Best Matomo Alternatives (2026)

Matomo alternatives at a glance

1. 1

   AgencyAnalytics

   Analytics

   Client reporting for marketing agencies.

   At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.

   Plans: Core $20/mo · Enterprise Contact Sales

   From $20/mo Free trial · Matomo vs AgencyAnalytics → AgencyAnalytics pricing →
2. 2

   Alteryx

   Analytics

   Self-service data analytics platform with per-user editions from $250/user/month.

   At $250/seat/month with no free plan, Alteryx sits firmly in premium territory compared to lighter-weight tools like Power Query or even Tableau Prep — this is priced for enterprises already committed to a serious analytics stack, not casual users comparing options. They're not fighting on price; they're betting that data-heavy enterprise teams will pay up for a mature, all-in-one platform.

   Plans: Starter Edition $250/mo per seat · Professional Edition Contact Sales

   From $250/mo Free trial · Matomo vs Alteryx → Alteryx pricing →
3. 3

   Amplitude

   Analytics

   Digital analytics platform.

   Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.

   Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Matomo vs Amplitude → Amplitude pricing →
4. 4

   AppsFlyer

   Analytics

   Mobile attribution and analytics.

   AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition.

   Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Matomo vs AppsFlyer → AppsFlyer pricing →
5. 5

   Baremetrics

   Analytics

   SaaS subscription analytics.

   Sits mid-to-premium in the subscription analytics space — pricier than scrappy dashboard tools but cheaper than enterprise RevOps platforms. They're courting funded startups and growth-stage SaaS companies who need investor-ready metrics without building a BI stack in-house.

   Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo

   From $49/mo Free trial · Matomo vs Baremetrics → Baremetrics pricing →
6. 6

   CallRail

   Analytics

   Call tracking and marketing attribution platform with AI conversation intelligence.

   CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-intelligence platforms like Invoca. They're chasing marketing teams and agencies who want call attribution without buying an enterprise conversation-analytics suite.

   Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo

   From $50/mo Free trial · Matomo vs CallRail → CallRail pricing →
7. 7

   Convert

   Analytics

   Privacy-friendly A/B testing.

   At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that.

   Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales

   From $399/mo Free trial · Matomo vs Convert → Convert pricing →
8. 8

   Crazy Egg

   Analytics

   Heatmaps and website optimization.

   Plans: Starter $29/mo · Plus $99/mo · Pro $249/mo · Enterprise $599/mo

   From $29/mo Free trial · Matomo vs Crazy Egg → Crazy Egg pricing →
9. 9

   Databox

   Analytics

   KPI dashboards for growing businesses.

   Databox sits mid-market — pricier than bare-bones dashboard tools but cheaper than enterprise BI platforms like Domo or Looker. They're clearly chasing marketing agencies and SMBs who want plug-and-play reporting without hiring a data analyst or paying enterprise BI prices.

   Plans: Free $0/mo · Analyst $64/mo · Pro $159/mo · Growth $399/mo · Custom Contact Sales

   From $64/mo Free plan Free trial · Matomo vs Databox → Databox pricing →
10. 10

    Fathom Analytics

    Analytics

    Simple, privacy-first website analytics.

    Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone.

    Plans: Fathom Analytics $45/mo

    From $45/mo Free trial · Matomo vs Fathom Analytics → Fathom Analytics pricing →

None of these fit? See every analytics tool we price →

What is the best alternative to Matomo?

AgencyAnalytics is the closest Matomo alternative we track for analytics. Paid plans start at $20/mo. Alteryx and Amplitude are also worth a look.

Are there free alternatives to Matomo?

Yes — Amplitude, AppsFlyer, Databox offer a free plan, so you can switch without paying up front.

How much do Matomo alternatives cost?

Entry prices range from $20/mo (AgencyAnalytics) to $399/mo (Convert). Each product page has the full verified tier breakdown.

Is there a cheaper alternative to Matomo?

Yes — Matomo starts at $26/mo, while AgencyAnalytics ($20/mo) starts lower.