Salesforce Pricing (2026)

Straight per-seat licensing across six tiers, but the real story is the 22x spread between the cheapest paid plan ($25) and the top tier ($550) — you're not just paying for more seats, you're paying for which version of Salesforce you get access to. AI capabilities (Agentforce) sit on top as a separate pricing layer once you hit Enterprise.

From $25/mo 6 plans per-seat Free plan Free trial
Free Suite
$0/mo per seat
Starter Suite
$25/mo per seat
Pro Suite
$100/mo per seat
Enterprise
$175/mo per seat
Unlimited
$350/mo per seat
Agentforce 1 Sales
$550/mo per seat
Verified Jul 26, 2026 Official pricing page
Screenshot of Salesforce's pricing page showing its plans and prices
Their pricing page, captured Jul 26, 2026

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Free Suite

$0/mo
  • Account, Contact, Lead, and Opportunity Management
  • Lead Management
  • Lead Assignment and Routing
  • Duplicate Blocking
  • Web-to-Lead Capture
  • Mass Email
  • Email Productivity
  • Campaign Management
  • Email Templates
  • To Do List

Starter Suite

$25/mo per seat
  • Lead, Account, Contact, and Opportunity Management
  • Built-in Sales Flows and Lead Routing
  • AI Automatically Syncs Emails, Events, and Contacts
  • Dynamic Email Marketing and Analytics
  • Account, Contact, Lead, and Opportunity Management
  • Campaign Influence

Pro Suite

$100/mo per seat
  • Everything in Starter Plus Greater Customization and Automation
  • Sales Quoting and Forecasting
  • Access to AgentExchange
  • Premier Support (add-on)
  • Account, Contact, Lead, and Opportunity Management
  • Campaign Influence (3 campaigns per opportunity)

Enterprise

$175/mo per seat
  • Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
  • Conversation Intelligence
  • Agentforce
  • Account, Contact, Lead, and Opportunity Management
  • Advanced Forecast & Pipeline Management
  • Campaign Influence (5 campaigns per opportunity)

Unlimited

$350/mo per seat
  • Everything in Enterprise plus Predictive AI
  • Conversation Intelligence and Sales Engagement
  • Premier Success Plan and Full Sandbox
  • Account, Contact, Lead, and Opportunity Management
  • Advanced Forecast & Pipeline Management
  • Sales Engagement & Conversation Intelligence
  • Campaign Influence (5 campaigns per opportunity)

Agentforce 1 Sales

$550/mo per seat
  • Everything in Unlimited, plus our full suite of AI
  • Unmetered Agentforce usage for employees
  • Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
  • 1M Flex Credits & 2.5M Data Cloud Credits per org per year
  • Account, Contact, Lead, and Opportunity Management
  • Advanced Forecast & Pipeline Management
  • Slack Enterprise+ included
  • Campaign Influence (5 campaigns per opportunity)

AI Pricing Analysis

Pricing Model

Straight per-seat licensing across six tiers, but the real story is the 22x spread between the cheapest paid plan ($25) and the top tier ($550) — you're not just paying for more seats, you're paying for which version of Salesforce you get access to. AI capabilities (Agentforce) sit on top as a separate pricing layer once you hit Enterprise.

Tier Strategy

Free and Starter are bait for solo operators and tiny teams just dipping into CRM — Starter's steep 70% launch discount tells you they know that tier is a loss-leader for later upsell. Pro Suite is the real small-business landing spot, but the jump to Enterprise ($175) is where things get serious: that's the tier where AI add-ons, deeper customization, and workflow automation unlock, so any team that outgrows out-of-the-box CRM gets pushed there fast.

Competitive Positioning

Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.

Growth Lever

AI is the newest and most obvious lever — Agentforce 1 Sales at $550/seat signals where they want revenue growth to come from, not just more seats but stacking AI agents on top of existing seats. Beyond that, feature-gating (automation, customization, advanced reporting) between Pro and Enterprise is the classic mechanism forcing teams to upgrade once they need more than basic CRM.

Want the strategist's read on the live page? Read the AI teardown of Salesforce's pricing page →

Salesforce Pricing FAQ

How much does Salesforce cost?
Paid plans start at $25/mo, going up to $550/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free Suite" plan is free forever, not just a trial. You get account, contact, lead, and opportunity management, lead management, lead assignment and routing — plus 7 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Straight per-seat licensing across six tiers, but the real story is the 22x spread between the cheapest paid plan ($25) and the top tier ($550) — you're not just paying for more seats, you're paying for which version of Salesforce you get access to. AI capabilities (Agentforce) sit on top as a separate pricing layer once you hit Enterprise.
Is there a discount for annual billing?
Get 70% off Starter Suite with code STARTER70.
Which plan makes sense for me?
Free and Starter are bait for solo operators and tiny teams just dipping into CRM — Starter's steep 70% launch discount tells you they know that tier is a loss-leader for later upsell. Pro Suite is the real small-business landing spot, but the jump to Enterprise ($175) is where things get serious: that's the tier where AI add-ons, deeper customization, and workflow automation unlock, so any team that outgrows out-of-the-box CRM gets pushed there fast.

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Comparing Salesforce to something specific? Try Salesforce vs HubSpot, Salesforce vs Pipedrive, or Salesforce vs Close.

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