Amplitude Pricing (2026)
Amplitude charges by event volume, not seats — you're paying for how much product data you pump into the system, not how many people log in. That's a fundamentally different bet than Mixpanel or Heap's seat-inclusive models, and it means a small team with a high-traffic app can end up paying more than a huge team with a low-traffic one.
- Free
- $0/mo
- Plus Popular
- $0/mo
- Growth
- Contact Sales
- Enterprise
- Contact Sales
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Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Does Amplitude have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
AI Pricing Analysis
Pricing Model
Amplitude charges by event volume, not seats — you're paying for how much product data you pump into the system, not how many people log in. That's a fundamentally different bet than Mixpanel or Heap's seat-inclusive models, and it means a small team with a high-traffic app can end up paying more than a huge team with a low-traffic one.
Tier Strategy
Free and Plus are self-serve options for early-stage teams testing the waters, with Plus mainly unlocking higher event caps and a few more features rather than a fundamentally different product. Growth and Enterprise are where the real analytics muscle lives — teams get pushed there once event volume outgrows Plus's ceiling or they need governance, SSO, and dedicated support that only a sales conversation unlocks.
Competitive Positioning
There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.
Growth Lever
Event volume is the core lever — as your app scales and usage climbs, you're forced up the ladder whether or not your team size changes. The startup incentive (free year of Growth for small, low-funding companies) is a clever wedge to get high-growth companies hooked early, before they age out of the eligibility window and start paying full freight.
Want the strategist's read on the live page? Read the AI teardown of Amplitude's pricing page →
Amplitude Pricing FAQ
- How much does Amplitude cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get ai agents and mcp, product analytics, agent analytics — plus 4 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Amplitude charges by event volume, not seats — you're paying for how much product data you pump into the system, not how many people log in. That's a fundamentally different bet than Mixpanel or Heap's seat-inclusive models, and it means a small team with a high-traffic app can end up paying more than a huge team with a low-traffic one.
- Which plan makes sense for me?
- Free and Plus are self-serve options for early-stage teams testing the waters, with Plus mainly unlocking higher event caps and a few more features rather than a fundamentally different product. Growth and Enterprise are where the real analytics muscle lives — teams get pushed there once event volume outgrows Plus's ceiling or they need governance, SSO, and dedicated support that only a sales conversation unlocks.
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Comparing Amplitude to something specific? Try Amplitude vs Mixpanel, Amplitude vs PostHog, or Amplitude vs Heap. Or see the best Amplitude alternatives, ranked.
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