PostHog Pricing (2026)
It's straight usage-based across the board — no seat fees at all. You're billed per unit of consumption per product (events, recordings, surveys, etc.), so the actual bill scales with how much data you're pushing through, not how many people log in.
- Free Popular
- $0/mo
- Pay-as-you-go
- $0/mo
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Free
Popular- Generous free monthly tier
- Like, totally free
- Community support
- 1 project
- 1-year data retention
Pay-as-you-go
- Generous free monthly tier
- Usage-based pricing
- Standard support
- 6 projects
- 7-year data retention
Does PostHog have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- Generous free monthly tier
- Like, totally free
- Community support
- 1 project
- 1-year data retention
AI Pricing Analysis
Pricing Model
It's straight usage-based across the board — no seat fees at all. You're billed per unit of consumption per product (events, recordings, surveys, etc.), so the actual bill scales with how much data you're pushing through, not how many people log in.
Tier Strategy
There's really just one on-ramp: generous free monthly allowances per product, then pay-as-you-go kicks in automatically once you cross those thresholds. Teams don't 'upgrade tiers' so much as they just start paying as their event volume or session recordings grow — the jump happens organically, not through a sales-gated tier wall.
Competitive Positioning
Compared to Amplitude, Mixpanel, or Pendo (which love per-seat or MTU-based enterprise contracts), PostHog looks cheap and dev-friendly at low volume, especially for startups that just need analytics without a sales call. It's clearly courting engineering-led teams who hate opaque enterprise pricing and want to self-serve their way in.
Growth Lever
The paywall isn't feature-gating — almost everything's available even on free — so expansion is purely volume-driven: more events tracked, more recordings stored, more feature flag evaluations. The real upgrade trigger is product usage growth itself, plus larger orgs eventually getting funneled to the 'Contact us' enterprise package for things like SSO, support SLAs, or contractual guarantees.
Want the strategist's read on the live page? Read the AI teardown of PostHog's pricing page →
PostHog Pricing FAQ
- How much does PostHog cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get generous free monthly tier, like, totally free, community support — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's straight usage-based across the board — no seat fees at all. You're billed per unit of consumption per product (events, recordings, surveys, etc.), so the actual bill scales with how much data you're pushing through, not how many people log in.
- Which plan makes sense for me?
- There's really just one on-ramp: generous free monthly allowances per product, then pay-as-you-go kicks in automatically once you cross those thresholds. Teams don't 'upgrade tiers' so much as they just start paying as their event volume or session recordings grow — the jump happens organically, not through a sales-gated tier wall.
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Comparing PostHog to something specific? Try PostHog vs Mixpanel, PostHog vs Amplitude, or PostHog vs Heap. Or see the best PostHog alternatives, ranked.
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