folk vs HubSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| folk pricing | HubSpot pricing | |
|---|---|---|
| Starts at | $30/mo | $20/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
Premium
Popular- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
Enterprise
- Custom limits for enrichments, messages, account sync, AI fields
- Security control (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions, with a dedicated account manager
- Custom integrations
- Priority support
Free
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Starter
- Free tools with increased limits
- Email marketing
- Live chat
- Agent Hub
- Agent Builder
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
- Marketing studio (BETA)
- AEO (BETA)
- Content Agent (BETA)
- Nurture Agent (BETA)
- Social media
- Video creation & editing
Enterprise
- Multi-touch revenue attribution
- Lookalike Segments (BETA)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
folk vs HubSpot FAQ
- Which one is cheaper?
- HubSpot is the cheaper option, starting at $20/mo vs $30/mo for folk.
- Can I use either one for free?
- HubSpot has a free plan. folk doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. folk uses per-seat pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. folk: At $30-100 per seat, folk sits mid-to-premium compared to lighter CRMs like Streak or Copper's entry tiers, but well under heavyweight enterprise CRMs like Salesforce. They're clearly courting small, relationship-driven teams — VCs, agencies, recruiters — who want CRM power without enterprise bloat or pricing. HubSpot: HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Still deciding? See the best folk alternatives or the best HubSpot alternatives, ranked with verified pricing.
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