers:
- Raised a $20M Series B News
- Posted 4 new sales roles Hiring
- Raised Pro from $99 to $119/mo Pricing
You're now the cheaper option for small teams.
Answered from the competitors you track, not from memory
Illustrative.
Pricing
Every feature on every plan. You pick how many competitors.
Try Starter free for 14 days: $0 today. Cancel anytime. Every plan also has a 14-day money-back guarantee.
Starter
For keeping an eye on your closest rivals.
- Track 5 competitors
- 2 team members
$0 today
14 days free, then $49/mo.
Growth
For your whole competitive set, with the team in the loop.
- Track 10 competitors
- 5 team members
Every feature included — just more competitors and seats.
Billed today, or start the trial on Starter.
Pro
For a crowded market and a sales team to arm.
- Track 25 competitors
- 10 team members
- Priority support
Every feature included — just more competitors and seats.
Billed today, or start the trial on Starter.
Every plan includes
- Pricing
- Features
- Roadmap
- Reviews
- SEO
- Ads
- Content
- Brand mentions
- Hiring
- News
- AI action plans
- Sales battlecards
- Weekly brief
- Slack alerts
- Your AI assistant
- Benchmarking
- Full change history
- New signals as we add them
- SaaS pricing pages tracked
- 1,204
- SaaS pricing pages tracked
- competitor changes last week
- 972
- competitor changes last week
Compare
Enterprise tracking without the enterprise price tag.
How Outmano compares with the tools SaaS teams usually look at.
| Capability | Klue | Crayon | Ahrefs | By hand | Outmano |
|---|---|---|---|---|---|
| Ten signals in one place Pricing, SEO, ads, content, roadmap, reviews, features, hiring, news, mentions | Yes | Yes | No | No | Yes |
| Finds every change for you | Yes | Yes | No | No | Yes |
| A plain-English read of each change | Yes | Yes | No | No | Yes |
| Filters out the noise | Yes | Yes | No | No | Yes |
| Weekly action plans with evidence & first steps | No | No | No | No | Yes |
| A weekly competitor brief | No | Yes | No | No | Yes |
| Sales battlecards with share links | Yes | Yes | No | No | Yes |
| Built for SaaS teams, not CI departments | No | No | No | No | Yes |
| Setup time | Days | Days | ~1 hr | Ongoing | 2 min |
| Price | $15k+/yr | $25k+/yr | $129+/mo | Your time | From $49/mo |
Comparing tools? Read our guides to competitive intelligence software and competitor monitoring tools, or see Outmano as a Crayon, Klue, Kompyte or Visualping alternative.
Outmano monitors competitors across ten 'angles', each a distinct lens on competitive activity: pricing (tier and plan change detection, compared against yours), SEO (organic keywords, traffic value, and share of search), ads (the Google Ads keywords they bid on and the copy they run, with start, stop, and rewrite alerts), content (blog and announcement summaries), roadmap (public roadmap and changelog shifts), reviews (rating trends, new-review alerts, and the complaints you already solve), features (a living feature matrix with your gaps against the field highlighted), hiring (careers pages and ATS boards, roles grouped by function), news (daily press sweeps with funding, acquisition, and layoff alerts), and mentions (Hacker News and Reddit brand monitoring — paid plans only, not the trial). Every plan includes every current angle on every competitor you track, plus every new angle we ship, at no extra cost.
SaaS companies competing with other SaaS companies. Every angle maps to how software products actually compete: pricing pages and plan tiers, feature matrices, public roadmaps and changelogs, review sites, organic search, and careers pages. Founders, product marketers, and product leads get the most out of it, and you don't need an analyst or a CI function to run it.
Every change gets read in context, not just detected. A price move comes back as 'moving upmarket' or 'competing on price', a review dip comes with the complaints behind it, and it all rolls up into one plain-English read per competitor, so you get the 'so what', not a stack of diffs to interpret.
Yes. That's the action plan layer. Every week, AI turns the tracked changes into a ranked list of suggested actions, each with the evidence behind it and a 30-minute first step. And when an angle needs no response, the plan says so instead of inventing urgency.
Yes. Every tracked competitor gets a one-click sales battlecard: their strengths and weaknesses with the evidence, how you win, 'they say / you say' objection handling, a pricing talk track, and questions to plant. Each card has a share link that opens on any phone, no Outmano seat needed, and the card flags itself when the underlying data changes so reps never quote stale intel.
Yes. Your AI assistant can ask Outmano the same competitor questions through MCP. It works with Claude, Claude Code, Codex CLI, Cursor, Grok Bot, and other MCP clients. You can also run npx outmano in the terminal. It can only read intel for your workspace. Included in every plan.
Those tools tell you a page changed. You still open the diff and decide whether they repriced, repackaged, or moved a button. Outmano tracks named competitors across pricing, SEO, ads, content, roadmap, reviews, features, hiring, news, and mentions, then sends one Monday read: what moved, why it matters, what to do. Keep a page-change tool if you need 5-minute screenshots of an arbitrary URL. That's a different job.
Paste a competitor's domain. Outmano finds their pricing page, blog, roadmap, and reviews for you — you don't set a watch on every page, pick CSS selectors, or maintain a URL list. The first snapshot lands in about 60 seconds. The rest builds as we detect changes week over week.
Manual checking means ten tabs a week and hoping you spot the change. Outmano checks news, blog posts, job boards, and mentions every day, and pricing, SEO, roadmap, features, reviews, and ads every week. AI explains what each change means, big moves go to Slack, and the week's moves come back as a ranked action plan.
Yes. We ask for a card at checkout so the trial can roll into the paid plan automatically. You pay $0 today. Cancel before day 14 and you won't be charged. Growth and Pro are billed on day one, covered by the 14-day money-back guarantee.
From the blog
Playbooks on competitive intelligence
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SaaS Pricing 9 min readPricing Page A/B Test Ideas, Ranked by Risk and Traffic
Seven pricing page A/B test ideas ranked from safest to riskiest, each shown on a live SaaS pricing page, plus the traffic math most small teams skip.
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Competitive Intelligence 9 min readExamples of Competitive Advantage You Can Prove in a Deal
Examples of competitive advantage for small SaaS teams, sorted by two tests: can the buyer verify it, and can a rival copy it inside a quarter. With live proof.
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Positioning & GTM 9 min readSales Battlecards: 6 Examples and What Makes Them Work
Sales battlecards a rep can say out loud: six worked examples, from a public pricing row to a freshness stamp, and the one test each must pass.
Outmaneuver every competitor. Start by finding them.
Enter your domain. Outmano shows the companies competing for your keywords, and you pick which ones to track.
Then pick who to track. Free for 14 days, $0 today.