How much does Shopify cost?

Paid plans start at $39/mo, going up to $2300/mo for larger teams.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 3 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Pay yearly to save vs. monthly pricing."

Shopify Pricing (2026)

Flat monthly fee per store, not per seat — you're paying for platform access and transaction terms, since card processing rates quietly get better as you climb tiers. That $2,300 Plus jump signals it's less about features and more about scale and negotiated rates.

From $39/mo 4 plans flat-rate Free trial Best Shopify alternatives → Shopify's competitors →

Basic: $39/mo
Grow: $105/mo
Advanced: $399/mo
Plus: $2300/mo

Verified Aug 04, 2026 Official pricing page

Screenshot of Shopify's pricing page showing its plans and prices — Their pricing page, captured Aug 04, 2026

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Basic

$39/mo $29/mo annual

Sell online, in person, and in AI chats
Card rates from 2.9% + 30¢ USD
AI assistant for commerce: content, insights, store tasks, and more
Millions of tokens
Earn up to $5,000 in credits

Grow

$105/mo $79/mo annual

Card rates from 2.7% + 30¢ USD
Up to 5 staff accounts
Up to 87% off shipping
Earn up to $7,500 in credits

Advanced

$399/mo $299/mo annual

Card rates from 2.5% + 30¢ USD
Up to 15 staff accounts
Live 3rd-party shipping rates
Tailor your store by region
Earn up to $10,000 in credits

Plus

$2300/mo

Card rates from 2.25% + 30¢ USD
Unlimited staff accounts
Fully customizable checkout
Up to 200 POS Pro locations
Unlimited B2B catalogs
Priority 24/7 phone support

Does Shopify have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 3 days, with no credit card required, and paid plans start at $39/mo.

Want free? Wix, Big Cartel, and EasyPost have free plans: see all Shopify alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Basic is the solo-founder starter kit, Grow fits small teams ready to add staff accounts and reporting, and Advanced is for stores that need better shipping rates and custom analytics. The jump to Plus ($2,300/mo) is a different game entirely — that's for high-volume merchants who need enterprise checkout customization and multi-location support, not just more features.

Competitive Positioning

Shopify sits mid-to-premium against BigCommerce and Wix, but the real gap is that huge leap to Plus — there's no mid-market bridge, so you're either a small business or an enterprise account. They're clearly optimizing to capture growing merchants early with the $1/month promo, then monetize hard once switching costs kick in.

Growth Lever

Staff accounts, locations, and reporting depth are the visible upgrade triggers, but the real lever is transaction volume — better processing rates and checkout customization only unlock as you scale up tiers. Once a merchant's order volume outgrows Basic's limits, the cost of staying is higher than the cost of upgrading.

Want the strategist's read on the live page? Read the AI teardown of Shopify's pricing page →

Shopify Pricing FAQ

How much does Shopify cost?: Paid plans start at $39/mo, going up to $2300/mo for larger teams.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 3 days. You don't need a credit card to start.
How does the pricing work?: Flat monthly fee per store, not per seat — you're paying for platform access and transaction terms, since card processing rates quietly get better as you climb tiers. That $2,300 Plus jump signals it's less about features and more about scale and negotiated rates.
Is there a discount for annual billing?: Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Pay yearly to save vs. monthly pricing."
Which plan makes sense for me?: Basic is the solo-founder starter kit, Grow fits small teams ready to add staff accounts and reporting, and Advanced is for stores that need better shipping rates and custom analytics. The jump to Plus ($2,300/mo) is a different game entirely — that's for high-volume merchants who need enterprise checkout customization and multi-location support, not just more features.

More E-commerce pricing

All E-commerce pricing →

Comparing Shopify to something specific? Try Shopify vs BigCommerce, Shopify vs Squarespace, or Shopify vs Wix. Or see the best Shopify alternatives, ranked.

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