Heap vs PostHog Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Heap uses hybrid pricing, while PostHog goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Heap: Heap sits mid-to-premium in the product analytics space, priced above self-serve tools like Mixpanel's transparent tiers but competing directly with Amplitude and Pendo for mid-market and enterprise deals. They're clearly chasing teams with budget and complexity, not scrappy startups who want a credit card checkout. PostHog: Compared to Amplitude, Mixpanel, or Pendo (which love per-seat or MTU-based enterprise contracts), PostHog looks cheap and dev-friendly at low volume, especially for startups that just need analytics without a sales call. It's clearly courting engineering-led teams who hate opaque enterprise pricing and want to self-serve their way in.

Still deciding? See the best Heap alternatives or the best PostHog alternatives, ranked with verified pricing.