Best HubSpot Alternatives (2026)

HubSpot alternatives at a glance

1. 1

   Salesforce

   CRM

   Enterprise CRM platform.

   Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.

   Plans: Free Suite $0/mo per seat · Starter Suite $25/mo per seat · Pro Suite $100/mo per seat · Enterprise $175/mo per seat · Unlimited $350/mo per seat · Agentforce 1 Sales $550/mo per seat

   From $25/mo Free plan Free trial · HubSpot vs Salesforce → Salesforce pricing →
2. 2

   Pipedrive

   CRM

   Sales CRM built by salespeople.

   Pipedrive plays the value middle: pricier than free-tier entrants like HubSpot's starter CRM, but well below Salesforce-class tooling at the top end. It's courting SMB sales teams who want something purpose-built for pipeline management without enterprise bloat or admin overhead.

   Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat

   From $14/mo Free trial · HubSpot vs Pipedrive → Pipedrive pricing →
3. 3

   Close

   CRM

   CRM built for inside sales teams.

   Close sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than HubSpot Sales Hub or Salesforce once you factor in their usage fees. They're clearly targeting scrappy inside-sales teams who want calling built into the CRM rather than bolting on a separate dialer tool.

   Plans: Solo $19/mo · Essentials $49/mo · Growth $109/mo · Scale $149/mo

   From $19/mo Free trial · HubSpot vs Close → Close pricing →
4. 4

   Attio

   CRM

   Data-driven CRM for modern teams.

   Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.

   Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales

   From $44/mo Free plan · HubSpot vs Attio → Attio pricing →
5. 5

   Bonsai

   CRM

   One platform for client work.

   Bonsai sits in the low-to-mid range of the freelance/agency tools space — cheaper than heavier agency-ops platforms but pricier than bare-bones invoicing apps. They're chasing freelancers graduating into small teams, not enterprise buyers, which is why there's no free plan to anchor low and no sky-high tier to anchor premium.

   Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat

   From $15/mo Free trial · HubSpot vs Bonsai → Bonsai pricing →
6. 6

   Capsule

   CRM

   Simple online CRM for small business.

   Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.

   Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales

   From $18/mo Free plan Free trial · HubSpot vs Capsule → Capsule pricing →
7. 7

   Copper

   CRM

   CRM for Google Workspace.

   Copper sits mid-pack — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than enterprise-heavy suites like Salesforce. They're chasing Google Workspace-native teams who want a CRM that feels native to Gmail rather than a bolt-on.

   Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat

   From $29/mo Free trial · HubSpot vs Copper → Copper pricing →
8. 8

   Creatio

   CRM

   No-code CRM and workflow automation.

   Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.

   Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales

   From $40/mo · HubSpot vs Creatio → Creatio pricing →
9. 9

   Dubsado

   CRM

   Business management for creatives.

   Dubsado sits mid-market in the client-management/CRM-for-freelancers space — pricier than bare-bones invoicing tools but cheaper than full agency ops platforms. They're clearly courting solopreneurs and small service businesses who've outgrown spreadsheets but don't need enterprise-grade software.

   Plans: Starter $35/mo · Premier $55/mo

   From $35/mo Free trial · HubSpot vs Dubsado → Dubsado pricing →
10. 10

    folk

    CRM

    Lightweight CRM for relationships.

    At $30-100 per seat, folk sits mid-to-premium compared to lighter CRMs like Streak or Copper's entry tiers, but well under heavyweight enterprise CRMs like Salesforce. They're clearly courting small, relationship-driven teams — VCs, agencies, recruiters — who want CRM power without enterprise bloat or pricing.

    Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat

    From $30/mo Free trial · HubSpot vs folk → folk pricing →

Comparing on features, not just price? Use our feature comparison template →

None of these fit? See every crm tool we price →

What is the best alternative to HubSpot?

Salesforce is the closest HubSpot alternative we track for crm. Paid plans start at $25/mo, and there is a free plan to start on. Pipedrive and Close are also worth a look.

Are there free alternatives to HubSpot?

Yes — Salesforce, Attio, Capsule offer a free plan, so you can switch without paying up front.

How much do HubSpot alternatives cost?

Entry prices range from $14/mo (Pipedrive) to $44/mo (Attio). Each product page has the full verified tier breakdown.

Is there a cheaper alternative to HubSpot?

Yes — HubSpot starts at $20/mo, while Pipedrive ($14/mo), Bonsai ($15/mo), Capsule ($18/mo) start lower.