Close vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Solo
- Limited to 1 user
- Limited to 10k leads
- Workflows not included
Essentials
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- Workflows not included
Growth
Popular- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
Scale
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
Popular- Free tools with increased limits
- Email marketing
- Live chat
- Simple marketing automation
- CRM segments
- Messaging Insights (beta)
- Ad management
- Data agent (beta)
Professional
Popular- Agent Hub
- AEO (beta)
- Social media
- Marketing studio (beta)
- Omni-channel marketing automation
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (beta)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Close vs HubSpot FAQ
- Which one is cheaper?
- Close starts lower at $19/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- HubSpot has a free plan. Close doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Close uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Close: Close sits mid-to-premium in the SMB sales CRM space — pricier than bare-bones tools like Pipedrive's entry tier, but cheaper than enterprise-heavy platforms like Salesforce. They're clearly courting small, scrappy sales teams who want calling built in without buying a separate dialer tool. HubSpot: HubSpot plays premium in the CRM/marketing space — that $890/mo Professional tier plus a mandatory $3K onboarding fee prices out small businesses fast, especially compared to cheaper CRM-only tools. They're clearly hunting mid-market and up, betting that bundling marketing, sales, and service into one platform justifies the premium over piecing together point solutions.
Still deciding? See the best Close alternatives or the best HubSpot alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Close and HubSpot and let you know when something moves. See how competitor pricing monitoring works.