PostHog Pricing (2026)
Pure consumption-based pricing charged per product — events for analytics, recordings for session replay, flags for feature flags, etc. There's no seat count anywhere; you're billed for volume of usage above the free monthly allowance, product by product.
- Free
- $0/mo
- Pay-as-you-go Popular
- Contact Sales
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Free
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
Pay-as-you-go
Popular- Unlimited usage
- 6 projects – up from 1
- 7-year data retention – up from 1 year
- Email support – or Slack over $2k/mo
Does PostHog have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
AI Pricing Analysis
Pricing Model
Pure consumption-based pricing charged per product — events for analytics, recordings for session replay, flags for feature flags, etc. There's no seat count anywhere; you're billed for volume of usage above the free monthly allowance, product by product.
Tier Strategy
There's really just one tier once you're past free — the generous allowance acts as the entry point for hobbyists and early-stage startups, and you roll straight into pay-as-you-go the moment you exceed it. The 'upgrade' isn't a plan change, it's just your usage graph climbing as you ship more features and capture more traffic.
Competitive Positioning
PostHog undercuts the Amplitude/Mixpanel/Segment crowd by bundling analytics, session replay, feature flags, and experimentation into one usage-based bill instead of forcing you to buy separate tools at separate seat-based prices. It's aimed at engineering-led teams who'd rather pay for what they consume than negotiate a per-seat contract for each product category.
Growth Lever
Growth comes from cross-product adoption and raw volume — the more events, recordings, and flag evaluations you generate, the bigger the bill, and the more of PostHog's product suite you turn on, the more meters start running simultaneously. Startup and non-profit discounts plus annual commit pricing are there to lock in the accounts before usage scales past the free tier.
Want the strategist's read on the live page? Read the AI teardown of PostHog's pricing page →
PostHog Pricing FAQ
- How much does PostHog cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get full monthly free tier on every product, unlimited team members, 1 project, 1-year data retention — plus 1 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Pure consumption-based pricing charged per product — events for analytics, recordings for session replay, flags for feature flags, etc. There's no seat count anywhere; you're billed for volume of usage above the free monthly allowance, product by product.
- Is there a discount for annual billing?
- discounts for startups and non-profits.
- Which plan makes sense for me?
- There's really just one tier once you're past free — the generous allowance acts as the entry point for hobbyists and early-stage startups, and you roll straight into pay-as-you-go the moment you exceed it. The 'upgrade' isn't a plan change, it's just your usage graph climbing as you ship more features and capture more traffic.
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Comparing PostHog to something specific? Try PostHog vs Mixpanel, PostHog vs Amplitude, or PostHog vs Heap. Or see the best PostHog alternatives, ranked.
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