How to use ChatGPT for competitor analysis. With live data from Outmano.

Step by step

Set up ChatGPT as your competitor analyst.

1. 1

   Add your competitors to Outmano.

   Sign up and add three to eight direct rivals. Outmano starts tracking their pricing, features, roadmap, reviews, news, blog, and SEO every day and keeps the full history, so the answers cover what changed and when.

2. 2

   Create an MCP key.

   In Outmano, open Integrations → MCP and create a key. It is shown once, it can only read data, and you can revoke it at any time.

3. 3

   Add Outmano to Codex.

   Codex is OpenAI's agent and signs in with your ChatGPT account. Add Outmano to its config file. You need Node.js installed for the npx bridge.

   Codex (~/.codex/config.toml)

   [mcp_servers.outmano]
   command = "npx"
   args = ["-y", "mcp-remote",
     "https://outmano.com/mcp",
     "--header", "Authorization: Bearer YOUR_KEY"]

   Connectors inside the ChatGPT app authenticate with OAuth sign-in, which Outmano does not offer yet, so use Codex or the API for now.

4. 4

   Ask in plain words.

   Ask what you want to know. Codex picks the right Outmano tool and answers from tracked data, with dates and before and after detail.

   "Use Outmano to list my competitors' pricing changes this month and tell me which one matters most for our Pro plan."

5. 5

   Turn the answer into something your team uses.

   Ask for the format you need: a pricing memo, a battlecard update, a Slack post, or a slide outline. The facts come from Outmano and ChatGPT's writing does the rest.

   "Turn this into a one-page pricing memo for our leadership team, with a recommendation at the top."

6. 6

   Build it into your own app (developers).

   Add Outmano as a remote MCP tool in the OpenAI Responses API. Your own assistant, Slack bot, or internal tool can then answer competitor questions from the same data.

   OpenAI Responses API tool

   { "type": "mcp",
     "server_label": "outmano",
     "server_url": "https://outmano.com/mcp",
     "headers": { "Authorization": "Bearer YOUR_KEY" },
     "require_approval": "never" }

Available via MCP

Everything ChatGPT can read from Outmano.

12 read-only tools on Outmano's MCP server. ChatGPT chooses the right one from your question, so you never call them by name.

Activity feed

outmano_list_activity_events

Everything that moved across your competitors, newest first: pricing, SEO, content, roadmap, and review events. Filter by angle or significance.

Ask: "What changed across my competitors this week?"

Weekly action plans

outmano_list_action_plans

Your weekly AI action plan: what to do next based on competitor moves, each item with urgency, evidence, and a 30-minute first step.

Ask: "What's on this week's action plan, and which item is most urgent?"

Pricing changes

outmano_list_competitor_pricing_changes

Every detected change to competitor plans, prices, and limits, with before and after detail and a summary of what it means.

Ask: "Did any competitor change pricing this month? Show before and after."

Feature gaps

outmano_get_feature_gaps

Features your competitors market that your site doesn't mention, ranked by how many rivals have them, with each rival's own wording.

Ask: "Which features do most of my competitors market that we don't?"

Feature matrix

outmano_get_feature_matrix

The full feature grid for your market, grouped by category: which competitors market each feature and whether you do.

Ask: "Show the feature matrix for integrations, only where we differ."

Roadmap changes

outmano_list_competitor_roadmap_changes

Features competitors added, shipped, renamed, or removed on their public roadmaps and changelogs, with a summary.

Ask: "What did my competitors ship from their roadmaps in the last 30 days?"

SEO standings

outmano_get_competitor_seo

Domain rating, organic keywords, traffic, and backlinks for you and every rival, plus top keywords and ranking moves scored against you.

Ask: "Which competitor gained the most organic traffic, and on which keywords?"

Competitor content

outmano_list_competitor_blog_posts

What your competitors published on their blogs, newest first, filterable by competitor.

Ask: "List what my competitors published this month and the topics they are chasing."

Reviews

outmano_list_competitor_reviews

Recent public reviews of your competitors with ratings and a per-competitor rating summary. Filter to negative reviews only.

Ask: "Summarize the complaints in my competitors' negative reviews."

Brand mentions

outmano_list_competitor_mentions

Hacker News and Reddit mentions of your competitors and your own product, tagged by sentiment and intent, including people looking for alternatives.

Ask: "Find recent threads where people ask for an alternative to my competitors."

News and funding

outmano_list_competitor_news_mentions

Press coverage of your competitors: funding rounds, acquisitions, layoffs, and general news.

Ask: "Did any competitor raise money or get acquired this quarter?"

Sales battlecards

outmano_get_competitor_battlecard

The sales battlecard for one competitor: strengths, weaknesses, how you win, objection handling, pricing talk track, and landmine questions.

Ask: "Give me the battlecard for acme.com and the three best landmine questions."