CRM Software Pricing (2026)
What 24 crm tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Oct 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
CRM pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Freshsales | $9/mo | 3 | No | Yes |
| OnePageCRM | $9/mo | 3 | No | Yes |
| Nutshell | $13/mo | 5 | No | Yes |
| Pipedrive | $14/mo | 4 | No | Yes |
| Zoho CRM | $14/mo | 4 | Yes | Yes |
| Bonsai | $15/mo | 4 | No | Yes |
| Less Annoying CRM | $15/mo | 1 | No | Yes |
| Capsule | $18/mo | 5 | Yes | Yes |
| Close | $19/mo | 4 | No | Yes |
| HubSpot | $20/mo | 4 | Yes | No |
| Salesforce | $25/mo | 6 | Yes | Yes |
| Copper | $29/mo | 3 | No | Yes |
| Insightly | $29/mo | 3 | No | Yes |
| Nimble | $29/mo | 1 | No | Yes |
| folk | $30/mo | 3 | No | Yes |
| Dubsado | $35/mo | 2 | No | Yes |
| HoneyBook | $39/mo | 3 | No | Yes |
| Salesflare | $39/mo | 3 | No | Yes |
| Creatio | $40/mo | 3 | No | No |
| Attio | $44/mo | 4 | Yes | No |
| Streak | $59/mo | 3 | No | Yes |
| SugarCRM | $59/mo | 3 | No | No |
| Microsoft Dynamics 365 | $65/mo | 5 | Yes | Yes |
| Keap | $299/mo | 1 | No | Yes |
Every crm tool we track, cheapest first
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Freshsales
Sales CRM from Freshworks.
At $9 entry, Freshsales undercuts HubSpot and Salesforce hard, positioning as the budget-friendly CRM for teams that outgrew spreadsheets but aren't ready for enterprise pricing. The $59 top tier still lands well below Salesforce Enterprise, so they're clearly not chasing the premium end of the market.
Plans: Growth $9/mo per seat · Pro $39/mo per seat · Enterprise $59/mo per seat
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OnePageCRM
Action-focused CRM for sales.
At under $30/seat even at the top tier, OnePageCRM is firmly in budget-CRM territory, undercutting HubSpot, Pipedrive, and Salesforce by a wide margin. They're clearly going after small teams and solopreneurs who find bigger CRMs bloated or overpriced, not enterprises comparison-shopping against Salesforce.
Plans: Professional $9/mo per seat · Business $19/mo per seat · Max $29/mo per seat
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Nutshell
CRM and email marketing for SMBs.
Nutshell sits in the lower-to-mid range of the CRM market — pricier than bare-bones tools like Less Annoying CRM but noticeably cheaper than HubSpot or Salesforce at comparable seats. They're clearly chasing small-to-midsize sales teams who got burned by enterprise CRM complexity and pricing, not trying to win enterprise deals outright despite having a tier named for it.
Plans: Foundation $13/mo per seat · Growth $25/mo per seat · Pro $42/mo per seat · Business $59/mo per seat · Enterprise $79/mo per seat
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Pipedrive
Sales CRM built by salespeople.
Pipedrive sits in the low-to-mid range of the CRM market, undercutting HubSpot and Salesforce by a wide margin while still charging a premium over bare-bones tools like Streak. It's clearly going after small-to-midsize sales teams who want something more structured than a spreadsheet but don't want Salesforce's price tag or complexity.
Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat
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Zoho CRM
CRM in the Zoho suite.
Zoho undercuts Salesforce and HubSpot on nearly every tier, positioning itself as the budget-conscious choice for teams that want real CRM depth without enterprise-software pricing. They're chasing price-sensitive SMBs and scaling startups who'd otherwise get priced out of competitors' 'Professional' equivalents.
Plans: Free $0/mo per seat · Standard $14/mo per seat · Professional $23/mo per seat · Enterprise $40/mo per seat
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Bonsai
One platform for client work.
Bonsai sits in the low-to-mid range of the freelance/agency tools space — cheaper than heavier agency-ops platforms but pricier than bare-bones invoicing apps. They're chasing freelancers graduating into small teams, not enterprise buyers, which is why there's no free plan to anchor low and no sky-high tier to anchor premium.
Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat
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Less Annoying CRM
One-price CRM for small businesses.
At $15/seat with everything unlocked, they're undercutting the mid-market CRMs (HubSpot, Pipedrive) that nickel-and-dime you for automation or reporting at $30-50+/seat. They're courting small businesses and solopreneurs who got burned by CRM bloat and upsell fatigue.
Plans: Everything Included $15/mo per seat
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Capsule
Simple online CRM for small business.
Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.
Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales
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Close
CRM built for inside sales teams.
Close sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than HubSpot Sales Hub or Salesforce once you factor in their usage fees. They're clearly targeting scrappy inside-sales teams who want calling built into the CRM rather than bolting on a separate dialer tool.
Plans: Solo $19/mo · Essentials $49/mo · Growth $109/mo · Scale $149/mo
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HubSpot
CRM, marketing, sales, and service platform.
Plans: Free $0/mo · Starter $20/mo · Professional $890/mo · Enterprise $3600/mo
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Salesforce
Enterprise CRM platform.
Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.
Plans: Free Suite $0/mo per seat · Starter Suite $25/mo per seat · Pro Suite $100/mo per seat · Enterprise $175/mo per seat · Unlimited $350/mo per seat · Agentforce 1 Sales $550/mo per seat
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Copper
CRM for Google Workspace.
Copper sits mid-pack — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than enterprise-heavy suites like Salesforce. They're chasing Google Workspace-native teams who want a CRM that feels native to Gmail rather than a bolt-on.
Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat
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Insightly
CRM for relationship-driven businesses.
Insightly sits mid-pack against HubSpot and Zoho — cheaper than Salesforce at every tier but pricier than Zoho CRM's entry plan, positioning itself as the 'grown-up CRM without enterprise bloat' option for SMBs and mid-market teams that outgrew spreadsheets or a free-tier tool.
Plans: Plus $29/mo per seat · Professional $49/mo per seat · Enterprise $99/mo per seat
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Nimble
Relationship-focused CRM for small teams.
At under $30/seat with no free plan, Nimble sits in the affordable-but-not-bargain-bin range for CRM — cheap enough to undercut Salesforce or HubSpot's mid-tier, but not free-forever like some lighter competitors. They're clearly chasing small teams who want CRM basics without paying enterprise prices, and who won't blink at nickel-and-dime add-on fees.
Plans: Business $29/mo per seat
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folk
Lightweight CRM for relationships.
At $30-100 per seat, folk sits mid-to-premium compared to lighter CRMs like Streak or Copper's entry tiers, but well under heavyweight enterprise CRMs like Salesforce. They're clearly courting small, relationship-driven teams — VCs, agencies, recruiters — who want CRM power without enterprise bloat or pricing.
Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat
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Dubsado
Business management for creatives.
Dubsado sits mid-market in the client-management/CRM-for-freelancers space — pricier than bare-bones invoicing tools but cheaper than full agency ops platforms. They're clearly courting solopreneurs and small service businesses who've outgrown spreadsheets but don't need enterprise-grade software.
Plans: Starter $35/mo · Premier $55/mo
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HoneyBook
Client flow for independents.
HoneyBook sits mid-to-premium in the creative-freelancer CRM space — pricier than bare-bones invoicing tools like Wave, but cheaper than full agency ops suites, aiming squarely at wedding vendors, photographers, and consultants who want an all-in-one hub instead of stitching together five tools.
Plans: Starter $39/mo · Essentials $59/mo · Premium $129/mo
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Salesflare
Automated CRM for small B2B teams.
At $39-124/mo per seat, Salesflare lands mid-market — pricier than bare-bones CRMs like Streak but noticeably cheaper than HubSpot or Salesforce at comparable tiers. They're positioned for small-to-mid B2B sales teams who want automation without enterprise CRM complexity or cost.
Plans: Growth $39/mo per seat · Pro $64/mo per seat · Enterprise $124/mo per seat
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Creatio
No-code CRM and workflow automation.
Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.
Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales
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Attio
Data-driven CRM for modern teams.
Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.
Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales
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Streak
CRM inside Gmail.
At $59-159/seat, Streak sits well above lightweight CRMs like Pipedrive or Close, pricing itself as a premium layer for teams that live entirely in Gmail rather than wanting a separate CRM login. They're not competing on cost — they're betting that 'never leave your inbox' is worth the markup for sales-heavy Google Workspace shops.
Plans: Pro $59/mo per seat · Pro+ $89/mo per seat · Enterprise $159/mo per seat
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SugarCRM
CRM platform for midmarket companies.
SugarCRM sits mid-market — pricier than entry-level CRMs like Pipedrive but cheaper than Salesforce's enterprise tiers, aiming at growing sales teams that have outgrown spreadsheets but aren't ready for Salesforce's complexity or cost. That 15-seat floor signals they're not chasing solopreneurs or tiny startups.
Plans: Standard $59/mo per seat · Advanced $85/mo per seat · Premier $135/mo per seat
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Microsoft Dynamics 365
Microsoft's business applications suite.
This sits mid-to-premium against Salesforce and HubSpot — cheaper than Salesforce's top-end Enterprise/Unlimited tiers but pricier than HubSpot's equivalent mid-tier. Microsoft's real edge is bundling with the Microsoft 365/Teams ecosystem, so they're really going after enterprises already locked into Azure and Office who don't want to stitch together a separate CRM stack.
Plans: Dynamics 365 Sales free trial $0/mo per seat · Dynamics 365 Sales Professional $65/mo per seat · Dynamics 365 Sales Enterprise Edition $105/mo per seat · Dynamics 365 Sales Premium $150/mo per seat · Microsoft Relationship Sales Contact Sales
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CRM Software Pricing FAQ
- How much does crm software cost?
- Entry prices run from $9/mo (Freshsales) to $299/mo (Keap), with a median entry price of $29/mo across the 24 priced products we track.
- What is the cheapest crm software?
- Freshsales has the lowest entry price of the crm software we track, at $9/mo. OnePageCRM ($9/mo) and Nutshell ($13/mo) are next. Zoho CRM and Capsule are free to start on.
- Is there free crm software?
- Yes — Zoho CRM, Capsule, HubSpot and 3 more offer a free plan.
- How is crm software usually priced?
- 18 of the 24 crm tools we track use per seat pricing, against 4 on hybrid and 2 on flat rate.