Capsule vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Capsule pricing | HubSpot pricing | |
|---|---|---|
| Starts at | $18/mo | $20/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
- AI Pipeline Generator
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Email Sync
- Team & Access Controls
- AI Business Enrichment
- AI Summaries
- AI Contact Enrichment
- AI Meeting Prep (beta)
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Free tools with increased limits
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
- Marketing studio (BETA)
- AEO (BETA)
- Content Agent (BETA)
- Nurture Agent (BETA)
- Social media
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (BETA)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Capsule vs HubSpot FAQ
- Which one is cheaper?
- Capsule starts lower at $18/mo, compared to $20/mo for HubSpot.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Capsule uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Capsule: Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags. HubSpot: HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Still deciding? See the best Capsule alternatives or the best HubSpot alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial