Copper vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- 2,500 contact limit
- Task automation
- Pipelines
- Project Management
- Contact enrichment
Professional
Popular- 15,000 contact limit
- Workflow automation
- Bulk email
- Reporting
- Integrations
Business
- Unlimited contacts
- Email series
- Custom reports
- Multi-currency
- Premium support
HubSpot AEO
- Brand visibility scores across answer engines
- Prompt tracking and suggestions
- Competitor comparison
- Source and citation analysis
- Prioritized recommendations
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Email marketing
- Live chat
- Forms
- Simple marketing automation
- Ad management
- Ad retargeting
- CRM segments
- Cookie Management Tools
Professional
- AEO (Beta)
- Social media
- Lead scoring
- Advanced personalization
- Teams
- Omni-channel marketing automation
- Custom reporting
Enterprise
- Organize teams
- Multi-touch revenue attribution
- Lookalike Lists (Beta)
- Customer journey analytics
- Limit access to content and data
- Journey automation (Beta)
- Email approvals
Copper vs HubSpot FAQ
- Which one is cheaper?
- HubSpot is the cheaper option, starting at $20/mo vs $29/mo for Copper.
- Can I use either one for free?
- HubSpot has a free plan. Copper doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Copper uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Copper: Copper slots in as a mid-market option in the CRM space — cheaper than Salesforce or HubSpot's full suite, but pricier than entry-level tools like Pipedrive's base tier. They're clearly targeting Google Workspace shops where native Gmail integration is a genuine differentiator, not just a bullet point. HubSpot: HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions.
Keep tabs on both.
We'll monitor pricing changes for Copper and HubSpot and let you know when something moves.