Website Builders Software Pricing (2026)
What 18 website builders tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 29, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Website Builders pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Elementor | $5/mo | 4 | No | No |
| WordPress.com | $9/mo | 5 | Yes | No |
| Leadpages | $10/mo | 6 | No | Yes |
| Jimdo | $11/mo | 4 | Yes | No |
| Unicorn Platform | $14/mo | 7 | Yes | No |
| Tilda | $15/mo | 3 | Yes | No |
| Webflow | $15/mo | 5 | Yes | No |
| Strikingly | $16/mo | 3 | Yes | No |
| Weebly | $16/mo | 4 | Yes | No |
| Wix | $17/mo | 5 | Yes | No |
| Duda | $25/mo | 5 | No | Yes |
| Squarespace | $25/mo | 4 | No | Yes |
| Dorik | $29/mo | 3 | No | Yes |
| Landingi | $29/mo | 4 | No | Yes |
| Swipe Pages | $29/mo | 3 | No | Yes |
| Unbounce | $29/mo | 6 | No | Yes |
| accessiBe | $59/mo | 4 | No | No |
| Instapage | $99/mo | 3 | No | Yes |
Every website builders tool we track, cheapest first
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Elementor
The leading WordPress site builder.
At $5-19/mo with no free plan or trial, Elementor sits firmly in budget territory compared to Webflow or Duda, betting that WordPress's massive install base will pull people in on price rather than polish. They're clearly chasing freelancers and small agencies who already run WordPress and just need a builder, not enterprise teams shopping on capability.
Plans: Essential $5/mo · Advanced Solo $7/mo · Advanced $9/mo · One $19/mo
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WordPress.com
Managed WordPress from Automattic.
WordPress.com sits mid-to-premium compared to bare-metal hosting + self-installed WordPress, but it's pricier than scrappy site builders like Wix or Squarespace at the top end — Commerce at $70/mo is steep for what's essentially a CMS subscription. They're clearly banking on brand trust and the free-to-paid funnel rather than competing purely on price.
Plans: Personal $9/mo · Premium $18/mo · Business $40/mo · Commerce $70/mo · Enterprise Contact Sales
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Leadpages
Landing pages that collect leads.
At $10-49/mo for the publishing tier, Leadpages undercuts Unbounce and Instapage hard, positioning itself as the budget-friendly landing page tool for solopreneurs and small businesses. The Grow/Optimize/Scale tier at $99-399/mo is where they compete more directly with CRO-focused platforms, though even there they're pricing under the premium end of that market.
Plans: Starter $10/mo · Pro $29/mo · Business $49/mo · Grow $99/mo · Optimize $199/mo · Scale $399/mo
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Jimdo
Websites for small businesses.
This is budget territory compared to Squarespace or Wix, especially at the Start and Grow tiers — Jimdo's playing for solopreneurs and small local businesses who want a website up cheaply, not agencies or scaling e-commerce brands. The lack of a free trial is a bit of an outlier in this price band, betting that the free tier does enough of that job.
Plans: Free $0/mo · Start $11/mo · Grow $17/mo · Unlimited $49/mo
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Unicorn Platform
Landing pages for startups.
Against typical landing-page/website builder competitors (which often cluster $20-$100/mo), Unicorn stretches unusually wide — cheap enough at $14 to poach indie hackers from Carrd or Webflow's basic tier, but the $350 Major plan is swinging for agencies who'd otherwise consider Framer or Webflow's higher plans. They're trying to own the whole spectrum instead of picking a lane.
Plans: Lurker $0/mo · Maker $14/mo · Startup $49/mo · Business $69/mo · Freelancer $99/mo · Agency $179/mo · Major $350/mo
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Tilda
Websites from designer blocks.
Tilda sits mid-pack against Webflow and Squarespace — cheaper than Webflow's CMS/business tiers but pricier than bare-bones builders like Carrd. They're chasing designers and solo creators who want pixel-perfect control without touching code, not enterprises needing complex CMS or ecommerce logic.
Plans: Free $0/mo · Personal $15/mo · Business $25/mo
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Webflow
Visual web design and development platform.
Against Wix and Squarespace, Webflow is priced like the professional-grade tool — noticeably pricier at the entry level because it's selling design control and CMS flexibility, not template convenience. But that vertical leap to $2500/mo Team pricing is where they're clearly chasing agencies and mid-market design teams who'd otherwise look at something like Framer or a custom dev shop, not competing with Squarespace's audience anymore.
Plans: Starter $0/mo · Basic $15/mo · Premium $25/mo · Team $2500/mo · Enterprise Contact Sales
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Weebly
Free website builder from Square.
Weebly sits in the budget-to-mid tier of the website builder space, undercutting Squarespace and Wix's higher plans while still offering ecommerce as a first-class feature rather than a bolt-on. It's chasing small businesses and solopreneurs who want Shopify-lite functionality without Shopify's price tag or complexity.
Plans: Free $0/mo · Personal $16/mo · Professional $20/mo · Performance $36/mo
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Wix
Website builder for any business.
Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl.
Plans: Free $0/mo · Light $17/mo · Core $29/mo · Business $39/mo · Business Elite $159/mo
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Duda
White-label website builder for agencies.
Duda sits mid-to-premium in the website-builder-for-agencies category — pricier than Wix or Squarespace's consumer plans, but cheaper than piecing together WordPress plus a client-management layer. They're clearly chasing web design agencies and freelancers who need multi-site management, not solopreneurs building a single personal site.
Plans: Basic $25/mo · Team $39/mo · Agency $69/mo · White Label $199/mo · Custom Contact Sales
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Squarespace
All-in-one website builder.
Squarespace sits mid-to-premium versus Wix and GoDaddy, undercutting Shopify's base plan while offering design polish those cheaper builders can't match. They're chasing design-conscious small businesses and creators who'll pay a premium for aesthetics but aren't ready for Shopify's ecommerce-first infrastructure.
Plans: Basic $25/mo · Core $39/mo · Plus $65/mo · Advanced $139/mo
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Dorik
AI website builder without code.
At $29-99/mo, Dorik sits in the mid-market of website builders — pricier than bare-bones tools like Carrd but cheaper than enterprise CMS platforms, positioning itself as the serious-but-not-corporate option. The lifetime deals ($249-599 one-time) suggest they're also hunting for deal-hungry indie hackers and agencies who'd rather pay once than subscribe forever.
Plans: Personal $29/mo · Business $59/mo · Agency $99/mo
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Landingi
Landing page platform for agencies.
Landingi undercuts premium landing page builders like Unbounce and Instapage at the entry level, but that $29-to-$149 gap is brutal — it signals they're chasing budget-conscious solopreneurs at the bottom while trying to compete with enterprise-grade platforms at the top. There's not much of a mid-market bridge, which could push growing teams to shop around during that jump.
Plans: Build $29/mo · Optimize $149/mo · Scale $299/mo · Enterprise $1499/mo
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Swipe Pages
Fast AMP landing pages.
Sitting in the $29-$149 range with annual billing baked into the displayed price, Swipe Pages positions itself as the mid-market value option against heavier hitters like Unbounce or Instapage, which routinely charge triple that at the high end. They're clearly courting budget-conscious solo marketers and small agencies who want landing-page speed without enterprise pricing.
Plans: Startup $29/mo · Marketer $69/mo · Agency $149/mo
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Unbounce
AI landing page builder and CRO.
Unbounce sits mid-to-upper mid-market — pricier than bare-bones landing page tools but cheaper than full marketing clouds, positioning itself as the specialist's choice for conversion-focused teams. They're chasing performance marketers and agencies who'll pay a premium for optimization features rather than budget-conscious solopreneurs.
Plans: Starter $29/mo · Build $99/mo · Experiment $149/mo · Optimize $249/mo · Concierge Contact Sales · Agency Contact Sales
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accessiBe
AI web accessibility compliance.
Plans: Micro $59/mo · Growth $179/mo · Scale $479/mo · Enterprise Contact Sales
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Instapage
Landing pages for advertising.
Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have.
Plans: Create $99/mo · Optimize $199/mo · Convert Contact Sales
Website Builders Software Pricing FAQ
- How much does website builders software cost?
- Entry prices run from $5/mo (Elementor) to $99/mo (Instapage), with a median entry price of $16/mo across the 18 priced products we track.
- What is the cheapest website builders software?
- Elementor has the lowest entry price of the website builders software we track, at $5/mo. WordPress.com ($9/mo) and Leadpages ($10/mo) are next. WordPress.com and Jimdo are free to start on.
- Is there free website builders software?
- Yes — WordPress.com, Jimdo, Unicorn Platform and 5 more offer a free plan.
- How is website builders software usually priced?
- 13 of the 18 website builders tools we track use flat rate pricing, against 4 on hybrid and 1 on usage based.