Free tool
Free competitor finder — discover who you're competing with.
Enter your website domain and this free competitor finder tool analyzes the keywords you rank for on Google, then lists the companies competing for the same searches and customers. Find competitors of any website — yours or theirs — with no signup required.
Free · No card, no account to run it
“Who are my competitors?” is harder to answer than it sounds.
The rivals you name in your pitch deck are rarely the whole picture. New entrants show up in Google search results long before they show up on your radar — quietly outranking you for the keywords your buyers actually type. Search data doesn't care who you think you compete with. It shows who's winning your traffic right now.
How to find competitors for your website
Three ways to discover who you're competing with, from quickest to most thorough. This free competitor finder automates the first one.
1. Search keyword overlap
Companies ranking for your keywords on Google are competing for your customers. It's the fastest method to find competitors — and exactly what this tool does.
2. Read their positioning
How a site describes itself and the "alternatives" pages it publishes reveal direct rivals. Our AI reads each homepage to catch product competitors that keyword overlap alone misses.
3. Ask customers and check reviews
The names prospects bring up on sales calls, and the products listed next to yours on G2 or Capterra, round out the picture beyond search data.
How this competitor finder works
Enter your domain
Just the domain — no credit card, no account to use this free tool. Works for any website with organic search presence.
We map your keyword footprint
We pull the keywords your site ranks for on Google, find competitor websites ranking for the same searches, and filter out review sites and aggregators.
Get your ranked list
Product competitors and SEO rivals, ranked by keyword overlap and estimated search traffic — complete with the data to back each one up.
Every competitor, backed by data — not guesswork.
Shared keywords
How many search terms you both rank for. High overlap means you're fighting for the same buyers, page by page.
Estimated search traffic
Each rival's estimated monthly visits from organic search, so you can tell the giants from the up-and-comers.
Product vs. SEO rivals
Results are labeled: companies selling what you sell, and sites competing for your audience's attention. Both matter — for different reasons.
What a competitor finder result looks like
Say you run a design tool. You enter your domain, and about 30 seconds later the list comes back ranked, labeled, and backed by numbers you can check.
Illustrative example. Your results use live search data for the domain you enter.
The labels are the part most tools skip. A product competitor sells what you sell. An SEO rival is winning attention from the same buyers without selling against you, which is a different problem with a different answer. Sorting the two takes a minute by hand and is the whole reason people search for a competitor finder in the first place.
Want the same read on companies you already know? Browse the examples below, or jump straight to competitor SEO tracking to see what happens once you start watching them week over week.
Browse competitors of popular SaaS
See who's competing with the tools you already know.
Shopify competitors
Frequently asked questions
- How do I find my competitors?
- The fastest way is to look at search data: the companies ranking for the same Google keywords as you are competing for the same customers. Enter your domain in the free competitor finder above and it maps your keyword footprint, then lists the websites with the most overlap — including rivals you may not know about yet.
- How do I find competitors of a website?
- Use a competitor finder tool like this one: enter any website domain and it analyzes which keywords that site ranks for on Google, finds other websites competing for those same searches, and surfaces direct product competitors. Works for any company's website, not just your own.
- What is a competitor finder tool?
- A competitor finder is a tool that discovers who you're competing with by analyzing search keyword overlap. It identifies which companies rank for your keywords on Google, filters out irrelevant results like review sites, and reveals both product competitors and SEO rivals.
- How does this competitor finder work?
- We pull the keywords your domain ranks for on Google, find the competitor websites ranking for the same searches, and filter out aggregators and review sites. An AI pass also reads your homepage to catch direct product competitors that search data alone misses.
- What's the difference between a product competitor and an SEO rival?
- A product competitor sells a similar product to the same buyer. An SEO rival competes with you for the same search terms — it may be a direct competitor, or just a site fighting for your audience's attention. The finder labels each result so you can tell them apart.
- Is this competitor finder free to use?
- Yes — this is a free online competitor finder tool. No account and no credit card to run a search. Enter a domain and get a ranked list in about 30 seconds. We cap total searches per day to keep it free for everyone.
- How do I keep track of competitors after I find them?
- Finding competitors is step one — they change pricing, ship features, and publish content every week. Outmano tracks your competitors' pricing, SEO, content, and roadmap automatically and sends you one weekly email with what changed and why it matters.
Know who you're up against. Then never lose sight of them.
Run a free lookup, pick the rivals that matter, and Outmano watches their pricing, SEO, content, and roadmap for you — one email every Monday. 14-day free trial, $0 today.
Related reading: competitor research template, b2b competitive intelligence, competitor SEO tracking, pricing page analyzer, competitor pricing monitoring, competitor monitoring tools, competitive intelligence software.