Convert Pricing (2026)

Convert charges based on Monthly Tested Users (MTUs) — basically how many visitors actually hit an active A/B test — not seats or feature access. The $399/$599 tiers you see are just the 100K MTU checkpoint; slide past that and the bill scales up regardless of plan name.

From $399/mo 3 plans usage-based Free trial Best Convert alternatives → Convert's competitors →
Growth Popular
$399/mo
Pro
$599/mo
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page
Screenshot of Convert's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Stop checking your competitors manually.

Outmano watches your competitors' pricing, features, roadmaps and reviews. Every Monday, you get one brief on what changed.

Try Outmano free »

14-day free trial

Growth

Popular
$399/mo $299/mo annual
  • FREE VWO Migration
  • A/B Testing, Split URL/Redirect Testing
  • Deploys
  • Advanced Targeting & Goals (incl. Behavioral Targeting)
  • Convert Signals® & Heatmaps
  • QA Wizard
  • SRM Check
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Shopify Price Testing

Pro

$599/mo $420/mo annual
  • FREE VWO Migration
  • Multivariate Testing
  • Multi-Page Testing
  • Full Stack & Feature Flags
  • Multi-Arm Bandit (Auto-Allocate)
  • Sequential Testing
  • Change History
  • Single Sign-On (SSO)
  • Guided Onboarding
  • Phone Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Enterprise

Contact Sales
  • FREE VWO Migration
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Does Convert have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 15 days, with no credit card required, and paid plans start at $399/mo.

Want free? Amplitude, AppsFlyer, and Crazy Egg have free plans: see all Convert alternatives →

AI Pricing Analysis

Pricing Model

Convert charges based on Monthly Tested Users (MTUs) — basically how many visitors actually hit an active A/B test — not seats or feature access. The $399/$599 tiers you see are just the 100K MTU checkpoint; slide past that and the bill scales up regardless of plan name.

Tier Strategy

Growth is built for teams running steady, moderate-traffic testing programs, while Pro adds the muscle (likely more concurrent tests, integrations, or support SLAs) for teams that are testing constantly across multiple properties. The real upgrade trigger isn't features though — it's traffic volume; once your tested user count creeps past the slider threshold, you're paying more whether you wanted the upsell or not.

Competitive Positioning

Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests.

Growth Lever

Usage is the lever here — MTUs, not seats or feature gates, so growth revenue comes automatically as a customer's traffic or testing footprint expands. The annual discounts (25-30% off) are clearly designed to lock in commitment before that usage-based scaling starts stinging month to month.

Want the strategist's read on the live page? Read the AI teardown of Convert's pricing page →

Convert Pricing FAQ

How much does Convert cost?
Paid plans start at $399/mo, going up to $599/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
How does the pricing work?
Convert charges based on Monthly Tested Users (MTUs) — basically how many visitors actually hit an active A/B test — not seats or feature access. The $399/$599 tiers you see are just the 100K MTU checkpoint; slide past that and the bill scales up regardless of plan name.
Is there a discount for annual billing?
Yes — you save up to 30% if you pay annually instead of month-to-month. They also mention: "Up to 30% OFF with annual billing."
Which plan makes sense for me?
Growth is built for teams running steady, moderate-traffic testing programs, while Pro adds the muscle (likely more concurrent tests, integrations, or support SLAs) for teams that are testing constantly across multiple properties. The real upgrade trigger isn't features though — it's traffic volume; once your tested user count creeps past the slider threshold, you're paying more whether you wanted the upsell or not.

More Analytics pricing

All Analytics pricing →

Comparing Convert to something specific? Try Convert vs AgencyAnalytics, Convert vs Alteryx, or Convert vs Amplitude. Or see the best Convert alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial