Close vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Close pricing | HubSpot pricing | |
|---|---|---|
| Starts at | $19/mo | $20/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Solo
- Includes 500 AI credits per user/month
- Limited to 1 user
- Limited to 10k leads
Essentials
- Includes 1,000 AI credits per user/month
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Growth
Popular- Includes 1,500 AI credits per user/month
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
Scale
- Includes 2,000 AI credits per user/month
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Free tools with increased limits
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
- Marketing studio (BETA)
- AEO (BETA)
- Content Agent (BETA)
- Nurture Agent (BETA)
- Social media
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (BETA)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Close vs HubSpot FAQ
- Which one is cheaper?
- Close starts lower at $19/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Close: Close sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than HubSpot Sales Hub or Salesforce once you factor in their usage fees. They're clearly targeting scrappy inside-sales teams who want calling built into the CRM rather than bolting on a separate dialer tool. HubSpot: HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Still deciding? See the best Close alternatives or the best HubSpot alternatives, ranked with verified pricing.
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