How to use Claude for competitor analysis. With live data from Outmano.

Step by step

Set up Claude as your competitor analyst.

1. 1

   Add your competitors to Outmano.

   Sign up and add three to eight direct rivals. Outmano starts tracking their pricing, features, roadmap, reviews, news, blog, and SEO every day and keeps the full history, so Claude can answer what changed and when.

2. 2

   Create an MCP key.

   In Outmano, open Integrations → MCP and create a key. It is shown once, it can only read data, and you can revoke it at any time.

3. 3

   Add Outmano to Claude.

   In Claude Desktop, open Settings → Developer → Edit Config and add the entry below, then restart Claude. In Claude Code, run one command. Claude Desktop needs Node.js for the npx bridge.

   Claude Desktop (claude_desktop_config.json)

   { "mcpServers": { "outmano": {
       "command": "npx",
       "args": ["-y", "mcp-remote",
         "https://outmano.com/mcp", "--header",
         "Authorization: Bearer YOUR_KEY"] } } }

   Claude Code

   claude mcp add --transport http outmano \
     https://outmano.com/mcp \
     --header "Authorization: Bearer YOUR_KEY"

   Custom connectors on claude.ai in the browser sign in with OAuth, which Outmano does not offer yet, so connect through Claude Desktop or Claude Code.

4. 4

   Ask in plain words.

   Ask what you want to know. Claude picks the right Outmano tool, shows you the call, and answers from tracked data.

   "Use Outmano to tell me what changed across my competitors this week, and which change matters most for our positioning."

5. 5

   Keep the context in a Project.

   Create a Claude Project for competitive work and put your positioning, pricing, and ideal customer in its instructions. Every chat in the Project starts with that context, so the analysis is about your market, not a generic one.

   "We sell [product] to [customer]. Our plans are [plans]. When you analyze competitors, use Outmano for facts and judge every change against our positioning."

6. 6

   Turn the answer into something your team uses.

   Ask Claude for the output your team reads: a battlecard, a pricing memo, a roadmap note, or a Slack post. It can write a document you download or paste.

Available via MCP

Everything Claude can read from Outmano.

12 read-only tools on Outmano's MCP server. Claude chooses the right one from your question, so you never call them by name.

Activity feed

outmano_list_activity_events

Everything that moved across your competitors, newest first: pricing, SEO, content, roadmap, and review events. Filter by angle or significance.

Ask: "What changed across my competitors this week?"

Weekly action plans

outmano_list_action_plans

Your weekly AI action plan: what to do next based on competitor moves, each item with urgency, evidence, and a 30-minute first step.

Ask: "What's on this week's action plan, and which item is most urgent?"

Pricing changes

outmano_list_competitor_pricing_changes

Every detected change to competitor plans, prices, and limits, with before and after detail and a summary of what it means.

Ask: "Did any competitor change pricing this month? Show before and after."

Feature gaps

outmano_get_feature_gaps

Features your competitors market that your site doesn't mention, ranked by how many rivals have them, with each rival's own wording.

Ask: "Which features do most of my competitors market that we don't?"

Feature matrix

outmano_get_feature_matrix

The full feature grid for your market, grouped by category: which competitors market each feature and whether you do.

Ask: "Show the feature matrix for integrations, only where we differ."

Roadmap changes

outmano_list_competitor_roadmap_changes

Features competitors added, shipped, renamed, or removed on their public roadmaps and changelogs, with a summary.

Ask: "What did my competitors ship from their roadmaps in the last 30 days?"

SEO standings

outmano_get_competitor_seo

Domain rating, organic keywords, traffic, and backlinks for you and every rival, plus top keywords and ranking moves scored against you.

Ask: "Which competitor gained the most organic traffic, and on which keywords?"

Competitor content

outmano_list_competitor_blog_posts

What your competitors published on their blogs, newest first, filterable by competitor.

Ask: "List what my competitors published this month and the topics they are chasing."

Reviews

outmano_list_competitor_reviews

Recent public reviews of your competitors with ratings and a per-competitor rating summary. Filter to negative reviews only.

Ask: "Summarize the complaints in my competitors' negative reviews."

Brand mentions

outmano_list_competitor_mentions

Hacker News and Reddit mentions of your competitors and your own product, tagged by sentiment and intent, including people looking for alternatives.

Ask: "Find recent threads where people ask for an alternative to my competitors."

News and funding

outmano_list_competitor_news_mentions

Press coverage of your competitors: funding rounds, acquisitions, layoffs, and general news.

Ask: "Did any competitor raise money or get acquired this quarter?"

Sales battlecards

outmano_get_competitor_battlecard

The sales battlecard for one competitor: strengths, weaknesses, how you win, objection handling, pricing talk track, and landmine questions.

Ask: "Give me the battlecard for acme.com and the three best landmine questions."