Convert Pricing (2026)

You're paying based on Monthly Tracked Users (MTU), so cost scales with your site traffic, not seats or feature access. Blow past your MTU allotment and overage charges kick in automatically, which makes budgeting a bit of a moving target.

From $399/mo 3 plans usage-based Free trial Best Convert alternatives → Convert's competitors →
Growth Popular
$399/mo
Pro
$599/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Convert's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Growth

Popular
$399/mo $299/mo annual
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA Wizard
  • Collaborators
  • Email and In-App Live Chat Support

Pro

$599/mo $420/mo annual
  • Multivariate Testing, Multi-Page Testing
  • Guided Onboarding
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Phone Support
  • Single Sign-On (SSO)

Enterprise

Contact Sales
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)

Does Convert have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 15 days, with no credit card required, and paid plans start at $399/mo.

Want free? Amplitude, AppsFlyer, and Databox have free plans: see all Convert alternatives →

AI Pricing Analysis

Pricing Model

You're paying based on Monthly Tracked Users (MTU), so cost scales with your site traffic, not seats or feature access. Blow past your MTU allotment and overage charges kick in automatically, which makes budgeting a bit of a moving target.

Tier Strategy

Growth at $399/mo fits mid-size teams running standard A/B testing programs, while Pro at $599/mo is for orgs that need more testing volume or advanced capabilities layered on top. The Enterprise tier with custom pricing is the natural landing spot once MTU volume or governance/security needs outgrow what a self-serve plan can handle.

Competitive Positioning

At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that.

Growth Lever

MTU volume is the core expansion trigger — as traffic grows, teams either eat overage fees or get pushed into the next tier or a custom Enterprise deal. The 30% annual discount also nudges monthly customers toward locking in longer commitments once they've proven out the tool.

Want the strategist's read on the live page? Read the AI teardown of Convert's pricing page →

Convert Pricing FAQ

How much does Convert cost?
Paid plans start at $399/mo, going up to $599/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
How does the pricing work?
You're paying based on Monthly Tracked Users (MTU), so cost scales with your site traffic, not seats or feature access. Blow past your MTU allotment and overage charges kick in automatically, which makes budgeting a bit of a moving target.
Is there a discount for annual billing?
Yes — you save up to 30% if you pay annually instead of month-to-month. They also mention: "Up to 30% OFF with annual billing."
Which plan makes sense for me?
Growth at $399/mo fits mid-size teams running standard A/B testing programs, while Pro at $599/mo is for orgs that need more testing volume or advanced capabilities layered on top. The Enterprise tier with custom pricing is the natural landing spot once MTU volume or governance/security needs outgrow what a self-serve plan can handle.

More Analytics pricing

All Analytics pricing →

Comparing Convert to something specific? Try Convert vs AgencyAnalytics, Convert vs Alteryx, or Convert vs Amplitude. Or see the best Convert alternatives, ranked.

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