Attio vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Attio pricing | HubSpot pricing | |
|---|---|---|
| Starts at | $44/mo | $20/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Free tools with increased limits
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
- Marketing studio (BETA)
- AEO (BETA)
- Content Agent (BETA)
- Nurture Agent (BETA)
- Social media
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (BETA)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
Attio vs HubSpot FAQ
- Which one is cheaper?
- HubSpot is the cheaper option, starting at $20/mo vs $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Attio uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Attio: Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market. HubSpot: HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Still deciding? See the best Attio alternatives or the best HubSpot alternatives, ranked with verified pricing.
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