Amplitude vs PostHog Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Free
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
Pay-as-you-go
- Unlimited usage
- 6 projects – up from 1
- 7-year data retention – up from 1 year
- Email support – or Slack over $2k/mo
Amplitude vs PostHog FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. PostHog: PostHog undercuts the traditional enterprise analytics stack (Amplitude, Mixpanel) by bundling multiple tools into one usage-based bill instead of charging separately for analytics, session replay, and feature flags. They're positioned as the developer-friendly, all-in-one alternative for teams who'd rather self-serve and pay for exactly what they use than negotiate an annual contract upfront.
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