Capsule Pricing (2026)
Straight per-seat pricing with no usage or feature-based variables beyond the tier itself — you're paying for access level per user, billed annually. The value metric is essentially team size times capability tier, which keeps it simple but means costs scale linearly with headcount.
- Free
- $0/mo per seat
- Starter
- $18/mo per seat
- Growth Popular
- $36/mo per seat
- Advanced
- $54/mo per seat
- Ultimate
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Free
- 250 Contacts
- 5 custom fields
- 1 Sales Pipeline
- Custom Sales Milestones
- Custom Task Categories
- Advanced Mail Connection
Starter
- 30,000 Contacts
- Email Templates
- Shared Mailbox
- Basic Reporting
- Premium Integrations
- Goals
- AI Pipeline Generator
- Custom Activity Types
Growth
Popular- 60,000 Contacts
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Multiple Sales Pipelines
- Multiple Project Boards
- Project Management
- Team & Access Controls
- AI Business Enrichment
- AI Summaries
- AI Contact Enrichment
- AI Meeting Prep
Advanced
- 120,000 Contacts
- 50 project boards
- 50 sales pipelines
Ultimate
AI Pricing Analysis
Pricing Model
Straight per-seat pricing with no usage or feature-based variables beyond the tier itself — you're paying for access level per user, billed annually. The value metric is essentially team size times capability tier, which keeps it simple but means costs scale linearly with headcount.
Tier Strategy
Free and Starter are clearly for solo users or tiny teams just getting CRM basics off the ground; Growth is where small teams with real pipeline management needs land. The jump to Advanced likely unlocks automation or reporting depth, and Ultimate is the enterprise handshake — custom pricing signals they're negotiating on volume and probably bundling onboarding or SLAs.
Competitive Positioning
At $18–$54/seat/mo, Capsule sits in the budget-to-mid-market range — cheaper than Salesforce or HubSpot's paid tiers, but competing directly with tools like Pipedrive and Zoho CRM for cost-conscious SMBs who want something cleaner than a spreadsheet without enterprise complexity. They're not trying to win on features; they're winning on simplicity and price.
Growth Lever
Seat count is the primary expansion driver — as teams grow, the bill grows proportionally. Feature gating across tiers also nudges teams upward, particularly if advanced reporting, automation, or integrations are locked to Growth and above, which is the classic trigger for a 3-person team that suddenly needs more than contact storage.
Capsule Pricing FAQ
- How much does Capsule cost?
- Paid plans start at $18/mo, going up to $54/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 250 contacts, 5 custom fields, 1 sales pipeline — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Straight per-seat pricing with no usage or feature-based variables beyond the tier itself — you're paying for access level per user, billed annually. The value metric is essentially team size times capability tier, which keeps it simple but means costs scale linearly with headcount.
- Is there a discount for annual billing?
- Save up to 14% with annual billing.
- Which plan makes sense for me?
- Free and Starter are clearly for solo users or tiny teams just getting CRM basics off the ground; Growth is where small teams with real pipeline management needs land. The jump to Advanced likely unlocks automation or reporting depth, and Ultimate is the enterprise handshake — custom pricing signals they're negotiating on volume and probably bundling onboarding or SLAs.
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Comparing Capsule to something specific? Try Capsule vs Attio, Capsule vs Bonsai, or Capsule vs Close.
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