HubSpot vs Salesforce Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| HubSpot | Salesforce | |
|---|---|---|
| Starts at | $20/mo | Custom |
| Number of plans | 5 | 0 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | N/A |
HubSpot AEO
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
HubSpot vs Salesforce FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- HubSpot has a free plan. Salesforce doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions. Salesforce: Salesforce sits in premium territory compared to HubSpot or Pipedrive, but justifies it with depth and ecosystem. They're not competing on price — they're the 800-pound gorilla that enterprises expect to pay more for.
Keep tabs on both.
We'll monitor pricing changes for HubSpot and Salesforce and let you know when something moves.