AppsFlyer Pricing (2026)

Everything hinges on conversions — installs, purchases, whatever counts as a measurable user action — rather than seats or flat SaaS fees. Both paid tiers ride on that same usage-based meter, with $0.07 per conversion kicking in once you burn through your annual Welcome Package allotment.

3 plans hybrid Free plan Best AppsFlyer alternatives → AppsFlyer's competitors →
Zero
$0/mo
Growth
Contact Sales
Enterprise Popular
Contact Sales
Verified Sep 19, 2026 Official pricing page

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Screenshot of AppsFlyer's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Zero

$0/mo
  • Land your first installs
  • Create smooth discovery to install experiences

Growth

Contact Sales
  • Kickstart app growth
  • Measure paid campaigns with basic mobile attribution
  • Boost engagement with seamless journeys

Enterprise

Popular
Contact Sales
  • Increase revenue with cross-channel attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Does AppsFlyer have a free plan?

Yes: the Zero plan is free forever, not a time-limited trial.

What the free plan includes

  • Land your first installs
  • Create smooth discovery to install experiences

AI Pricing Analysis

Pricing Model

Everything hinges on conversions — installs, purchases, whatever counts as a measurable user action — rather than seats or flat SaaS fees. Both paid tiers ride on that same usage-based meter, with $0.07 per conversion kicking in once you burn through your annual Welcome Package allotment.

Tier Strategy

Zero is the entry point for apps with no monetization yet — think pre-revenue or organic-only apps just testing attribution. The moment an app starts running paid campaigns or generating transactions, Zero's restrictions force a jump to Growth, and from there Enterprise picks up when volume or complexity outgrows the 12K conversion cushion and self-serve support.

Competitive Positioning

AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition.

Growth Lever

The paywall is really a usage ceiling — burn through your 12K free conversions and every additional one costs money, so scaling install volume or ad spend directly scales your bill. Premium add-ons (only teased for 30 days on lower tiers) and deeper analytics also dangle as reasons to push into Enterprise territory.

Want the strategist's read on the live page? Read the AI teardown of AppsFlyer's pricing page →

AppsFlyer Pricing FAQ

How much does AppsFlyer cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Zero" plan is free forever, not just a trial. You get land your first installs, create smooth discovery to install experiences. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Everything hinges on conversions — installs, purchases, whatever counts as a measurable user action — rather than seats or flat SaaS fees. Both paid tiers ride on that same usage-based meter, with $0.07 per conversion kicking in once you burn through your annual Welcome Package allotment.
Which plan makes sense for me?
Zero is the entry point for apps with no monetization yet — think pre-revenue or organic-only apps just testing attribution. The moment an app starts running paid campaigns or generating transactions, Zero's restrictions force a jump to Growth, and from there Enterprise picks up when volume or complexity outgrows the 12K conversion cushion and self-serve support.

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