Heap Pricing (2026)
Heap runs on a hybrid model anchored to session volume — you're essentially paying for how much user behavior data you're capturing and analyzing, not per seat. The catch is that Growth, Pro, and Premier all hide the actual numbers behind 'contact sales,' so you're negotiating rather than self-serve buying past the free tier.
- Free
- $0/mo
- Growth
- Contact Sales
- Pro
- Contact Sales
- Premier
- Contact Sales
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Free
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
Growth
- Sense Contentsquare’s AI: AI Powered Assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
Pro
- Sense Contentsquare’s AI: AI Powered Assistant
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay as add-on
- Standard support
Premier
- Sense Contentsquare’s AI: AI Powered Assistant
- Data warehouse integration
- Behavioral targeting
- Session Replay as add-on
- Unlimited projects
- Advanced user permissions
- Dedicated CSM
- Standard support
Does Heap have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. Paid tiers also come with a free trial.
What the free plan includes
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
AI Pricing Analysis
Pricing Model
Heap runs on a hybrid model anchored to session volume — you're essentially paying for how much user behavior data you're capturing and analyzing, not per seat. The catch is that Growth, Pro, and Premier all hide the actual numbers behind 'contact sales,' so you're negotiating rather than self-serve buying past the free tier.
Tier Strategy
Free is built for solo devs or small teams just kicking the tires on product analytics, capped enough that any real production app will blow past it fast. Growth suits teams that need core session replay and journey analysis at modest scale, while Pro and Premier target orgs that need higher session ceilings, deeper integrations (like data warehouse sync or advanced governance), and dedicated support — the upgrade trigger is almost always hitting a session cap or needing enterprise-grade data controls.
Competitive Positioning
Heap sits mid-to-premium in the product analytics space, priced above self-serve tools like Mixpanel's transparent tiers but competing directly with Amplitude and Pendo for mid-market and enterprise deals. They're clearly chasing teams with budget and complexity, not scrappy startups who want a credit card checkout.
Growth Lever
Session volume is the core lever — as your app grows and captures more user activity, you outgrow your session allotment and get pushed to the next tier or a renegotiated contract. Beyond volume, deeper features like advanced integrations, data governance, and premium support are gated in Pro and Premier, nudging larger orgs toward custom deals as their analytics needs mature.
Want the strategist's read on the live page? Read the AI teardown of Heap's pricing page →
Heap Pricing FAQ
- How much does Heap cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get core analytics charts, unlimited enrichment sources, guides integrations — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Heap runs on a hybrid model anchored to session volume — you're essentially paying for how much user behavior data you're capturing and analyzing, not per seat. The catch is that Growth, Pro, and Premier all hide the actual numbers behind 'contact sales,' so you're negotiating rather than self-serve buying past the free tier.
- Which plan makes sense for me?
- Free is built for solo devs or small teams just kicking the tires on product analytics, capped enough that any real production app will blow past it fast. Growth suits teams that need core session replay and journey analysis at modest scale, while Pro and Premier target orgs that need higher session ceilings, deeper integrations (like data warehouse sync or advanced governance), and dedicated support — the upgrade trigger is almost always hitting a session cap or needing enterprise-grade data controls.
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Comparing Heap to something specific? Try Heap vs PostHog, Heap vs Mixpanel, or Heap vs Amplitude. Or see the best Heap alternatives, ranked.
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