Bonsai vs HubSpot Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bonsai HubSpot
Starts at $15/mo $20/mo
Number of plans 4 5
Free plan
Free trial
Pricing model per-seat hybrid

Basic

$15/mo
  • Time tracking
  • Task management
  • Unlimited projects
  • CRM
  • Service library
  • iOS & Android app
  • Unlimited clients

Essentials

$25/mo
  • Invoices & Payments
  • Proposals & Contracts
  • All templates
  • Forms & Questionnaires
  • Scheduling
  • Client portal
  • Expense tracking
  • Income tracking

Premium

Popular
$39/mo
  • Project insights
  • Workload management
  • Gantt view
  • Deals pipeline
  • Custom fields & properties
  • Client tasks & messaging
  • Profit & Productivity reports
  • Remove Bonsai branding
  • Integrations (QuickBooks, Zapier, Calendly, Google)

Elite

$59/mo
  • Custom permissions
  • Timesheet locking
  • Add markup to expenses
  • Xero integration
  • Custom data import

HubSpot AEO

$50/mo
  • Brand visibility scores across answer engines
  • Prompt tracking and suggestions
  • Competitor comparison
  • Source and citation analysis
  • Prioritized recommendations

Free

$0/mo
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
  • Free Revenue tools

Starter

$20/mo
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools

Professional

$890/mo
  • AEO (Beta)
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting

Enterprise

$3600/mo
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals

Bonsai vs HubSpot FAQ

Which one is cheaper?
Bonsai starts lower at $15/mo, compared to $20/mo for HubSpot.
Can I use either one for free?
HubSpot has a free plan. Bonsai doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Bonsai uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Bonsai: Bonsai sits in the mid-market of freelancer and agency management tools — not the cheapest option out there, but not trying to compete with enterprise project management platforms either. They're going after independent professionals and boutique agencies who've outgrown spreadsheets but don't need the complexity of something like HubSpot or Teamwork. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions.

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