Close vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
- Includes 500 AI credits per user/month
- Use Chloe & AI features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
- Includes 1,000 AI credits per user/month
- Use Chloe & AI features
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
- Includes 1,500 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
- Includes 2,000 AI credits per user/month
- Use Chloe & AI features
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
HubSpot AEO
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
Close vs HubSpot FAQ
- Which one is cheaper?
- Close starts lower at $19/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Close uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Close: Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions.
Keep tabs on both.
We'll monitor pricing changes for Close and HubSpot and let you know when something moves.