How much does Wix cost?

Paid plans start at $17/mo, going up to $159/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get reliable web hosting, intuitive drag and drop editor, no-code design features — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 50% if you pay annually instead of month-to-month. They also mention: "50% off select plans (limited time offer, valid for initial term of yearly/multi-year subscriptions)."

Wix Pricing (2026)

Flat-rate per plan, billed annually — you're paying for a capability tier, not seats or usage. The value metric is essentially 'what kind of website business are you running,' with storage, ecommerce features, and marketing tools scaling up across tiers.

From $17/mo 5 plans flat-rate Free plan Free trial

Free: $0/mo
Light: $17/mo
Core: $29/mo
Business Popular: $39/mo
Business Elite: $159/mo

Verified Jul 07, 2026 Official pricing page

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Free

$0/mo

Reliable web hosting
Intuitive drag and drop editor
No-code design features
1000's of templates

Light

$17/mo

Free domain for 1 year
2 GB storage space
Multi-cloud hosting
Light marketing suite
2 site collaborators

Core

$29/mo $14/mo annual

Free domain for 1 year
50 GB storage space
Multi-cloud hosting
Basic marketing suite
Accept payments
Basic eCommerce
Scheduling and services
5 site collaborators

Business

Popular

$39/mo $19/mo annual

Free domain for 1 year
100 GB storage space
Multi-cloud hosting
Standard marketing suite
Accept payments
Standard eCommerce
Scheduling and services
10 site collaborators

Business Elite

$159/mo $79/mo annual

Free domain for 1 year
Unlimited storage space
Multi-cloud hosting
Advanced marketing suite
Accept payments
Advanced eCommerce
Scheduling and services
Advanced developer platform
100 site collaborators

AI Pricing Analysis

Pricing Model

Tier Strategy

Light is for personal sites or hobbyists who just need to ditch the Wix branding; Core is the first real business tier with basic ecommerce. Teams upgrade to Business when they need subscriptions or advanced selling tools, and Business Elite is for high-volume stores that need priority support and no transaction fee ceilings.

Competitive Positioning

Wix sits in the affordable-to-mid range for website builders — cheaper than Squarespace's comparable tiers and well below Shopify for ecommerce, but they're not trying to win enterprise. The 50% promo pricing aggressively targets small business owners who are comparison shopping on monthly cost.

Growth Lever

Ecommerce capability is the primary paywall — accepting payments, running subscriptions, and removing transaction limits are all gated behind higher tiers. The free domain voucher and heavy discount on the first term are classic hooks to get users committed before renewal pricing kicks in at full rate.

Want the strategist's read on the live page? Read the AI teardown of Wix's pricing page →

Wix Pricing FAQ

How much does Wix cost?: Paid plans start at $17/mo, going up to $159/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get reliable web hosting, intuitive drag and drop editor, no-code design features — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Flat-rate per plan, billed annually — you're paying for a capability tier, not seats or usage. The value metric is essentially 'what kind of website business are you running,' with storage, ecommerce features, and marketing tools scaling up across tiers.
Is there a discount for annual billing?: Yes — you save up to 50% if you pay annually instead of month-to-month. They also mention: "50% off select plans (limited time offer, valid for initial term of yearly/multi-year subscriptions)."
Which plan makes sense for me?: Light is for personal sites or hobbyists who just need to ditch the Wix branding; Core is the first real business tier with basic ecommerce. Teams upgrade to Business when they need subscriptions or advanced selling tools, and Business Elite is for high-volume stores that need priority support and no transaction fee ceilings.

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Comparing Wix to something specific? Try Wix vs Squarespace, Wix vs Webflow, or Wix vs Shopify.

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