Best HubSpot Alternatives (2026)
Looking for something other than HubSpot for crm? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 28, 2026
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HubSpot alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| HubSpot this page's subject | $20/mo | 5 | Yes | Yes |
| Salesforce | $25/mo | 6 | Yes | Yes |
| Pipedrive | $14/mo | 4 | No | Yes |
| Close | $19/mo | 4 | No | Yes |
| Attio | $44/mo | 4 | Yes | No |
| Bonsai | $15/mo | 4 | No | Yes |
| Capsule | $18/mo | 5 | Yes | Yes |
| Copper | $29/mo | 3 | No | Yes |
| Creatio | $40/mo | 3 | No | No |
| Dubsado | $35/mo | 2 | No | Yes |
| folk | $30/mo | 3 | No | Yes |
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Salesforce
CRMEnterprise CRM platform.
Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.
Plans: Free Suite $0/mo per seat · Starter Suite $25/mo per seat · Pro Suite $100/mo per seat · Enterprise $175/mo per seat · Unlimited $350/mo per seat · Agentforce 1 Sales $550/mo per seat
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Pipedrive
CRMSales CRM built by salespeople.
Pipedrive sits in the affordable-to-mid range for CRM — cheaper than Salesforce or HubSpot's paid tiers, but not a budget tool. They're clearly going after SMB sales teams who find Salesforce overkill but have outgrown free tools like HubSpot's free CRM.
Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat
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Close
CRMCRM built for inside sales teams.
Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing.
Plans: Solo $19/mo per seat · Essentials $49/mo per seat · Growth $109/mo per seat · Scale $149/mo per seat
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Attio
CRMData-driven CRM for modern teams.
Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid.
Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales
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Bonsai
CRMOne platform for client work.
Bonsai sits in the mid-market of freelancer and agency management tools — not the cheapest option out there, but not trying to compete with enterprise project management platforms either. They're going after independent professionals and boutique agencies who've outgrown spreadsheets but don't need the complexity of something like HubSpot or Teamwork.
Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat
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Capsule
CRMSimple online CRM for small business.
At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price.
Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales
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Copper
CRMCRM for Google Workspace.
Copper slots in as a mid-market option in the CRM space — cheaper than Salesforce or HubSpot's full suite, but pricier than entry-level tools like Pipedrive's base tier. They're clearly targeting Google Workspace shops where native Gmail integration is a genuine differentiator, not just a bullet point.
Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat
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Creatio
CRMNo-code CRM and workflow automation.
Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.
Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales
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Dubsado
CRMBusiness management for creatives.
At $35–$55/mo, Dubsado is priced below HoneyBook (which runs $39–$79/mo) and positions itself as the more affordable, feature-rich alternative for creative service businesses. They're not chasing enterprise — they're going after the independent professional and boutique agency crowd who want CRM + contracts + invoicing without paying for seats they don't need.
Plans: Starter $35/mo · Premier $55/mo
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folk
CRMLightweight CRM for relationships.
Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet.
Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat
None of these fit? Browse the full pricing directory →
HubSpot Alternatives FAQ
- What is the best alternative to HubSpot?
- Salesforce is the closest HubSpot alternative we track for crm. Paid plans start at $25/mo, and there is a free plan to start on. Pipedrive and Close are also worth a look.
- Are there free alternatives to HubSpot?
- Yes — Salesforce, Attio, Capsule offer a free plan, so you can switch without paying up front.
- How much do HubSpot alternatives cost?
- Entry prices range from $14/mo (Pipedrive) to $44/mo (Attio). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to HubSpot?
- Yes — HubSpot starts at $20/mo, while Pipedrive ($14/mo), Bonsai ($15/mo), Capsule ($18/mo) start lower.
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