Analytics Software Pricing (2026)
What 43 analytics tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Analytics pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Pirsch | $6/mo | 3 | No | Yes |
| Plausible | $9/mo | 4 | No | Yes |
| Power BI | $14/mo | 4 | Yes | Yes |
| Fathom Analytics | $15/mo | 3 | No | Yes |
| AgencyAnalytics | $20/mo | 2 | No | Yes |
| Simple Analytics | $20/mo | 2 | Yes | Yes |
| Umami | $20/mo | 4 | Yes | Yes |
| Zoho Analytics | $24/mo | 4 | Yes | Yes |
| Mouseflow | $25/mo | 5 | Yes | Yes |
| ThoughtSpot | $25/mo | 5 | Yes | Yes |
| Matomo | $26/mo | 2 | No | Yes |
| Crazy Egg | $29/mo | 4 | Yes | Yes |
| Hex | $36/mo | 4 | Yes | Yes |
| Piwik PRO | $36/mo | 2 | No | Yes |
| GrowthBook | $40/mo | 3 | Yes | No |
| Baremetrics | $49/mo | 3 | No | Yes |
| Hotjar | $49/mo | 4 | Yes | No |
| CallRail | $50/mo | 4 | No | Yes |
| Smartlook | $55/mo | 3 | Yes | Yes |
| Supermetrics | $55/mo | 3 | No | No |
| Databox | $71/mo | 4 | Yes | Yes |
| Geckoboard | $79/mo | 3 | No | Yes |
| Usermaven | $84/mo | 3 | No | Yes |
| Klipfolio | $140/mo | 4 | No | Yes |
| Statsig | $150/mo | 3 | Yes | No |
| Alteryx | $250/mo | 2 | No | Yes |
| Funnel | $300/mo | 3 | No | No |
| Qlik | $300/mo | 4 | No | Yes |
| Convert | $399/mo | 3 | No | Yes |
| Holistics | $960/mo | 3 | No | Yes |
| Amplitude | Custom | 4 | Yes | No |
| AppsFlyer | Custom | 3 | Yes | No |
| FullStory | Custom | 3 | Yes | No |
| GoodData | Custom | 2 | No | No |
| Heap | Custom | 4 | Yes | No |
| June | Custom | 1 | No | Yes |
| Mixpanel | Custom | 3 | Yes | No |
| Pendo | Custom | 4 | Yes | Yes |
| PostHog | Custom | 2 | Yes | No |
| Segment | Custom | 2 | No | No |
| Sprig | Custom | 3 | Yes | No |
| Triple Whale | Custom | 4 | Yes | No |
| VWO | Custom | 3 | No | No |
Every analytics tool we track, cheapest first
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Pirsch
Cookie-free web analytics.
At $6-12/mo starting price, Pirsch undercuts privacy-focused rivals like Fathom or Plausible, positioning itself as the budget-friendly entry into cookieless, GDPR-friendly analytics. They're clearly courting indie developers and small teams who want to ditch Google Analytics without paying premium rates for privacy.
Plans: Standard $6/mo · Plus $12/mo · Enterprise Contact Sales
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Plausible
Privacy-friendly web analytics.
Plausible sits squarely in the mid-market lane between bare-bones open-source analytics and heavyweight, feature-bloated suites like GA4 alternatives (Fathom, Simple Analytics) — it's not the cheapest, but it's cheaper and more transparent than most privacy-focused competitors once you factor in the annual discount. They're chasing privacy-conscious teams and indie devs who got burned by GA4's complexity, not enterprises comparing feature checklists.
Plans: Starter $9/mo · Growth $14/mo · Business $19/mo · Enterprise Contact Sales
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Power BI
Microsoft's business intelligence suite.
At $14/user, Power BI undercuts Tableau and most standalone BI tools by a wide margin, making it the budget-friendly default for orgs already paying for Microsoft 365. It's not trying to out-feature Tableau — it's winning on bundling and price, betting that 'good enough BI that's cheap and already in your stack' beats 'best-in-class BI that costs 3x more.'
Plans: Free account $0/mo per seat · Power BI Pro $14/mo per seat · Power BI Premium Per User $24/mo per seat · Power BI Embedded Contact Sales
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Fathom Analytics
Simple, privacy-first website analytics.
Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers.
Plans: $15/m $15/mo · $25/m $25/mo · $45/m $45/mo
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AgencyAnalytics
Client reporting for marketing agencies.
At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors.
Plans: Everything your agency needs $20/mo · Enterprise Contact Sales
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Simple Analytics
Privacy-first Google Analytics alternative.
At $20/month for 100k pageviews, Simple Analytics is positioned as the mid-tier privacy-focused option — pricier than bare-bones scripts but cheaper than Fathom or Plausible at comparable traffic tiers, banking on 'simple and private' as the wedge rather than being the budget king.
Plans: Simple $20/mo · Enterprise Contact Sales
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Umami
Privacy-first web analytics.
At $20 for Pro, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible on entry price, positioning itself as the budget-friendly, self-hostable alternative for teams that want GA4 replacement without the enterprise price tag. The $200 Business jump is steep though, aimed at squeezing out mid-market players before they consider bigger BI tools.
Plans: Hobby $0/mo · Pro $20/mo · Business $200/mo · Enterprise Contact Sales
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Zoho Analytics
Self-service BI from Zoho.
Zoho undercuts most BI/analytics competitors like Tableau or Domo at the entry level, positioning itself as the budget-friendly way to get real analytics without enterprise BI pricing. But Enterprise at $455/mo plus a custom Dedicated Compute tier shows they're still chasing bigger accounts that need dedicated infrastructure, not just SMBs.
Plans: BASIC $24/mo per seat · STANDARD $48/mo per seat · PREMIUM $115/mo per seat · ENTERPRISE $455/mo per seat
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Mouseflow
Session replay and friction detection.
Mouseflow sits mid-market — pricier than bare-bones heatmap tools but noticeably cheaper than Hotjar or FullStory once you factor in the free tier and the $25 entry point. They're clearly chasing budget-conscious teams and SMBs who want session replay without committing to enterprise-grade analytics spend.
Plans: Free $0/mo · Essential $25/mo · Advanced $109/mo · Premium $319/mo · Enterprise Contact Sales
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ThoughtSpot
Search-driven analytics.
At $25-50/user, ThoughtSpot undercuts legacy BI premium pricing (think Tableau or Looker's enterprise-first posture) while still asking more than bare-bones dashboard tools — they're positioning as the AI-native alternative worth a modest premium over commodity BI. Splitting Analytics and Embedded pricing also shows they're chasing two different buyers: internal data teams and ISVs building analytics into their own products.
Plans: Developer $0/mo · Essentials $25/mo · Pro $50/mo · Enterprise Contact Sales · Enterprise Contact Sales
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Matomo
Open-source web analytics.
At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.
Plans: Business $26/mo · Enterprise Contact Sales
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Crazy Egg
Heatmaps and website optimization.
At $29 entry, Crazy Egg undercuts heavier CRO suites like Hotjar or FullStory on the low end, positioning itself as the accessible, no-nonsense option for teams that want visual analytics without an enterprise sales process. The jump to $599 at the top shows they're not trying to compete with true enterprise analytics platforms — they're winning small-to-mid market teams who want simplicity over depth.
Plans: Starter $29/mo · Plus $99/mo · Pro $249/mo · Enterprise $599/mo
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Hex
Collaborative data notebooks and apps.
Hex sits mid-to-premium against tools like Deepnote or Mode — not trying to win on being cheap, since $75/seat adds up fast for a team of analysts. They're chasing data teams who'll pay for a polished notebook-to-dashboard workflow rather than teams shopping on price alone.
Plans: Community $0/mo per seat · Professional $36/mo per seat · Team $75/mo per seat · Enterprise Contact Sales
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Piwik PRO
Privacy-compliant analytics suite.
Sitting mid-market against the likes of Matomo and Adobe Analytics, Piwik PRO undercuts the big enterprise analytics suites while charging more than open-source or bare-bones alternatives. They're clearly chasing privacy-conscious mid-size and enterprise teams — think regulated industries like healthcare or finance — who need GDPR/HIPAA-grade compliance without paying Adobe-level premiums.
Plans: Business $36/mo · Enterprise $366/mo
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GrowthBook
Open-source feature flags and experiments.
At $40/seat, GrowthBook lands mid-pack — pricier than bare-bones flagging tools but noticeably cheaper than heavyweight experimentation platforms like Optimizely or LaunchDarkly's higher tiers. They're clearly courting engineering-led teams who want open-source roots and Cloud convenience without enterprise sticker shock.
Plans: Starter $0/mo per seat · Pro $40/mo per seat · Enterprise Contact Sales
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Baremetrics
SaaS subscription analytics.
Sits mid-to-premium in the subscription analytics space — pricier than scrappy dashboard tools but cheaper than enterprise RevOps platforms. They're courting funded startups and growth-stage SaaS companies who need investor-ready metrics without building a BI stack in-house.
Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo
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Hotjar
Behavior analytics and user feedback.
At $49/mo entry, Hotjar sits mid-pack — cheaper than full-blown enterprise analytics suites like FullStory or Contentsquare's core platform, but pricier than bare-bones heatmap tools. Being folded into Contentsquare's branding signals they're chasing the mid-market to enterprise upsell path rather than staying the scrappy indie tool it once was.
Plans: Free $0/mo · Growth $49/mo · Pro Contact Sales · Enterprise Contact Sales
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CallRail
Call tracking and marketing attribution platform with AI conversation intelligence.
CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote.
Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo
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Smartlook
Qualitative analytics and session replay.
Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Plans: Free plan $0/mo · Pro plan $55/mo · Enterprise plan Contact Sales
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Supermetrics
Marketing data pipelines to any destination.
At $55-$222/mo (before add-ons), Supermetrics sits mid-to-premium in the marketing data connector space — pricier than scrappy alternatives like Coupler.io or Windsor.ai, but positioned as the trusted, enterprise-grade name agencies default to. They're not fighting on price; they're betting on brand trust and reliability to win teams who don't want to risk a cheaper tool breaking their reporting stack.
Plans: Starter $55/mo · Growth $222/mo · Enterprise Contact Sales
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Databox
KPI dashboards for growing businesses.
Databox sits mid-market — pricier than bare-bones dashboard tools but nowhere near BI heavyweights like Domo or Looker. They're clearly chasing small marketing and agency teams who want plug-and-play reporting without hiring an analyst to build it.
Plans: Free $0/mo · Analyst $71/mo · Team $199/mo · Custom Contact Sales
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Geckoboard
Live TV dashboards for teams.
At $79-$319/mo, Geckoboard sits mid-market — pricier than bare-bones chart tools but cheaper than full BI platforms like Domo or Looker. They're chasing ops and customer-facing teams (support, sales, agencies) who want plug-and-play dashboards without hiring an analyst to build them.
Plans: Essentials $79/mo · Performance $319/mo · Enterprise Contact Sales
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Usermaven
Simple product and web analytics.
At $84/mo entry, Usermaven undercuts Mixpanel and Amplitude's mid-tier pricing while still competing on real product analytics capability, positioning itself as the value pick for teams who find enterprise analytics tools overkill or overpriced. They're chasing teams that want serious tracking without the enterprise sales cycle.
Plans: Growth $84/mo · Scale $199/mo · Enterprise Contact Sales
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Klipfolio
Dashboards and metric tracking.
At $140-$690/mo, Klipfolio sits mid-to-premium compared to lightweight dashboard tools like Databox or Grow.com, but it undercuts enterprise BI platforms like Domo or Looker. They're clearly chasing mid-market teams who've outgrown spreadsheets but don't want enterprise BI complexity or cost.
Plans: Base $140/mo · Grow $220/mo · Team $350/mo · Team+ $690/mo
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Statsig
Product experimentation and analytics.
Statsig undercuts LaunchDarkly and Optimizel on entry price while packing in analytics and experimentation that those tools charge extra for — it's positioning as the value play for teams that want flags plus experimentation plus analytics in one bill instead of three. They're chasing engineering-led teams who'd rather pay for usage than negotiate per-seat contracts.
Plans: Developer $0/mo · Pro $150/mo · Enterprise Contact Sales
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Alteryx
Self-service data analytics platform with per-user editions from $250/user/month.
At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives.
Plans: Starter Edition $250/mo per seat · Professional Edition Contact Sales
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Funnel
Marketing data hub for teams.
At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.
Plans: Starter $300/mo · Business $600/mo · Enterprise Contact Sales
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Qlik
Data integration and analytics platform.
This isn't a budget BI tool — Qlik sits mid-to-premium against players like Tableau and Power BI, especially once you factor in the near-guaranteed add-on costs for extra capacity. They're going after mid-market and enterprise teams who need real analytical horsepower, not startups looking for a cheap dashboarding tool.
Plans: Starter $300/mo · Standard $825/mo · Premium $2750/mo · Enterprise Contact Sales
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Convert
Privacy-friendly A/B testing.
Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests.
Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales
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Holistics
Self-service BI as code.
Plans: Entry $960/mo · Standard $1200/mo · Security Compliance Suite $2400/mo
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Amplitude
Digital analytics platform.
There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.
Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales
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AppsFlyer
Mobile attribution and analytics.
AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition.
Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales
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FullStory
Digital experience intelligence.
Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing.
Plans: Business Contact Sales · Advanced Contact Sales · Enterprise Contact Sales
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GoodData
Embedded analytics infrastructure.
With zero public pricing and no free trial, GoodData positions itself as an enterprise-grade, sales-led platform rather than a self-serve tool competing on price. They're chasing mid-market to large companies embedding analytics into their own products, not startups comparison-shopping against Metabase or Looker Studio.
Plans: Professional Contact Sales · Enterprise Contact Sales
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Heap
Automatic event-based product analytics.
Heap sits in the premium, enterprise-leaning tier of product analytics — closer to Amplitude and Mixpanel's higher plans than to lightweight tools like PostHog or Plausible. Hiding all non-free pricing behind sales calls signals they're chasing mid-market and enterprise buyers who expect negotiated deals, not self-serve shoppers comparing sticker prices.
Plans: Free $0/mo · Growth Contact Sales · Pro Contact Sales · Premier Contact Sales
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June
Product analytics for SaaS teams.
Hiding price entirely usually signals a push toward larger accounts or a product still figuring out its market fit — you can't tell if June is cheap or premium because they're not playing that card publicly. This opacity makes it hard to slot them against competitors who lead with transparent pricing.
Plans: All-in-one Contact Sales
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Mixpanel
Event-based product analytics.
Mixpanel sits mid-to-premium in the product analytics space — pricier than bare-bones tools like PostHog's self-hosted option at high volume, but cheaper to start than Amplitude once you factor in the generous free tier. They're chasing product teams who've outgrown GA4 but aren't ready for Amplitude's enterprise price tag.
Plans: Free $0/mo · Growth $0/mo · Enterprise Contact Sales
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Pendo
Product experience platform.
Pendo plays premium in the product analytics/digital adoption space — full custom pricing with zero transparency signals they're chasing mid-market-to-enterprise deals where sales-assisted, negotiated contracts are the norm, not self-serve buyers comparing sticker prices. They're competing with Amplitude, Mixpanel, and Gainsight for budget that already assumes a five- or six-figure annual spend.
Plans: Novus $0/mo · Base Contact Sales · Core Contact Sales · Ultimate Contact Sales
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PostHog
Open-source product analytics platform.
PostHog undercuts the Amplitude/Mixpanel/Segment crowd by bundling analytics, session replay, feature flags, and experimentation into one usage-based bill instead of forcing you to buy separate tools at separate seat-based prices. It's aimed at engineering-led teams who'd rather pay for what they consume than negotiate a per-seat contract for each product category.
Plans: Free $0/mo · Pay-as-you-go Contact Sales
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Segment
Customer data platform.
Hiding pricing entirely (even estimates) signals a premium, enterprise-first play aimed at mid-market and up — they're not competing with self-serve tools like RudderStack on price transparency, they're competing on trust and sales-assisted onboarding.
Plans: Customer Data Pipeline Contact Sales · Customer Data Platform Contact Sales
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Sprig
In-product surveys and AI insights.
Sprig is positioning as a premium player in the continuous product discovery space, competing with tools like Pendo, Hotjar, and UserTesting — but with a tighter focus on in-context micro-surveys and AI-powered analysis. Hiding Starter pricing signals they're not trying to win on cost; they're selling on research quality and product integration depth, likely targeting mid-market and above.
Plans: Free $0/mo · Starter Contact Sales · Enterprise Contact Sales
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Triple Whale
E-commerce analytics and attribution platform for online brands.
Hiding every price behind a GMV-based quote signals a premium, mid-market-to-enterprise play rather than a self-serve tool competing on sticker price — they're chasing brands with real revenue scale, not scrappy startups comparing dashboards on a pricing page. That positions them against tools like Northbeam or Rockerbox rather than cheap, flat-fee analytics widgets.
Plans: Free $0/mo · Foundation Contact Sales · Automate Contact Sales · Enterprise Contact Sales
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VWO
A/B testing and conversion optimization.
Sitting itself as a mid-to-premium player against tools like Optimizely and AB Tasty, VWO uses all-custom pricing to avoid getting undercut in head-to-head comparisons. Hiding the numbers is a classic move to keep prospects talking to sales instead of bouncing to a cheaper competitor's pricing page.
Plans: Enterprise Contact Sales · Pro Contact Sales · Growth Contact Sales
Analytics Software Pricing FAQ
- How much does analytics software cost?
- Entry prices run from $6/mo (Pirsch) to $960/mo (Holistics), with a median entry price of $44/mo across the 30 priced products we track.
- What is the cheapest analytics software?
- Pirsch has the lowest entry price of the analytics software we track, at $6/mo. Plausible ($9/mo) and Power BI ($14/mo) are next. Power BI and Simple Analytics are free to start on.
- Is there free analytics software?
- Yes — Power BI, Simple Analytics, Umami and 19 more offer a free plan.
- How is analytics software usually priced?
- 14 of the 43 analytics tools we track use usage based pricing, against 11 on hybrid and 9 on custom.