Best Capsule Alternatives (2026)
Looking for something other than Capsule for crm? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 28, 2026
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Capsule alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Capsule this page's subject | $18/mo | 5 | Yes | Yes |
| Attio | $44/mo | 4 | Yes | No |
| Bonsai | $15/mo | 4 | No | Yes |
| Close | $19/mo | 4 | No | Yes |
| Copper | $29/mo | 3 | No | Yes |
| Creatio | $40/mo | 3 | No | No |
| Dubsado | $35/mo | 2 | No | Yes |
| folk | $30/mo | 3 | No | Yes |
| Freshsales | $9/mo | 3 | No | Yes |
| HoneyBook | $29/mo | 3 | No | Yes |
| HubSpot | $20/mo | 5 | Yes | Yes |
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Attio
CRMData-driven CRM for modern teams.
Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid.
Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales
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Bonsai
CRMOne platform for client work.
Bonsai sits in the mid-market of freelancer and agency management tools — not the cheapest option out there, but not trying to compete with enterprise project management platforms either. They're going after independent professionals and boutique agencies who've outgrown spreadsheets but don't need the complexity of something like HubSpot or Teamwork.
Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat
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Close
CRMCRM built for inside sales teams.
Close sits in the mid-market band — cheaper than Salesforce or HubSpot Sales Hub, but priced above lightweight tools like Pipedrive at the entry level. They're clearly targeting SMB sales teams who want a purpose-built outbound CRM without enterprise complexity or enterprise pricing.
Plans: Solo $19/mo per seat · Essentials $49/mo per seat · Growth $109/mo per seat · Scale $149/mo per seat
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Copper
CRMCRM for Google Workspace.
Copper slots in as a mid-market option in the CRM space — cheaper than Salesforce or HubSpot's full suite, but pricier than entry-level tools like Pipedrive's base tier. They're clearly targeting Google Workspace shops where native Gmail integration is a genuine differentiator, not just a bullet point.
Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat
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Creatio
CRMNo-code CRM and workflow automation.
Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.
Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales
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Dubsado
CRMBusiness management for creatives.
At $35–$55/mo, Dubsado is priced below HoneyBook (which runs $39–$79/mo) and positions itself as the more affordable, feature-rich alternative for creative service businesses. They're not chasing enterprise — they're going after the independent professional and boutique agency crowd who want CRM + contracts + invoicing without paying for seats they don't need.
Plans: Starter $35/mo · Premier $55/mo
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folk
CRMLightweight CRM for relationships.
Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet.
Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat
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Freshsales
CRMSales CRM from Freshworks.
Freshsales is playing the affordable challenger card against HubSpot and Salesforce, with entry pricing that undercuts both significantly. They're going after SMB and mid-market teams who want a capable CRM without the enterprise price tag or implementation overhead.
Plans: Growth $9/mo per seat · Pro $39/mo per seat · Enterprise $59/mo per seat
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HoneyBook
CRMClient flow for independents.
HoneyBook sits in the mid-market for creative business management tools — more expensive than bare-bones invoicing tools like Wave or FreshBooks, but significantly cheaper than full CRM platforms like HubSpot. They're going after independent creatives and small agencies who've outgrown generic invoicing but don't need enterprise complexity.
Plans: Starter $29/mo · Essentials $49/mo · Premium $109/mo
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HubSpot
CRMCRM, marketing, sales, and service platform.
HubSpot sits in the premium-mid tier — more expensive than Zoho or Freshworks, cheaper than Salesforce, and banking on ease-of-use and all-in-one breadth to justify the price. They're clearly targeting mid-market teams that want to avoid the Salesforce implementation tax but have outgrown scrappy point solutions.
Plans: Free $0/mo · Starter $20/mo · HubSpot AEO $50/mo · Professional $890/mo · Enterprise $3600/mo
None of these fit? Browse the full pricing directory →
Capsule Alternatives FAQ
- What is the best alternative to Capsule?
- Attio is the closest Capsule alternative we track for crm. Paid plans start at $44/mo, and there is a free plan to start on. Bonsai and Close are also worth a look.
- Are there free alternatives to Capsule?
- Yes — Attio, HubSpot offer a free plan, so you can switch without paying up front.
- How much do Capsule alternatives cost?
- Entry prices range from $9/mo (Freshsales) to $44/mo (Attio). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Capsule?
- Yes — Capsule starts at $18/mo, while Freshsales ($9/mo), Bonsai ($15/mo) start lower.
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