Capsule Pricing (2026)

Straight per-seat pricing — you're paying per user, per month, with the clean $18 jump between each tier basically buying you more automation and reporting depth rather than more contacts or storage. The 'Pay Monthly' toggle is a bit of a bait-and-switch since the prices shown are actually annual-billed rates, so budget for that gap when you check out.

From $18/mo 5 plans per-seat Free plan Free trial Best Capsule alternatives → Capsule's competitors →
Free
$0/mo per seat
Starter
$18/mo per seat
Growth Popular
$36/mo per seat
Advanced
$54/mo per seat
Ultimate
Contact Sales
Verified Oct 01, 2026 Official pricing page
Screenshot of Capsule's pricing page showing its plans and prices
Their pricing page, captured Oct 01, 2026

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Free

$0/mo
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones

Starter

$18/mo per seat
  • 30,000 Contacts
  • Email Templates
  • Shared Mailbox
  • Basic Reporting
  • Premium Integrations
  • Goals
  • AI Pipeline Generator

Growth

Popular
$36/mo per seat
  • 60,000 Contacts
  • Workflow Automations
  • Advanced Sales Reporting
  • Reporting Dashboards
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Email Sync
  • Team & Access Controls
  • AI Business Enrichment
  • AI Summaries
  • AI Contact Enrichment
  • AI Meeting Prep (beta)

Advanced

$54/mo per seat
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines

Ultimate

Contact Sales

Does Capsule have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $18/mo. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones

AI Pricing Analysis

Pricing Model

Straight per-seat pricing — you're paying per user, per month, with the clean $18 jump between each tier basically buying you more automation and reporting depth rather than more contacts or storage. The 'Pay Monthly' toggle is a bit of a bait-and-switch since the prices shown are actually annual-billed rates, so budget for that gap when you check out.

Tier Strategy

Free is a toe-dip for solo users or tiny teams testing basic contact management, Starter covers small teams wanting simple CRM hygiene, and Growth is where things get real with more automation and pipeline features. Advanced targets teams that need reporting and workflow depth, while Ultimate punts anyone with 5+ seats or complex needs into a sales conversation instead of a self-serve checkout.

Competitive Positioning

Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.

Growth Lever

Seat count is the obvious lever, but the bigger driver is likely feature-gating around automation, custom reporting, and workflow complexity as you move up tiers. Pushing teams past 5 seats into Ultimate's custom pricing also signals they're using team size as a trigger to get bigger accounts into high-touch sales conversations.

Want the strategist's read on the live page? Read the AI teardown of Capsule's pricing page →

Capsule Pricing FAQ

How much does Capsule cost?
Paid plans start at $18/mo, going up to $54/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 250 contacts, 5 custom fields, 1 sales pipeline — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Straight per-seat pricing — you're paying per user, per month, with the clean $18 jump between each tier basically buying you more automation and reporting depth rather than more contacts or storage. The 'Pay Monthly' toggle is a bit of a bait-and-switch since the prices shown are actually annual-billed rates, so budget for that gap when you check out.
Is there a discount for annual billing?
Save up to 18% with annual billing.
Which plan makes sense for me?
Free is a toe-dip for solo users or tiny teams testing basic contact management, Starter covers small teams wanting simple CRM hygiene, and Growth is where things get real with more automation and pipeline features. Advanced targets teams that need reporting and workflow depth, while Ultimate punts anyone with 5+ seats or complex needs into a sales conversation instead of a self-serve checkout.

More CRM pricing

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Comparing Capsule to something specific? Try Capsule vs Attio, Capsule vs Bonsai, or Capsule vs Close. Or see the best Capsule alternatives, ranked.

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