How much does HubSpot cost?

Paid plans start at $20/mo, going up to $3600/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get free marketing tools, free sales tools, free service tools — plus 3 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

How does the pricing work?

It's a hybrid model split across 4 tiers. The more you need, the more you pay — pretty standard for this category.

Is there a discount for annual billing?

Yes — you save up to 65% if you pay annually instead of month-to-month. They also mention: "Save up to 65% on Starter."

HubSpot Pricing (2026)

From $20/mo 4 plans hybrid Free plan Best HubSpot alternatives → HubSpot's competitors →

Free: $0/mo
Starter Popular: $20/mo
Professional Popular: $890/mo
Enterprise: $3600/mo

Verified Sep 29, 2026 Official pricing page

Screenshot of HubSpot's pricing page showing its plans and prices — Their pricing page, captured Sep 29, 2026

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Free

$0/mo

Free Marketing tools
Free Sales tools
Free Service tools
Free Content tools
Free Data tools
Free Revenue tools

Starter

Popular

$20/mo $7/mo annual

Free tools with increased limits
Email marketing
Live chat
Agent Hub
Agent Builder
Simple marketing automation
CRM segments
Ad management
Data Agent

Professional

Popular

$890/mo $800/mo annual

Marketing studio (beta)
AEO (beta)
Content Agent (beta)
Nurture Agent (beta)
Social media
Video creation & editing

Enterprise

$3600/mo

Multi-touch revenue attribution
Lookalike Segments (beta)
Customer journey analytics
Email approvals
Limit access to content and data
Behavioral event triggers and reporting

Does HubSpot have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $20/mo.

What the free plan includes

Free Marketing tools
Free Sales tools
Free Service tools
Free Content tools
Free Data tools
Free Revenue tools

HubSpot Pricing FAQ

How much does HubSpot cost?: Paid plans start at $20/mo, going up to $3600/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get free marketing tools, free sales tools, free service tools — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's a hybrid model split across 4 tiers. The more you need, the more you pay — pretty standard for this category.
Is there a discount for annual billing?: Yes — you save up to 65% if you pay annually instead of month-to-month. They also mention: "Save up to 65% on Starter."

More CRM pricing

All CRM pricing →

Comparing HubSpot to something specific? Try HubSpot vs Salesforce, HubSpot vs Pipedrive, or HubSpot vs Close. Or see the best HubSpot alternatives, ranked.

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