Wix Pricing (2026)

Flat-rate per website, not per seat or usage — you're paying for a bundle of storage, bandwidth, and feature access tied to a single site. The jump from $17 to $159 isn't about scale in the SaaS sense, it's about which capabilities Wix unlocks (ecommerce, events, business tools) at each rung.

From $17/mo 5 plans flat-rate Free plan Best Wix alternatives → Wix's competitors →
Free
$0/mo
Light
$17/mo
Core
$29/mo
Business Popular
$39/mo
Business Elite
$159/mo
Verified Sep 01, 2026 Official pricing page

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Free

$0/mo
  • Reliable web hosting
  • Intuitive drag and drop editor
  • No-code design features
  • 1000's of templates

Light

$17/mo
  • Free domain for 1 year
  • 2 GB storage space
  • Multi-cloud hosting
  • Light marketing suite
  • 2 site collaborators

Core

$29/mo $14/mo annual
  • Free domain for 1 year
  • 50 GB storage space
  • Multi-cloud hosting
  • Basic marketing suite
  • Accept payments
  • Basic eCommerce
  • Scheduling and services
  • 5 site collaborators

Business

Popular
$39/mo $19/mo annual
  • Free domain for 1 year
  • 100 GB storage space
  • Multi-cloud hosting
  • Standard marketing suite
  • Accept payments
  • Standard eCommerce
  • Scheduling and services
  • 10 site collaborators

Business Elite

$159/mo $79/mo annual
  • Free domain for 1 year
  • Unlimited storage space
  • Multi-cloud hosting
  • Advanced marketing suite
  • Accept payments
  • Advanced eCommerce
  • Scheduling and services
  • Advanced developer platform
  • 100 site collaborators

Does Wix have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $17/mo.

What the free plan includes

  • Reliable web hosting
  • Intuitive drag and drop editor
  • No-code design features
  • 1000's of templates

AI Pricing Analysis

Pricing Model

Flat-rate per website, not per seat or usage — you're paying for a bundle of storage, bandwidth, and feature access tied to a single site. The jump from $17 to $159 isn't about scale in the SaaS sense, it's about which capabilities Wix unlocks (ecommerce, events, business tools) at each rung.

Tier Strategy

Light is for hobbyists and portfolio sites that just need to look professional; Core is the real small-business tier once you need bookings or basic online sales. Business and Business Elite exist for anyone running actual ecommerce at volume — the upgrade trigger is usually hitting transaction or feature ceilings (like needing multiple payment gateways, advanced shipping, or priority support) rather than traffic caps.

Competitive Positioning

Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl.

Growth Lever

The real lever is ecommerce depth — things like abandoned cart recovery, multi-currency, and advanced reporting are gated to Business and above, so any site trying to sell seriously gets pushed up the ladder fast. Because it's flat-rate per site rather than per-seat, there's no natural headcount-driven expansion — growth comes entirely from feature need, not team size.

Want the strategist's read on the live page? Read the AI teardown of Wix's pricing page →

Wix Pricing FAQ

How much does Wix cost?
Paid plans start at $17/mo, going up to $159/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get reliable web hosting, intuitive drag and drop editor, no-code design features — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Flat-rate per website, not per seat or usage — you're paying for a bundle of storage, bandwidth, and feature access tied to a single site. The jump from $17 to $159 isn't about scale in the SaaS sense, it's about which capabilities Wix unlocks (ecommerce, events, business tools) at each rung.
Is there a discount for annual billing?
Yes — you save up to 50% if you pay annually instead of month-to-month. They also mention: "Save 50% with annual billing."
Which plan makes sense for me?
Light is for hobbyists and portfolio sites that just need to look professional; Core is the real small-business tier once you need bookings or basic online sales. Business and Business Elite exist for anyone running actual ecommerce at volume — the upgrade trigger is usually hitting transaction or feature ceilings (like needing multiple payment gateways, advanced shipping, or priority support) rather than traffic caps.

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Comparing Wix to something specific? Try Wix vs Squarespace, Wix vs Webflow, or Wix vs Shopify. Or see the best Wix alternatives, ranked.

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