Attio vs Capsule Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Attio Capsule
Starts at $44/mo $18/mo
Number of plans 4 5
Free plan
Free trial
Pricing model per-seat per-seat

Free

$0/mo
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats

Plus

$44/mo
  • Private lists
  • Enhanced email sending
  • Up to 10 seats

Pro

Popular
$99/mo
  • Call Intelligence & sequences
  • Permission controls
  • Advanced reporting

Enterprise

Custom
  • Unlimited objects
  • Unlimited teams
  • Security and admin controls

Free

$0/mo
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task Categories
  • Advanced Mail Connection

Starter

$18/mo
  • 30,000 Contacts
  • Email Templates
  • Shared Mailbox
  • Basic Reporting
  • Premium Integrations
  • Goals
  • AI Pipeline Generator
  • Custom Activity Types

Growth

Popular
$36/mo
  • 60,000 Contacts
  • Workflow Automations
  • Advanced Sales Reporting
  • Reporting Dashboards
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management
  • Team & Access Controls
  • AI Business Enrichment
  • AI Summaries
  • AI Contact Enrichment
  • AI Meeting Prep

Advanced

$54/mo
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines

Ultimate

Custom

Attio vs Capsule FAQ

Which one is cheaper?
Capsule is the cheaper option, starting at $18/mo vs $44/mo for Attio.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid. Capsule: At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price.

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