Analytics Software Pricing (2026)
What 43 analytics tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 17, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Analytics pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Pirsch | $6/mo | 3 | No | Yes |
| Plausible | $9/mo | 4 | No | Yes |
| Power BI | $14/mo | 4 | Yes | Yes |
| AgencyAnalytics | $20/mo | 2 | No | Yes |
| Simple Analytics | $20/mo | 3 | Yes | Yes |
| Umami | $20/mo | 4 | Yes | Yes |
| Matomo | $22/mo | 7 | Yes | Yes |
| Zoho Analytics | $24/mo | 4 | Yes | Yes |
| Mouseflow | $25/mo | 5 | Yes | Yes |
| ThoughtSpot | $25/mo | 5 | Yes | Yes |
| Crazy Egg | $29/mo | 3 | Yes | Yes |
| Hex | $36/mo | 4 | Yes | Yes |
| Piwik PRO | $36/mo | 2 | No | Yes |
| GrowthBook | $40/mo | 3 | Yes | No |
| Fathom Analytics | $45/mo | 1 | No | Yes |
| Baremetrics | $49/mo | 3 | No | Yes |
| Hotjar | $49/mo | 4 | Yes | No |
| CallRail | $50/mo | 4 | No | Yes |
| Smartlook | $55/mo | 3 | Yes | Yes |
| Supermetrics | $55/mo | 3 | No | Yes |
| Databox | $64/mo | 5 | Yes | Yes |
| Geckoboard | $79/mo | 3 | No | Yes |
| Usermaven | $84/mo | 3 | No | Yes |
| Klipfolio | $120/mo | 4 | No | Yes |
| Statsig | $150/mo | 3 | Yes | No |
| Alteryx | $250/mo | 3 | No | Yes |
| Funnel | $300/mo | 3 | No | No |
| Qlik | $300/mo | 4 | No | Yes |
| Convert | $399/mo | 3 | No | Yes |
| Triple Whale | $549/mo | 4 | Yes | No |
| Holistics | $960/mo | 3 | No | Yes |
| Amplitude | Custom | 4 | Yes | No |
| AppsFlyer | Custom | 3 | Yes | Yes |
| FullStory | Custom | 3 | Yes | No |
| GoodData | Custom | 2 | No | No |
| Heap | Custom | 4 | Yes | Yes |
| June | Custom | 1 | No | Yes |
| Mixpanel | Custom | 3 | Yes | No |
| Pendo | Custom | 4 | Yes | Yes |
| PostHog | Custom | 2 | Yes | No |
| Segment | Custom | 2 | No | No |
| Sprig | Custom | 3 | Yes | No |
| VWO | Custom | 3 | Yes | No |
Every analytics tool we track, cheapest first
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Pirsch
Cookie-free web analytics.
At $6-12/mo for 10k views, Pirsch undercuts privacy-first rivals like Fathom or Plausible on entry price, positioning itself as the budget-conscious alternative for teams that want GDPR-friendly analytics without enterprise sticker shock. It's clearly hunting indie hackers and small businesses who'd never sign an enterprise analytics contract but still care about ditching Google Analytics.
Plans: Standard $6/mo · Plus $12/mo · Enterprise Contact Sales
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Plausible
Privacy-friendly web analytics.
This is the budget-friendly, privacy-first alternative to GA4 alternatives like Fathom or Simple Analytics — priced to undercut Mixpanel/Amplitude-style analytics tools that charge per-seat or per-event at enterprise rates. They're chasing indie devs, small SaaS teams, and anyone who wants clean analytics without a cookie banner or a five-figure invoice.
Plans: Starter $9/mo · Growth $14/mo · Business $19/mo · Enterprise Contact Sales
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Power BI
Microsoft's business intelligence suite.
At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point.
Plans: Free account $0/mo per seat · Power BI Pro $14/mo per seat · Power BI Premium Per User $24/mo per seat · Power BI Embedded Contact Sales
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AgencyAnalytics
Client reporting for marketing agencies.
At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Plans: Everything your agency needs $20/mo · Enterprise Contact Sales
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Simple Analytics
Privacy-first Google Analytics alternative.
They're mid-market on price but lead with privacy as the wedge — competing against Google Analytics (free but data-hungry) and pricier privacy players like Fathom or Plausible. The pitch is less 'cheapest option' and more 'fair, transparent pricing for people who refuse to send data to Google.'
Plans: Free for hobby sites $0/mo · Simple, privacy-friendly analytics $20/mo · Enterprise Contact Sales
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Umami
Privacy-first web analytics.
Umami is gunning for the privacy-first, lightweight analytics crowd — think teams fleeing Google Analytics post-GDPR headaches. At $20 for Pro, they're undercutting Fathom and Plausible, which both sit around $14–$19/mo but with stricter pageview caps, making Umami competitive on both price and flexibility.
Plans: Hobby $0/mo · Pro $20/mo · Business $200/mo · Enterprise Contact Sales
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Matomo
Open-source web analytics.
Plans: Community $0/mo · Business $22/mo · Team $275/mo · Business $1450/mo · Enterprise $3400/mo · Enterprise Contact Sales · VIP Contact Sales
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Zoho Analytics
Self-service BI from Zoho.
Zoho sits firmly in the budget-to-mid-market band — well below Tableau or Looker, and competitive with Power BI embedded scenarios. They're going after cost-conscious SMBs and Zoho ecosystem users who want analytics without a six-figure contract.
Plans: BASIC $24/mo per seat · STANDARD $48/mo per seat · PREMIUM $115/mo per seat · ENTERPRISE $455/mo per seat
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Mouseflow
Session replay and friction detection.
Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices.
Plans: Free $0/mo · Essential $25/mo · Advanced $109/mo · Premium $319/mo · Enterprise Contact Sales
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ThoughtSpot
Search-driven analytics.
At $25-$50/seat, ThoughtSpot is priced below Tableau and Looker but above self-serve BI tools like Metabase — positioning them as the 'AI-native BI for serious teams who don't want to pay Salesforce prices.' They're clearly targeting mid-market analytics buyers who've been burned by complexity and cost at the top end.
Plans: Developer $0/mo · Essentials $25/mo · Pro $50/mo · Enterprise Contact Sales · Enterprise Contact Sales
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Crazy Egg
Heatmaps and website optimization.
Crazy Egg sits in the budget-to-mid tier of the heatmap/session recording space, undercutting Hotjar and FullStory on entry price while staying accessible to SMBs. They're clearly going after cost-conscious teams who want visual analytics without paying enterprise rates — not trying to compete with Contentsquare on sophistication.
Plans: Analytics $29/mo · Growth $99/mo · Enterprise Contact Sales
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Hex
Collaborative data notebooks and apps.
Hex sits in the mid-market of collaborative notebook and data app tools, competing with Mode, Deepnote, and Databricks Notebooks. At $75/seat for Team, they're not the cheapest option but they're undercutting the enterprise-first players — positioning themselves as the serious-but-accessible choice for modern data teams that have outgrown Jupyter but aren't ready for a six-figure platform contract.
Plans: Community $0/mo per seat · Professional $36/mo per seat · Team $75/mo per seat · Enterprise Contact Sales
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Piwik PRO
Privacy-compliant analytics suite.
At $36/mo entry, they're positioned well below enterprise analytics suites but priced above free tools like GA4, betting that privacy-first positioning justifies the premium over 'free.' The $366/mo Enterprise floor targets regulated industries (finance, healthcare, gov) willing to pay for GDPR/data residency guarantees that Google Analytics simply won't offer.
Plans: Business $36/mo · Enterprise $366/mo
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GrowthBook
Open-source feature flags and experiments.
GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.
Plans: Starter $0/mo per seat · Pro $40/mo per seat · Enterprise Contact Sales
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Fathom Analytics
Simple, privacy-first website analytics.
At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Plans: Up to 500,000 pageviews $45/mo
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Baremetrics
SaaS subscription analytics.
Baremetrics sits mid-to-premium in the subscription analytics space — pricier than bare-bones dashboard tools but cheaper than enterprise financial planning suites, and the ARR-based model signals they're chasing funded SaaS companies who'll happily pay more as they scale rather than bootstrapped indie founders. The 'Build your own plan' and sales-assisted Financial Planning Services option also shows they're fishing for larger accounts willing to negotiate.
Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo
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Hotjar
Behavior analytics and user feedback.
Hotjar sits in the affordable-to-mid range compared to full-blown experience platforms like Qualtrics or Medallia, but it's pricier and more fragmented than bare-bones heatmap tools. They're clearly chasing product and growth teams who want an all-in-one qualitative insights stack without paying enterprise-CX prices.
Plans: Free $0/mo · Growth $49/mo · Pro Contact Sales · Enterprise Contact Sales
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CallRail
Call tracking and marketing attribution platform with AI conversation intelligence.
CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote.
Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo
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Smartlook
Qualitative analytics and session replay.
Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Plans: Free plan $0/mo · Pro plan $55/mo · Enterprise plan Contact Sales
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Supermetrics
Marketing data pipelines to any destination.
Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement.
Plans: Starter $55/mo · Growth $222/mo · Enterprise Contact Sales
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Databox
KPI dashboards for growing businesses.
Databox sits in the mid-market of the BI/dashboard space — more accessible than Tableau or Looker, but priced above lightweight tools like Whatagraph or Klipfolio's entry tiers. They're going after marketing and ops teams who want pre-built integrations and speed-to-insight without a data engineering team.
Plans: Free $0/mo · Analyst $64/mo · Pro $159/mo · Growth $399/mo · Custom Contact Sales
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Geckoboard
Live TV dashboards for teams.
Geckoboard sits in the mid-market of the dashboard/KPI display category — more polished and purpose-built than DIY tools like Grafana, but cheaper than full BI platforms like Tableau or Looker. They're going after teams who want something that looks good on a wall TV without needing a data engineer to maintain it.
Plans: Essentials $79/mo · Performance $319/mo · Enterprise Contact Sales
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Usermaven
Simple product and web analytics.
They're undercutting Mixpanel and Amplitude at the entry level while pitching privacy-friendly features (cookie-less, ad-blocker bypass) as a differentiator — squarely aimed at teams burned by GDPR headaches or frustrated with GA4. Mid-market positioning, not a race-to-the-bottom cheap tool.
Plans: Growth $84/mo · Scale $199/mo · Enterprise Contact Sales
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Klipfolio
Dashboards and metric tracking.
Klipfolio sits in the mid-market of BI/dashboard tools — more expensive than entry-level tools like Databox but cheaper than Tableau or Looker. They're targeting ops-savvy SMBs and agencies that want polished dashboards without the complexity or cost of a full BI platform.
Plans: Base $120/mo · Grow $190/mo · Team $310/mo · Team+ $600/mo
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Statsig
Product experimentation and analytics.
At $150/mo entry for Pro, Statsig is undercutting heavier experimentation platforms like Optimizely or LaunchDarkly, positioning itself as the scrappy-but-serious option for engineering-led teams. They're clearly going after mid-market product and growth teams who want Amplitude-level rigor without the enterprise price tag.
Plans: Developer $0/mo · Pro $150/mo · Enterprise Contact Sales
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Alteryx
Self-service data analytics platform with per-user editions from $250/user/month.
At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page.
Plans: Starter Edition $250/mo · Professional Edition Contact Sales · Enterprise Edition Contact Sales
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Funnel
Marketing data hub for teams.
Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.
Plans: Starter $300/mo · Business $600/mo · Enterprise Contact Sales
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Qlik
Data integration and analytics platform.
Qlik sits in the mid-to-premium range for BI tools — not as accessible as Power BI's entry points, but not as aggressively enterprise-only as MicroStrategy. They're clearly targeting mid-market and up, competing with Tableau and Looker for teams that want governed, scalable analytics without going full custom from day one.
Plans: Starter $300/mo · Standard $825/mo · Premium $2750/mo · Enterprise Contact Sales
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Convert
Privacy-friendly A/B testing.
Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile).
Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales
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Triple Whale
E-commerce analytics and attribution platform for online brands.
At $549-$1349/mo before you even hit Enterprise, this sits toward the premium end of the e-commerce analytics space, well above lightweight dashboard tools but positioned as more actionable than raw BI platforms. They're chasing scaling DTC brands with real GMV who've outgrown spreadsheets and Shopify's native reporting, not bootstrapped shops counting every dollar.
Plans: Free $0/mo · Foundation $549/mo · Automate $1349/mo · Enterprise Contact Sales
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Holistics
Self-service BI as code.
At $800-$2,000/mo (annual), Holistics sits in the mid-market BI range — more expensive than self-serve tools like Metabase or Redash, but undercutting Looker and Tableau at the enterprise end. They're targeting data-savvy teams at growth-stage companies who want SQL-first flexibility without paying Looker prices.
Plans: Entry $960/mo · Standard $1200/mo · Security Compliance Suite $2400/mo
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Amplitude
Digital analytics platform.
Amplitude plays in the premium tier of product analytics, sitting above Mixpanel's cheaper self-serve options and well above open-source alternatives like PostHog. They're gunning for mid-market and enterprise product teams who need serious behavioral analytics depth, not startups counting pennies — though the startup discount is a clear bid to hook high-growth companies early before they scale into big contracts.
Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales
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AppsFlyer
Mobile attribution and analytics.
AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales
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FullStory
Digital experience intelligence.
FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups.
Plans: Business Contact Sales · Advanced Contact Sales · Enterprise Contact Sales
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GoodData
Embedded analytics infrastructure.
Full custom pricing with no free tier or trial puts them squarely in the premium, sales-led segment — they're not competing on accessibility or self-serve. They're going after mid-market and enterprise buyers who are already committed to embedded analytics as a strategic investment, competing with the likes of Sisense and Qlik rather than Metabase or Looker Studio.
Plans: Professional Contact Sales · Enterprise Contact Sales
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Heap
Automatic event-based product analytics.
Heap sits mid-to-premium in the product analytics space, priced above self-serve tools like Mixpanel's transparent tiers but competing directly with Amplitude and Pendo for mid-market and enterprise deals. They're clearly chasing teams with budget and complexity, not scrappy startups who want a credit card checkout.
Plans: Free $0/mo · Growth Contact Sales · Pro Contact Sales · Premier Contact Sales
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June
Product analytics for SaaS teams.
Hiding price entirely usually signals a push toward larger accounts or a product still figuring out its market fit — you can't tell if June is cheap or premium because they're not playing that card publicly. This opacity makes it hard to slot them against competitors who lead with transparent pricing.
Plans: All-in-one Contact Sales
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Mixpanel
Event-based product analytics.
They're not the budget option — Amplitude and PostHog both give more room on free tiers or cheaper self-serve pricing at scale — but Mixpanel isn't playing premium-only either. The startup program (free first year) is a clear land-grab move to hook companies before they have budget, betting they'll stick around once event volume and revenue both grow.
Plans: Free $0/mo · Growth $0/mo · Enterprise Contact Sales
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Pendo
Product experience platform.
Pendo plays in the premium tier of the product analytics/experience space, going up against Amplitude, Mixpanel, and Gainsight-adjacent tools, and the all-custom pricing signals they're chasing mid-market and enterprise deals rather than self-serve teams. They're not competing on price transparency — they're betting that bundled discounts and a sales-assisted process win larger contracts where negotiation leverage matters more than a public price list.
Plans: Novus $0/mo · Base Contact Sales · Core Contact Sales · Ultimate Contact Sales
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PostHog
Open-source product analytics platform.
Compared to Amplitude, Mixpanel, or Pendo (which love per-seat or MTU-based enterprise contracts), PostHog looks cheap and dev-friendly at low volume, especially for startups that just need analytics without a sales call. It's clearly courting engineering-led teams who hate opaque enterprise pricing and want to self-serve their way in.
Plans: Free $0/mo · Pay-as-you-go $0/mo
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Segment
Customer data platform.
Zero visible pricing signals a premium, enterprise-first posture — they're not competing on price transparency the way Segment-alternatives like RudderStack or June do. This is a play for mid-market and enterprise buyers who expect a sales cycle and are comparing Segment against Tealium or Adobe, not against cheap self-serve tools.
Plans: Customer Data Pipeline Contact Sales · Customer Data Platform Contact Sales
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Sprig
In-product surveys and AI insights.
Sprig is positioning as a premium player in the continuous product discovery space, competing with tools like Pendo, Hotjar, and UserTesting — but with a tighter focus on in-context micro-surveys and AI-powered analysis. Hiding Starter pricing signals they're not trying to win on cost; they're selling on research quality and product integration depth, likely targeting mid-market and above.
Plans: Free $0/mo · Starter Contact Sales · Enterprise Contact Sales
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VWO
A/B testing and conversion optimization.
VWO is playing the mid-market-to-enterprise game, competing directly with Optimizely and AB Tasty rather than trying to undercut Statsig or LaunchDarkly on developer tooling. The breadth of product lines (eight distinct tools) signals they're pitching platform consolidation, not point-solution pricing.
Plans: Enterprise Contact Sales · Pro Contact Sales · Growth Contact Sales
Analytics Software Pricing FAQ
- How much does analytics software cost?
- Entry prices run from $6/mo (Pirsch) to $960/mo (Holistics), with a median entry price of $49/mo across the 31 priced products we track.
- What is the cheapest analytics software?
- Pirsch has the lowest entry price of the analytics software we track, at $6/mo. Plausible ($9/mo) and Power BI ($14/mo) are next. Power BI and Simple Analytics are free to start on.
- Is there free analytics software?
- Yes — Power BI, Simple Analytics, Umami and 21 more offer a free plan.
- How is analytics software usually priced?
- 18 of the 43 analytics tools we track use usage based pricing, against 9 on hybrid and 8 on custom.