Guide · Grok Bot
How to use Grok Bot for competitor analysis. With live data from Outmano.
Grok Bot runs routines, signs in to your tools, and hands work between Bots. Connect it to Outmano and every Bot can read your competitors' pricing changes, feature gaps, reviews, SEO moves, and battlecards. Here is the setup, the routines to copy, and everything it can access.
Short answer
Add your competitors to Outmano, create an MCP key, and add Outmano to Grok Bot as a custom MCP server. Then give a Bot the job in plain words, for example a Monday brief of competitor changes, and save it as a routine. The Bot reads tracked pricing, feature, roadmap, review, news, and SEO data from Outmano instead of guessing.
Every Monday at 9, check Outmano for competitor changes and post a short brief to #competitive.
Competitor Watch · routine saved
First brief is posted. Acme raised Starter from $99 to $120 and moved SSO down to Pro. Rivalco shipped usage-based billing from its public roadmap. Three new 1-star reviews of Rivalco blame onboarding, which is your strongest demo moment.
Pulled from Outmano: pricing changes, roadmap changes, reviews
Illustrative thread.
Step by step
Set up Grok Bot as your competitor analyst.
-
1
Add your competitors to Outmano.
Sign up and add three to eight direct rivals. Outmano starts tracking their pricing, features, roadmap, reviews, news, blog, and SEO every day and keeps the full history, so your Bot has more than today's snapshot.
-
2
Create an MCP key.
In Outmano, open Integrations → MCP and create a key. It is shown once, it can only read data, and you can revoke it at any time.
-
3
Add Outmano to Grok Bot.
In Grok Bot, add a custom MCP server with the URL and header below. Every Bot on your account can then call Outmano's tools.
Grok Bot custom MCP server
URL https://outmano.com/mcp Header Authorization: Bearer YOUR_KEY
-
4
Give a Bot the job.
Create a Bot with a clear role, such as Competitor Watch, and ask for what you need in plain words. The Bot picks the right Outmano tool and answers from tracked data.
"You are Competitor Watch. Use Outmano to tell me what changed across my competitors this week, and which change matters most for our pricing."
-
5
Save it as a routine.
Put the task on a schedule so it runs without you. Weekly suits most teams. Daily suits pricing if you sell against one rival all the time.
"Every Monday at 9, check Outmano for competitor changes and post up to three to #competitive, each with what changed and why it matters."
-
6
Hand the results to other Bots.
Put Competitor Watch in a thread with your Sales Outbound or Account Manager Bot. A rival's price rise becomes an opening line in outbound, and a bad review theme becomes a talking point on renewal calls.
Routines to copy
Six competitor analysis routines for Grok Bot.
Monday competitor brief
One short post that tells the team what moved and what to do about it.
"Every Monday, read the Outmano activity feed and this week's action plan, then post the top three items to #competitive."
Pre-call brief
The rep walks into every call knowing the rival's latest moves and weak spots.
"Before each prospect call on my calendar, send me the Outmano battlecard for the competitor they use, plus any pricing change from the last 30 days."
Pricing watch
Know the same day a rival changes a plan, and what it means for yours.
"Every day, check Outmano for competitor pricing changes. If there is one, tell me what changed and how it compares to our Pro plan."
Monthly product gap review
Product sees what rivals market and ship, before it shows up in lost deals.
"On the first of each month, list the feature gaps Outmano finds, plus what competitors shipped from their roadmaps, and draft notes for our roadmap review."
Content and SEO response
Marketing sees the keywords and topics rivals are winning and gets a brief to respond.
"Every two weeks, compare competitor SEO moves and new blog posts in Outmano, then draft one content brief that targets the biggest gap."
Market pulse
Funding, launches, and switching threads, in one place for leadership.
"Every Friday, summarize competitor news and funding from Outmano, plus Reddit and Hacker News threads where people look for an alternative."
Available via MCP
Everything Grok Bot can read from Outmano.
12 read-only tools on Outmano's MCP server. Grok Bot chooses the right one from your question, so you never call them by name.
- Activity feed
- outmano_list_activity_events
- Everything that moved across your competitors, newest first: pricing, SEO, content, roadmap, and review events. Filter by angle or significance.
- Ask: "What changed across my competitors this week?"
- Weekly action plans
- outmano_list_action_plans
- Your weekly AI action plan: what to do next based on competitor moves, each item with urgency, evidence, and a 30-minute first step.
- Ask: "What's on this week's action plan, and which item is most urgent?"
- Pricing changes
- outmano_list_competitor_pricing_changes
- Every detected change to competitor plans, prices, and limits, with before and after detail and a summary of what it means.
- Ask: "Did any competitor change pricing this month? Show before and after."
- Feature gaps
- outmano_get_feature_gaps
- Features your competitors market that your site doesn't mention, ranked by how many rivals have them, with each rival's own wording.
- Ask: "Which features do most of my competitors market that we don't?"
- Feature matrix
- outmano_get_feature_matrix
- The full feature grid for your market, grouped by category: which competitors market each feature and whether you do.
- Ask: "Show the feature matrix for integrations, only where we differ."
- Roadmap changes
- outmano_list_competitor_roadmap_changes
- Features competitors added, shipped, renamed, or removed on their public roadmaps and changelogs, with a summary.
- Ask: "What did my competitors ship from their roadmaps in the last 30 days?"
- SEO standings
- outmano_get_competitor_seo
- Domain rating, organic keywords, traffic, and backlinks for you and every rival, plus top keywords and ranking moves scored against you.
- Ask: "Which competitor gained the most organic traffic, and on which keywords?"
- Competitor content
- outmano_list_competitor_blog_posts
- What your competitors published on their blogs, newest first, filterable by competitor.
- Ask: "List what my competitors published this month and the topics they are chasing."
- Reviews
- outmano_list_competitor_reviews
- Recent public reviews of your competitors with ratings and a per-competitor rating summary. Filter to negative reviews only.
- Ask: "Summarize the complaints in my competitors' negative reviews."
- Brand mentions
- outmano_list_competitor_mentions
- Hacker News and Reddit mentions of your competitors and your own product, tagged by sentiment and intent, including people looking for alternatives.
- Ask: "Find recent threads where people ask for an alternative to my competitors."
- News and funding
- outmano_list_competitor_news_mentions
- Press coverage of your competitors: funding rounds, acquisitions, layoffs, and general news.
- Ask: "Did any competitor raise money or get acquired this quarter?"
- Sales battlecards
- outmano_get_competitor_battlecard
- The sales battlecard for one competitor: strengths, weaknesses, how you win, objection handling, pricing talk track, and landmine questions.
- Ask: "Give me the battlecard for acme.com and the three best landmine questions."
Safe to hand to Grok Bot
Read-only, workspace-scoped, revocable.
Grok Bot can read Outmano data, never change it. Every tool is read-only and tells the client so. A key is scoped to your workspace, so it only reads intelligence for the competitors you track. Keys are stored hashed, shown once, and revoked instantly from Integrations → MCP. The MCP server page has setup for Claude Code, Cursor, and Codex too.
Questions? Answers.
Yes. Connect Grok Bot to Outmano over MCP and your Bots can read tracked pricing changes, feature gaps, roadmap changes, reviews, news, SEO data, and battlecards for every competitor you track. Save the tasks as routines and they run on a schedule.
Create a key in Outmano under Integrations → MCP. In Grok Bot, add a custom MCP server with the URL https://outmano.com/mcp and the header Authorization: Bearer followed by your key. Then ask any Bot a question about your competitors.
Twelve read-only tools: the activity feed, weekly action plans, pricing changes, feature gaps, the feature matrix, roadmap changes, SEO standings, competitor blog posts, reviews, Hacker News and Reddit mentions, news and funding, and sales battlecards.
Outmano's programmatic access is its MCP server at https://outmano.com/mcp, authenticated with an API key you create in the app. Any MCP client that can send the key works, including Grok Bot, Claude Code, Cursor, and Codex.
No. Every Outmano MCP tool is read-only and tells the client so. A key can only read intelligence for the competitors your workspace tracks, and you can revoke it at any time.
Every Outmano plan includes MCP access, with up to 5 active keys per workspace. Grok Bot itself needs a plan from xAI or Cursor that includes Grok Bot.
No. Grok and Grok Bot are products of xAI. Outmano is an independent competitor intelligence tool.
Grok Bot does the work. Outmano brings the facts.
Add your competitors once. Outmano tracks them every day, and Grok Bot reads the result. MCP included in every plan · 14-day free trial.
Grok and Grok Bot are products of xAI. Outmano is not affiliated with or endorsed by xAI.