Best HubSpot Alternatives (2026)

Looking for something other than HubSpot for crm? Here are the 10 alternatives we track, ranked, with verified pricing for each.

10 alternatives 3 with a free plan HubSpot pricing →

Pricing verified Sep 01, 2026

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HubSpot alternatives at a glance

Product Entry price Plans Free plan Free trial
HubSpot this page's subject $20/mo 4 Yes No
Salesforce $25/mo 6 Yes Yes
Pipedrive $14/mo 4 No Yes
Close $19/mo 4 No Yes
Attio $44/mo 4 Yes No
Bonsai $15/mo 4 No Yes
Capsule $18/mo 5 Yes Yes
Copper $29/mo 3 No Yes
Creatio $40/mo 3 No No
Dubsado $35/mo 2 No Yes
folk $30/mo 3 No Yes
  1. Enterprise CRM platform.

    Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.

    Plans: Free Suite $0/mo per seat · Starter Suite $25/mo per seat · Pro Suite $100/mo per seat · Enterprise $175/mo per seat · Unlimited $350/mo per seat · Agentforce 1 Sales $550/mo per seat

    From $25/mo Free plan Free trial HubSpot vs Salesforce → Salesforce pricing →
  2. Pipedrive

    CRM

    Sales CRM built by salespeople.

    Pipedrive sits mid-pack — pricier than bare-bones tools like Streak but cheaper than HubSpot or Salesforce once you factor in add-ons. They're clearly going after small-to-mid sales teams who want CRM simplicity without paying enterprise-tier prices.

    Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat

  3. Close

    CRM

    CRM built for inside sales teams.

    Close sits mid-to-premium in the SMB sales CRM space — pricier than bare-bones tools like Pipedrive's entry tier, but cheaper than enterprise-heavy platforms like Salesforce. They're clearly courting small, scrappy sales teams who want calling built in without buying a separate dialer tool.

    Plans: Solo $19/mo per seat · Essentials $49/mo per seat · Growth $109/mo per seat · Scale $149/mo per seat

    From $19/mo Free trial HubSpot vs Close → Close pricing →
  4. Attio

    CRM

    Data-driven CRM for modern teams.

    Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.

    Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales

    From $44/mo Free plan HubSpot vs Attio → Attio pricing →
  5. Bonsai

    CRM

    One platform for client work.

    Bonsai sits mid-market in the freelancer/small-agency tools space — pricier than bare-bones invoicing apps but cheaper than full agency ops platforms. They're clearly chasing solo operators who'll grow into small teams, not enterprise buyers, which is why the 30+ seat discount exists almost as an afterthought.

    Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat

    From $15/mo Free trial HubSpot vs Bonsai → Bonsai pricing →
  6. Capsule

    CRM

    Simple online CRM for small business.

    Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales

    From $18/mo Free plan Free trial HubSpot vs Capsule → Capsule pricing →
  7. Copper

    CRM

    CRM for Google Workspace.

    Copper sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier, but cheaper than Salesforce's enterprise sprawl. They're going after Google Workspace-native teams who want something that feels lightweight but still scales, not enterprises shopping for deep customization.

    Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat

    From $29/mo Free trial HubSpot vs Copper → Copper pricing →
  8. Creatio

    CRM

    No-code CRM and workflow automation.

    Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.

    Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales

  9. Dubsado

    CRM

    Business management for creatives.

    At $35-55/mo, Dubsado sits mid-pack against client-management tools like HoneyBook or Bonsai — not the cheapest entry point, but far from enterprise pricing. They're chasing solopreneurs and small agencies who've outgrown spreadsheets but aren't ready for a full ops stack.

    Plans: Starter $35/mo · Premier $55/mo

    From $35/mo Free trial HubSpot vs Dubsado → Dubsado pricing →
  10. folk

    CRM

    Lightweight CRM for relationships.

    At $30-100 per seat, folk sits mid-to-premium compared to lighter CRMs like Streak or Copper's entry tiers, but well under heavyweight enterprise CRMs like Salesforce. They're clearly courting small, relationship-driven teams — VCs, agencies, recruiters — who want CRM power without enterprise bloat or pricing.

    Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat

    From $30/mo Free trial HubSpot vs folk → folk pricing →

None of these fit? See every crm tool we price →

HubSpot Alternatives FAQ

What is the best alternative to HubSpot?
Salesforce is the closest HubSpot alternative we track for crm. Paid plans start at $25/mo, and there is a free plan to start on. Pipedrive and Close are also worth a look.
Are there free alternatives to HubSpot?
Yes — Salesforce, Attio, Capsule offer a free plan, so you can switch without paying up front.
How much do HubSpot alternatives cost?
Entry prices range from $14/mo (Pipedrive) to $44/mo (Attio). Each product page has the full verified tier breakdown.
Is there a cheaper alternative to HubSpot?
Yes — HubSpot starts at $20/mo, while Pipedrive ($14/mo), Bonsai ($15/mo), Capsule ($18/mo) start lower.

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