Wix Pricing (2026)

Pure flat-rate per site, with no seats or usage meters. You're paying for a bundle of capability (storage, bandwidth, ecommerce features, support) rather than a metric that scales with success. The wrinkle is that the sticker prices assume a full year paid upfront, so the real commitment is much bigger than the monthly figure suggests.

From $17/mo 5 plans tiered flat-rate Free plan Best Wix alternatives → Wix's competitors →
Free
$0/mo
Light
$17/mo
Core
$29/mo
Business Popular
$39/mo
Business Elite
$159/mo
Verified Oct 14, 2026 Official pricing page

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Wix has changed its pricing 6 times since we started watching. Last change Oct 14, 2026.

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Free

$0/mo
  • Reliable web hosting
  • Intuitive drag and drop editor
  • No-code design features
  • 1000’s of templates

Light

$17/mo
  • Free domain for 1 year
  • 2 GB storage space
  • Multi-cloud hosting
  • Light marketing suite
  • 2 site collaborators

Core

$29/mo $14/mo annual
  • Free domain for 1 year
  • 50 GB storage space
  • Multi-cloud hosting
  • Basic marketing suite
  • Accept payments
  • Basic eCommerce
  • Scheduling and services
  • 5 site collaborators

Business

Popular
$39/mo $19/mo annual
  • Free domain for 1 year
  • 100 GB storage space
  • Multi-cloud hosting
  • Standard marketing suite
  • Accept payments
  • Standard eCommerce
  • Scheduling and services
  • 10 site collaborators

Business Elite

$159/mo $79/mo annual
  • Free domain for 1 year
  • Unlimited storage space
  • Multi-cloud hosting
  • Advanced marketing suite
  • Accept payments
  • Advanced eCommerce
  • Scheduling and services
  • Advanced developer platform
  • 100 site collaborators

Does Wix have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $17/mo.

What the free plan includes

  • Reliable web hosting
  • Intuitive drag and drop editor
  • No-code design features
  • 1000’s of templates

AI Pricing Analysis

Pricing Model

Pure flat-rate per site, with no seats or usage meters. You're paying for a bundle of capability (storage, bandwidth, ecommerce features, support) rather than a metric that scales with success. The wrinkle is that the sticker prices assume a full year paid upfront, so the real commitment is much bigger than the monthly figure suggests.

Tier Strategy

Light is the hobbyist or portfolio tier, Core is for the small business that wants to accept payments, and Business is where real online stores live. Business Elite at $159 is a big jump aimed at high-volume merchants who need scale and priority features. The natural upgrade trigger is ecommerce: the moment you start selling, you're pushed from Light toward Core or Business.

Competitive Positioning

Wix sits mid-market, undercutting Shopify on entry price while staying above bare-bones builders like Carrd or GoDaddy. The 50% off yearly promo on Core, Business and Business Elite is a clear play for small businesses weighing it against Squarespace. The Elite tier lets them claim they can carry a serious store, even if most customers never get near it.

Growth Lever

Ecommerce capability and scale are the gates: payment acceptance, selling limits, and higher-tier business tools sit behind the paid tiers. The free plan with no trial means Wix converts people by letting them build and publish for free, then charging when they want a custom domain or to actually sell. The 14-day money-back guarantee takes some sting out of the annual-prepay ask, and the first-term-only discount sets up a renewal price jump that works as a retention and revenue lever.

Want the strategist's read on the live page? Read the AI teardown of Wix's pricing page →

Wix Pricing FAQ

How much does Wix cost?
Paid plans start at $17/mo, going up to $159/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get reliable web hosting, intuitive drag and drop editor, no-code design features — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Pure flat-rate per site, with no seats or usage meters. You're paying for a bundle of capability (storage, bandwidth, ecommerce features, support) rather than a metric that scales with success. The wrinkle is that the sticker prices assume a full year paid upfront, so the real commitment is much bigger than the monthly figure suggests.
Is there a discount for annual billing?
Yes — you save up to 50% if you pay annually instead of month-to-month. They also mention: "Special offer - 50% OFF select plans."
Which plan makes sense for me?
Light is the hobbyist or portfolio tier, Core is for the small business that wants to accept payments, and Business is where real online stores live. Business Elite at $159 is a big jump aimed at high-volume merchants who need scale and priority features. The natural upgrade trigger is ecommerce: the moment you start selling, you're pushed from Light toward Core or Business.

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