Best folk Alternatives (2026)

folk alternatives at a glance

1. 1

   Attio

   CRM

   Data-driven CRM for modern teams.

   Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.

   Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales

   From $44/mo Free plan · folk vs Attio → Attio pricing →
2. 2

   Bonsai

   CRM

   One platform for client work.

   Bonsai sits in the low-to-mid range of the freelance/agency tools space — cheaper than heavier agency-ops platforms but pricier than bare-bones invoicing apps. They're chasing freelancers graduating into small teams, not enterprise buyers, which is why there's no free plan to anchor low and no sky-high tier to anchor premium.

   Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat

   From $15/mo Free trial · folk vs Bonsai → Bonsai pricing →
3. 3

   Capsule

   CRM

   Simple online CRM for small business.

   Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.

   Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales

   From $18/mo Free plan Free trial · folk vs Capsule → Capsule pricing →
4. 4

   Close

   CRM

   CRM built for inside sales teams.

   Close sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than HubSpot Sales Hub or Salesforce once you factor in their usage fees. They're clearly targeting scrappy inside-sales teams who want calling built into the CRM rather than bolting on a separate dialer tool.

   Plans: Solo $19/mo · Essentials $49/mo · Growth $109/mo · Scale $149/mo

   From $19/mo Free trial · folk vs Close → Close pricing →
5. 5

   Copper

   CRM

   CRM for Google Workspace.

   Copper sits mid-pack — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than enterprise-heavy suites like Salesforce. They're chasing Google Workspace-native teams who want a CRM that feels native to Gmail rather than a bolt-on.

   Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat

   From $29/mo Free trial · folk vs Copper → Copper pricing →
6. 6

   Creatio

   CRM

   No-code CRM and workflow automation.

   Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.

   Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales

   From $40/mo · folk vs Creatio → Creatio pricing →
7. 7

   Dubsado

   CRM

   Business management for creatives.

   Dubsado sits mid-market in the client-management/CRM-for-freelancers space — pricier than bare-bones invoicing tools but cheaper than full agency ops platforms. They're clearly courting solopreneurs and small service businesses who've outgrown spreadsheets but don't need enterprise-grade software.

   Plans: Starter $35/mo · Premier $55/mo

   From $35/mo Free trial · folk vs Dubsado → Dubsado pricing →
8. 8

   Freshsales

   CRM

   Sales CRM from Freshworks.

   At $9 entry, Freshsales undercuts HubSpot and Salesforce hard, positioning as the budget-friendly CRM for teams that outgrew spreadsheets but aren't ready for enterprise pricing. The $59 top tier still lands well below Salesforce Enterprise, so they're clearly not chasing the premium end of the market.

   Plans: Growth $9/mo per seat · Pro $39/mo per seat · Enterprise $59/mo per seat

   From $9/mo Free trial · folk vs Freshsales → Freshsales pricing →
9. 9

   HoneyBook

   CRM

   Client flow for independents.

   HoneyBook sits mid-to-premium in the creative-freelancer CRM space — pricier than bare-bones invoicing tools like Wave, but cheaper than full agency ops suites, aiming squarely at wedding vendors, photographers, and consultants who want an all-in-one hub instead of stitching together five tools.

   Plans: Starter $39/mo · Essentials $59/mo · Premium $129/mo

   From $39/mo Free trial · folk vs HoneyBook → HoneyBook pricing →
10. 10

    HubSpot

    CRM

    CRM, marketing, sales, and service platform.

    HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.

    Plans: Free $0/mo · Starter $20/mo · Professional $890/mo · Enterprise $3600/mo

    From $20/mo Free plan · folk vs HubSpot → HubSpot pricing →

Comparing on features, not just price? Use our feature comparison template →

None of these fit? See every crm tool we price →

What is the best alternative to folk?

Attio is the closest folk alternative we track for crm. Paid plans start at $44/mo, and there is a free plan to start on. Bonsai and Capsule are also worth a look.

Are there free alternatives to folk?

Yes — Attio, Capsule, HubSpot offer a free plan, so you can switch without paying up front.

How much do folk alternatives cost?

Entry prices range from $9/mo (Freshsales) to $44/mo (Attio). Each product page has the full verified tier breakdown.

Is there a cheaper alternative to folk?

Yes — folk starts at $30/mo, while Freshsales ($9/mo), Bonsai ($15/mo), Capsule ($18/mo) start lower.