Website Builders Software Pricing (2026)
What 16 website builders tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 04, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Website Builders pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| WordPress.com | $9/mo | 5 | Yes | No |
| Leadpages | $10/mo | 6 | No | Yes |
| Unicorn Platform | $14/mo | 7 | Yes | No |
| Tilda | $15/mo | 3 | Yes | No |
| Webflow | $15/mo | 5 | Yes | No |
| Strikingly | $16/mo | 3 | Yes | No |
| Weebly | $16/mo | 4 | Yes | No |
| Wix | $17/mo | 5 | Yes | No |
| Squarespace | $19/mo | 4 | No | Yes |
| Landingi | $24/mo | 4 | No | Yes |
| Duda | $25/mo | 5 | No | Yes |
| Dorik | $29/mo | 6 | No | Yes |
| Swipe Pages | $29/mo | 3 | No | Yes |
| Unbounce | $29/mo | 6 | No | Yes |
| Instapage | $99/mo | 3 | No | Yes |
| accessiBe | Custom | 4 | No | Yes |
Every website builders tool we track, cheapest first
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WordPress.com
Managed WordPress from Automattic.
They're mid-market against Squarespace and Wix, undercutting on entry price but competitive at the business tier. The aggressive multi-year discounts (up to 69% off) suggest they're fighting hard on price to win cost-sensitive creators away from hosted alternatives.
Plans: Personal $9/mo · Premium $18/mo · Business $40/mo · Commerce $70/mo · Enterprise Contact Sales
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Leadpages
Landing pages that collect leads.
The $10 entry point undercuts most dedicated landing page tools, but the full-featured tiers ($99–$399) land squarely in mid-market territory alongside Unbounce and Instapage. They're not trying to be the cheapest serious option — they're positioning the HTML Pub family as a low-friction on-ramp to eventually pull users into the higher-margin Leadpages tiers.
Plans: Starter $10/mo · Pro $29/mo · Business $49/mo · Grow $99/mo · Optimize $199/mo · Scale $399/mo
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Unicorn Platform
Landing pages for startups.
They're positioned as an affordable no-code website builder — cheaper than Webflow or Squarespace at the low end, but the Agency and Major tiers ($179–$350) suggest they're also chasing professional and high-volume users who'd otherwise pay for more established tools. They're competing on simplicity and price, not brand prestige.
Plans: Lurker $0/mo · Maker $14/mo · Startup $49/mo · Business $69/mo · Freelancer $99/mo · Agency $179/mo · Major $350/mo
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Tilda
Websites from designer blocks.
At $15–$25/mo, Tilda sits below Squarespace and Webflow but above basic drag-and-drop tools — targeting design-conscious indie creators and small businesses who want visual polish without developer overhead. They're competing on aesthetics and simplicity, not feature depth.
Plans: Free $0/mo · Personal $15/mo · Business $25/mo
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Webflow
Visual web design and development platform.
Webflow sits mid-to-premium against builders like Wix or Squarespace, but the per-site pricing means costs balloon fast for anyone managing a portfolio of sites — putting it at a disadvantage versus tools priced per-organization. They're chasing designers and agencies who value control and design flexibility enough to tolerate that math.
Plans: Starter $0/mo · Basic $15/mo · Premium $25/mo · Team $2500/mo · Enterprise Contact Sales
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Strikingly
One-page websites in minutes.
They're firmly in the budget-friendly website builder camp — cheaper than Squarespace and Wix's comparable tiers, and clearly chasing the 'I just need a simple site fast' crowd rather than design-forward or enterprise buyers. Think Carrd's slightly more feature-rich cousin.
Plans: FREE $0/mo · Pro $16/mo · VIP $49/mo
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Weebly
Free website builder from Square.
Weebly sits at the budget end of the website builder market — underpricing Squarespace and Wix's comparable tiers by a meaningful margin. They're clearly going after cost-sensitive small business owners and solo creators who don't want to pay Squarespace prices for similar output.
Plans: Free $0/mo · Personal $16/mo · Professional $20/mo · Performance $36/mo
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Wix
Website builder for any business.
Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first stack, but pricier at the top than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want a builder that scales into commerce without migrating platforms.
Plans: Free $0/mo · Light $17/mo · Core $29/mo · Business $39/mo · Business Elite $159/mo
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Squarespace
All-in-one website builder.
Squarespace sits mid-market — pricier than bare-bones site builders like Wix's entry tiers, but cheaper than going full Shopify for anyone who needs commerce features baked into a design-first platform. They're chasing freelancers, creatives, and small retailers who want a polished site without hiring a developer, not enterprise teams.
Plans: Basic $19/mo · Core $29/mo · Plus $49/mo · Advanced $99/mo
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Landingi
Landing page platform for agencies.
Landingi sits in the mid-market band — cheaper than Unbounce (which starts around $99 and climbs fast) but not a budget tool like a basic page builder. They're clearly targeting SMBs and mid-size marketing teams who want Unbounce-level features without the Unbounce price tag.
Plans: Build $24/mo · Optimize $119/mo · Scale $229/mo · Enterprise $1199/mo
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Duda
White-label website builder for agencies.
Duda sits in the mid-market of website builder platforms, priced above DIY tools like Wix or Squarespace but well below enterprise CMS territory. They're not chasing individual creators — the Agency and White Label tiers signal they're going after digital agencies and SaaS platforms that want to embed a site builder, competing more with Webflow for Teams or WordPress VIP than with consumer builders.
Plans: Basic $25/mo · Team $39/mo · Agency $69/mo · White Label $199/mo · Custom Contact Sales
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Dorik
AI website builder without code.
At $29–$99/mo, Dorik is squarely in the budget-to-mid tier of website builders — undercutting Webflow significantly while targeting the same no-code audience. They're going after cost-conscious freelancers and small agencies who don't need Webflow's complexity or price tag.
Plans: Personal $29/mo · Business $59/mo · Agency $99/mo · Personal (1 Website) $0/mo · Business (3 Websites) Contact Sales · Agency Contact Sales
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Swipe Pages
Fast AMP landing pages.
They're sitting in the mid-market range — cheaper than Unbounce or Instapage (which can run $200-$400+/mo), but not a budget scraper like some no-name builders. The Agency tier at $149 is aggressively priced for agencies used to paying $300+ elsewhere, which looks like a deliberate land-grab in that segment.
Plans: Startup $29/mo · Marketer $69/mo · Agency $149/mo
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Unbounce
AI landing page builder and CRO.
They're mid-to-premium in the landing page builder space — more expensive than Leadpages but cheaper than a full Instapage or Webflow setup. They're clearly targeting growth-stage marketing teams and agencies who need more than a basic builder but aren't ready for enterprise contracts.
Plans: Starter $29/mo · Build $99/mo · Experiment $149/mo · Optimize $249/mo · Concierge Contact Sales · Agency Contact Sales
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Instapage
Landing pages for advertising.
At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price.
Plans: Create $99/mo · Optimize $199/mo · Convert Contact Sales
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accessiBe
AI web accessibility compliance.
At $490/year entry-level, accessiBe is positioning as the affordable, automated alternative to manual accessibility audits or heavier enterprise compliance platforms like AudioEye or Level Access — they're clearly going after SMBs who want a 'set it and forget it' ADA compliance solution without a five-figure contract.
Plans: Micro Contact Sales · Growth Contact Sales · Scale Contact Sales · Enterprise Contact Sales
Website Builders Software Pricing FAQ
- How much does website builders software cost?
- Entry prices run from $9/mo (WordPress.com) to $99/mo (Instapage), with a median entry price of $17/mo across the 15 priced products we track.
- What is the cheapest website builders software?
- WordPress.com has the lowest entry price of the website builders software we track, at $9/mo. Leadpages ($10/mo) and Unicorn Platform ($14/mo) are next. WordPress.com and Unicorn Platform are free to start on.
- Is there free website builders software?
- Yes — WordPress.com, Unicorn Platform, Tilda and 4 more offer a free plan.
- How is website builders software usually priced?
- 15 of the 16 website builders tools we track use flat rate pricing, against 1 on hybrid.