How much does Shopify cost?

Paid plans start at $39/mo, going up to $2300/mo for larger teams.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 3 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Pay yearly to save vs. monthly billing."

Shopify Pricing (2026)

Flat monthly fee per store, not per seat — you're paying for platform access and feature depth rather than usage or headcount. The jump from $399 to $2,300 for Plus is the big tell that this isn't a smooth linear curve; it's priced in discrete jumps tied to business scale.

From $39/mo 4 plans flat-rate Free trial Best Shopify alternatives → Shopify's competitors →

Basic: $39/mo
Grow: $105/mo
Advanced: $399/mo
Plus: $2300/mo

Verified Sep 29, 2026 Official pricing page

Screenshot of Shopify's pricing page showing its plans and prices — Their pricing page, captured Sep 29, 2026

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Basic

$39/mo $29/mo annual

Sell online, in person, and in AI chats
Card rates from 2.9% + 30¢ USD
Built-in AI assistant
Millions of tokens
Earn up to $5,000 in credits

Grow

$105/mo $79/mo annual

Card rates from 2.7% + 30¢ USD
Up to 5 staff accounts
Up to 87% off shipping
Earn up to $7,500 in credits

Advanced

$399/mo $299/mo annual

Card rates from 2.5% + 30¢ USD
Up to 15 staff accounts
Live 3rd-party shipping rates
Tailor your store by region
Earn up to $10,000 in credits

Plus

$2300/mo

Card rates from 2.25% + 30¢ USD
Unlimited staff accounts
Fully customizable checkout
Up to 200 POS Pro locations
Unlimited B2B catalogs
Priority 24/7 phone support

Does Shopify have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 3 days, with no credit card required, and paid plans start at $39/mo.

Want free? Wix, Big Cartel, and EasyPost have free plans: see all Shopify alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Basic is built for solo sellers just getting off the ground, Grow (their mid-tier) targets small teams that need more staff accounts and better reporting, and Advanced is for scaling merchants who need custom reporting and lower transaction fees. The jump to Plus at $2,300/mo isn't really a tier upgrade at all — it's a different product for enterprise merchants who need checkout customization and dedicated support, and it requires a sales conversation instead of a self-serve click.

Competitive Positioning

Shopify sits mid-to-premium against DIY builders like Wix or Squarespace, but it's positioning itself as the default infrastructure for anyone serious about ecommerce rather than competing purely on price. The massive gap to Plus signals they're not trying to be the affordable option for bigger merchants — they're hunting enterprise budgets where BigCommerce and Salesforce Commerce Cloud live.

Growth Lever

Lower transaction fees and better reporting/analytics are the real hooks pushing merchants from Basic to Grow to Advanced as their sales volume grows — the more you sell, the more those percentage-based fees hurt, so upgrading becomes a math problem. The $1/month promo for the first three months is a clever low-friction trial that gets merchants building their store before sticker shock sets in on the real pricing.

Want the strategist's read on the live page? Read the AI teardown of Shopify's pricing page →

Shopify Pricing FAQ

How much does Shopify cost?: Paid plans start at $39/mo, going up to $2300/mo for larger teams.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 3 days. You don't need a credit card to start.
How does the pricing work?: Flat monthly fee per store, not per seat — you're paying for platform access and feature depth rather than usage or headcount. The jump from $399 to $2,300 for Plus is the big tell that this isn't a smooth linear curve; it's priced in discrete jumps tied to business scale.
Is there a discount for annual billing?: Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Pay yearly to save vs. monthly billing."
Which plan makes sense for me?: Basic is built for solo sellers just getting off the ground, Grow (their mid-tier) targets small teams that need more staff accounts and better reporting, and Advanced is for scaling merchants who need custom reporting and lower transaction fees. The jump to Plus at $2,300/mo isn't really a tier upgrade at all — it's a different product for enterprise merchants who need checkout customization and dedicated support, and it requires a sales conversation instead of a self-serve click.

More E-commerce pricing

All E-commerce pricing →

Comparing Shopify to something specific? Try Shopify vs BigCommerce, Shopify vs Squarespace, or Shopify vs Wix. Or see the best Shopify alternatives, ranked.

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