Amplitude Pricing (2026)
You're paying per tracked event, not per seat — Plus scales with your data volume on a visible sliding scale, while Growth and Enterprise obscure the numbers behind a sales conversation. That event-based metric means the bill grows as your product usage grows, regardless of how many analysts are logged in.
- Free
- $0/mo
- Plus Popular
- $0/mo
- Growth
- Contact Sales
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Does Amplitude have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
AI Pricing Analysis
Pricing Model
You're paying per tracked event, not per seat — Plus scales with your data volume on a visible sliding scale, while Growth and Enterprise obscure the numbers behind a sales conversation. That event-based metric means the bill grows as your product usage grows, regardless of how many analysts are logged in.
Tier Strategy
Free and Plus are self-serve plays for small teams or solo builders just wiring up basic analytics; Growth is where companies with real traffic and cross-functional stakeholders land once they need deeper segmentation, governance, or higher event ceilings. The jump to Growth usually gets triggered by hitting event caps or needing features Plus locks away, and Enterprise kicks in when procurement, security review, or dedicated support become non-negotiable.
Competitive Positioning
Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.
Growth Lever
Event volume is the core lever — the more actions you track, the more you pay, so growth in usage directly taxes the bill. Beyond volume, advanced governance, deeper integrations, and enterprise-grade support sit behind the custom tiers, pushing teams to negotiate a contract once they outgrow self-serve limits.
Want the strategist's read on the live page? Read the AI teardown of Amplitude's pricing page →
Amplitude Pricing FAQ
- How much does Amplitude cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get ai agents and mcp, product analytics, agent analytics — plus 5 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- You're paying per tracked event, not per seat — Plus scales with your data volume on a visible sliding scale, while Growth and Enterprise obscure the numbers behind a sales conversation. That event-based metric means the bill grows as your product usage grows, regardless of how many analysts are logged in.
- Which plan makes sense for me?
- Free and Plus are self-serve plays for small teams or solo builders just wiring up basic analytics; Growth is where companies with real traffic and cross-functional stakeholders land once they need deeper segmentation, governance, or higher event ceilings. The jump to Growth usually gets triggered by hitting event caps or needing features Plus locks away, and Enterprise kicks in when procurement, security review, or dedicated support become non-negotiable.
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Comparing Amplitude to something specific? Try Amplitude vs Mixpanel, Amplitude vs PostHog, or Amplitude vs Heap. Or see the best Amplitude alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.