CRM Software Pricing (2026)
What 24 crm tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
CRM pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Freshsales | $9/mo | 3 | No | Yes |
| Nutshell | $13/mo | 5 | No | Yes |
| Pipedrive | $14/mo | 4 | No | Yes |
| Zoho CRM | $14/mo | 4 | Yes | Yes |
| Bonsai | $15/mo | 4 | No | Yes |
| Less Annoying CRM | $15/mo | 1 | No | Yes |
| OnePageCRM | $15/mo | 3 | No | Yes |
| Capsule | $18/mo | 5 | Yes | Yes |
| Close | $19/mo | 4 | No | Yes |
| HubSpot | $20/mo | 4 | Yes | Yes |
| Salesforce | $25/mo | 6 | Yes | Yes |
| Copper | $29/mo | 3 | No | Yes |
| HoneyBook | $29/mo | 3 | No | Yes |
| Insightly | $29/mo | 3 | No | Yes |
| Nimble | $29/mo | 1 | No | Yes |
| folk | $30/mo | 3 | No | Yes |
| Dubsado | $35/mo | 2 | No | Yes |
| Salesflare | $39/mo | 3 | No | Yes |
| Creatio | $40/mo | 3 | No | No |
| Attio | $44/mo | 4 | Yes | No |
| Streak | $49/mo | 3 | No | Yes |
| SugarCRM | $59/mo | 3 | No | No |
| Microsoft Dynamics 365 | $65/mo | 5 | Yes | Yes |
| Keap | $299/mo | 1 | No | No |
Every crm tool we track, cheapest first
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Freshsales
Sales CRM from Freshworks.
Freshsales is playing the affordable challenger card against HubSpot and Salesforce, with entry pricing that undercuts both significantly. They're going after SMB and mid-market teams who want a capable CRM without the enterprise price tag or implementation overhead.
Plans: Growth $9/mo per seat · Pro $39/mo per seat · Enterprise $59/mo per seat
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Nutshell
CRM and email marketing for SMBs.
Nutshell is playing the affordable-but-not-bare-bones angle — undercutting HubSpot and Salesforce significantly while bundling in webchat, AI chatbot, email marketing, and landing pages that competitors charge extra for. They're going after SMBs who feel nickel-and-dimed by the big platforms but want more than a stripped-down tool like Pipedrive's entry tier.
Plans: FOUNDATION $13/mo per seat · GROWTH $25/mo per seat · PRO $42/mo per seat · BUSINESS $59/mo per seat · Enterprise $79/mo per seat
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Pipedrive
Sales CRM built by salespeople.
Pipedrive sits mid-market — cheaper than heavyweight CRMs like Salesforce but pricier at the top end than lightweight competitors like Freshsales or Close. The $79/mo Ultimate tier signals they're chasing sales teams that want CRM depth without enterprise complexity or enterprise price tags.
Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat
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Zoho CRM
CRM in the Zoho suite.
Zoho undercuts Salesforce and HubSpot by a wide margin — Enterprise at $40 barely touches what those two charge for mid-tier plans. This is the budget-conscious play aimed at SMBs and scaling teams who want CRM depth without enterprise-software sticker shock.
Plans: Free $0/mo per seat · Standard $14/mo per seat · Professional $23/mo per seat · Enterprise $40/mo per seat
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Bonsai
One platform for client work.
Bonsai sits in the mid-market of freelancer and agency management tools — not the cheapest option out there, but not trying to compete with enterprise project management platforms either. They're going after independent professionals and boutique agencies who've outgrown spreadsheets but don't need the complexity of something like HubSpot or Teamwork.
Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat
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Less Annoying CRM
One-price CRM for small businesses.
At $15/seat, they're undercutting most SMB CRMs (HubSpot, Pipedrive, Zoho) while making simplicity the pitch. They're explicitly going after small teams who are annoyed by complexity and bloated pricing pages.
Plans: Everything Included $15/mo per seat
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OnePageCRM
Action-focused CRM for sales.
At $15–$45/seat, they're undercutting HubSpot and Salesforce significantly while sitting in the same ballpark as Pipedrive — this is a deliberate play for SMBs who want a focused, simple CRM without enterprise pricing baggage. They're not chasing enterprise; they're trying to win teams that find most CRMs bloated.
Plans: Professional $15/mo per seat · Business $29/mo per seat · Max $45/mo per seat
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Capsule
Simple online CRM for small business.
At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price.
Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales
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Close
CRM built for inside sales teams.
Close sits in the mid-market range — pricier than bare-bones CRMs like Pipedrive's entry tier, but nowhere near Salesforce or HubSpot Sales Hub territory at the top end. They're clearly courting small-to-midsize sales teams who want built-in calling and automation without enterprise bloat or per-feature add-on pricing.
Plans: Solo $19/mo per seat · Essentials $49/mo per seat · Growth $109/mo per seat · Scale $149/mo per seat
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HubSpot
CRM, marketing, sales, and service platform.
HubSpot sits firmly in premium territory once you clear the Starter tier — that leap to $890/mo puts it well above Zoho, ActiveCampaign, and most mid-market CRM/marketing tools. They're clearly hunting mid-market and enterprise budgets who value the all-in-one suite and are willing to swallow onboarding fees for a platform that replaces four separate tools.
Plans: Free $0/mo · Starter $20/mo · Professional $890/mo · Enterprise $3600/mo
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Salesforce
Enterprise CRM platform.
Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.
Plans: Free Suite $0/mo per seat · Starter Suite $25/mo per seat · Pro Suite $100/mo per seat · Enterprise $175/mo per seat · Unlimited $350/mo per seat · Agentforce 1 Sales $550/mo per seat
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Copper
CRM for Google Workspace.
Copper sits mid-to-premium in the CRM space — pricier than bare-bones tools like Pipedrive's entry tier, cheaper than enterprise-heavy Salesforce. They're clearly chasing Google Workspace-native teams who want something slicker than a spreadsheet but don't want Salesforce's complexity or price tag.
Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat
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HoneyBook
Client flow for independents.
HoneyBook sits in the mid-market for creative business management tools — more expensive than bare-bones invoicing tools like Wave or FreshBooks, but significantly cheaper than full CRM platforms like HubSpot. They're going after independent creatives and small agencies who've outgrown generic invoicing but don't need enterprise complexity.
Plans: Starter $29/mo · Essentials $49/mo · Premium $109/mo
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Insightly
CRM for relationship-driven businesses.
Insightly sits in the mid-market lane — pricier than bare-bones tools like Less Annoying CRM but noticeably cheaper than HubSpot or Salesforce at equivalent tiers. They're clearly courting small-to-mid businesses that want CRM-plus-automation without enterprise-grade sticker shock.
Plans: Plus $29/mo per seat · Professional $49/mo per seat · Enterprise $99/mo per seat
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Nimble
Relationship-focused CRM for small teams.
At $29.90/seat, Nimble sits in the mid-range for SMB CRMs — cheaper than Salesforce or HubSpot's paid tiers, but not a budget play like Zoho. They're clearly targeting small teams and solopreneurs who want relationship-focused CRM without enterprise complexity or enterprise pricing.
Plans: Nimble Business $29/mo per seat
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folk
Lightweight CRM for relationships.
Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet.
Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat
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Dubsado
Business management for creatives.
At $35–$55/mo, Dubsado is priced below HoneyBook (which runs $39–$79/mo) and positions itself as the more affordable, feature-rich alternative for creative service businesses. They're not chasing enterprise — they're going after the independent professional and boutique agency crowd who want CRM + contracts + invoicing without paying for seats they don't need.
Plans: Starter $35/mo · Premier $55/mo
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Salesflare
Automated CRM for small B2B teams.
Salesflare is priced below HubSpot and Salesforce but above bare-bones tools like Pipedrive's entry tier — call it the 'serious but not enterprise-bloated' middle lane. They're clearly targeting SMBs and founder-led sales teams who want automation without a six-figure contract.
Plans: Growth $39/mo per seat · Pro $64/mo per seat · Enterprise $124/mo per seat
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Creatio
No-code CRM and workflow automation.
Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.
Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales
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Attio
Data-driven CRM for modern teams.
Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid.
Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales
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Streak
CRM inside Gmail.
Streak sits in the mid-market range for Gmail-native CRMs — cheaper than Salesforce or HubSpot's paid tiers, but not trying to compete on price alone. They're going after Google Workspace shops that want CRM without the context-switching, which is a pretty specific niche they can own without needing to be the cheapest option in the room.
Plans: Pro $49/mo per seat · Pro+ $69/mo per seat · Enterprise $129/mo per seat
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SugarCRM
CRM platform for midmarket companies.
SugarCRM sits in the mid-to-upper-mid range for CRM — more expensive than HubSpot's entry tiers and Zoho, but undercutting Salesforce Sales Cloud at scale. They're clearly not fishing for SMBs with that 15-seat minimum; this is a play for established mid-market teams who want Salesforce-level functionality without the Salesforce price tag.
Plans: Standard $59/mo per seat · Advanced $85/mo per seat · Premier $135/mo per seat
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Microsoft Dynamics 365
Microsoft's business applications suite.
This sits mid-to-premium against Salesforce and HubSpot — cheaper than Salesforce's top-end Enterprise/Unlimited tiers but pricier than HubSpot's equivalent mid-tier. Microsoft's real edge is bundling with the Microsoft 365/Teams ecosystem, so they're really going after enterprises already locked into Azure and Office who don't want to stitch together a separate CRM stack.
Plans: Dynamics 365 Sales free trial $0/mo per seat · Dynamics 365 Sales Professional $65/mo per seat · Dynamics 365 Sales Enterprise Edition $105/mo per seat · Dynamics 365 Sales Premium $150/mo per seat · Microsoft Relationship Sales Contact Sales
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Keap
CRM and automation for small business.
At $299/mo minimum plus implementation costs, Keap sits well above the entry-level CRM crowd (HubSpot free, Pipedrive, ActiveCampaign's cheap tiers) — this is priced like a mid-market tool wearing small-business clothing. They're not competing on affordability; they're betting that done-for-you setup justifies the premium over cheaper, more self-serve tools.
Plans: Keap $299/mo
CRM Software Pricing FAQ
- How much does crm software cost?
- Entry prices run from $9/mo (Freshsales) to $299/mo (Keap), with a median entry price of $29/mo across the 24 priced products we track.
- What is the cheapest crm software?
- Freshsales has the lowest entry price of the crm software we track, at $9/mo. Nutshell ($13/mo) and Pipedrive ($14/mo) are next. Zoho CRM and Capsule are free to start on.
- Is there free crm software?
- Yes — Zoho CRM, Capsule, HubSpot and 3 more offer a free plan.
- How is crm software usually priced?
- 19 of the 24 crm tools we track use per seat pricing, against 3 on hybrid and 2 on flat rate.