WordPress.com Pricing (2026)
Flat-rate per site, not per seat or usage — you're paying for capability tiers (custom themes, storage, plugins, transaction handling) rather than scaling with team size. The jump from $9 to $70 is a 4x step-function based on what your site needs to do, not how many people touch it.
- Personal
- $9/mo
- Premium Popular
- $18/mo
- Business
- $40/mo
- Commerce
- $70/mo
- Enterprise
- Contact Sales
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WordPress.com has changed its pricing 1 time since we started watching. Last change Aug 22, 2026.
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Personal
- 6 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Guided website builder (usage limits apply)
- Dozens of premium themes
- Free support
- Extend your site with WordPress plugins
Premium
Popular- 13 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons (New)
- Upload videos
Business
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year (Email)
- Email marketing (New)
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
Commerce
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- Premium store themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year
- Email marketing
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
- Ecommerce tools and WooCommerce experience
- Sell in 60+ countries
Enterprise
Does WordPress.com have a free plan?
Yes: the Personal plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $9/mo.
What the free plan includes
- 6 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Guided website builder (usage limits apply)
- Dozens of premium themes
- Free support
- Extend your site with WordPress plugins
AI Pricing Analysis
Pricing Model
Flat-rate per site, not per seat or usage — you're paying for capability tiers (custom themes, storage, plugins, transaction handling) rather than scaling with team size. The jump from $9 to $70 is a 4x step-function based on what your site needs to do, not how many people touch it.
Tier Strategy
Personal is for hobby bloggers who just want ads off and a custom domain; Premium (the 'Most popular' pick at $18) targets creators who want monetization and design flexibility; Business at $40 is aimed at site owners needing plugins and SEO tools — basically anyone building something that has to perform; Commerce at $70 is the storefront play for anyone selling products. The upgrade trigger is almost always 'I outgrew the theme/plugin restrictions' or 'I need to accept payments.'
Competitive Positioning
WordPress.com sits mid-to-premium compared to bare-metal hosting + self-installed WordPress, but it's pricier than scrappy site builders like Wix or Squarespace at the top end — Commerce at $70/mo is steep for what's essentially a CMS subscription. They're clearly banking on brand trust and the free-to-paid funnel rather than competing purely on price.
Growth Lever
The paywall gates plugins, custom themes, and storage — the annual/multi-year discounts (up to 84% off) are the real growth lever, nudging people from monthly indecision into long-term lock-in. Storage add-ons on Business and Commerce also hint at a usage-based upsell path once someone's site starts bloating with media.
Want the strategist's read on the live page? Read the AI teardown of WordPress.com's pricing page →
WordPress.com Pricing FAQ
- How much does WordPress.com cost?
- Paid plans start at $9/mo, going up to $70/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Flat-rate per site, not per seat or usage — you're paying for capability tiers (custom themes, storage, plugins, transaction handling) rather than scaling with team size. The jump from $9 to $70 is a 4x step-function based on what your site needs to do, not how many people touch it.
- Is there a discount for annual billing?
- Yes — you save up to 56% if you pay annually instead of month-to-month. They also mention: "Save 50% with annual billing."
- Which plan makes sense for me?
- Personal is for hobby bloggers who just want ads off and a custom domain; Premium (the 'Most popular' pick at $18) targets creators who want monetization and design flexibility; Business at $40 is aimed at site owners needing plugins and SEO tools — basically anyone building something that has to perform; Commerce at $70 is the storefront play for anyone selling products. The upgrade trigger is almost always 'I outgrew the theme/plugin restrictions' or 'I need to accept payments.'
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