Best Salesforce Alternatives (2026)
Looking for something other than Salesforce for crm? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Oct 14, 2026
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Salesforce alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Salesforce this page's subject | $25/mo | 6 | Yes | Yes |
| HubSpot | $20/mo | 4 | Yes | No |
| Pipedrive | $14/mo | 4 | No | Yes |
| Close | $19/mo | 4 | No | Yes |
| Attio | $44/mo | 4 | Yes | No |
| Bonsai | $15/mo | 4 | No | Yes |
| Capsule | $18/mo | 5 | Yes | Yes |
| Copper | $29/mo | 3 | No | Yes |
| Creatio | $40/mo | 3 | No | No |
| Dubsado | $35/mo | 2 | No | Yes |
| folk | $30/mo | 3 | No | Yes |
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HubSpot
CRMCRM, marketing, sales, and service platform.
HubSpot is the premium play at the top end, even if the entry price looks like the cheap option. The $7/seat Starter and a free CRM undercut Salesforce and Pipedrive on the way in, but a $890 base plus a $3K onboarding fee puts Professional well above mid-market rivals, so they're betting that all-in-one convenience justifies the spend.
Plans: Free $0/mo · Starter $20/mo · Professional $890/mo · Enterprise $3600/mo
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Pipedrive
CRMSales CRM built by salespeople.
Pipedrive plays the value middle: pricier than free-tier entrants like HubSpot's starter CRM, but well below Salesforce-class tooling at the top end. It's courting SMB sales teams who want something purpose-built for pipeline management without enterprise bloat or admin overhead.
Plans: Lite $14/mo per seat · Growth $39/mo per seat · Premium $59/mo per seat · Ultimate $79/mo per seat
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Close
CRMCRM built for inside sales teams.
Close sits mid-market — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than HubSpot Sales Hub or Salesforce once you factor in their usage fees. They're clearly targeting scrappy inside-sales teams who want calling built into the CRM rather than bolting on a separate dialer tool.
Plans: Solo $19/mo · Essentials $49/mo · Growth $109/mo · Scale $149/mo
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Attio
CRMData-driven CRM for modern teams.
Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.
Plans: Free $0/mo per seat · Plus $44/mo per seat · Pro $99/mo per seat · Enterprise Contact Sales
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Bonsai
CRMOne platform for client work.
Bonsai sits in the low-to-mid range of the freelance/agency tools space — cheaper than heavier agency-ops platforms but pricier than bare-bones invoicing apps. They're chasing freelancers graduating into small teams, not enterprise buyers, which is why there's no free plan to anchor low and no sky-high tier to anchor premium.
Plans: Basic $15/mo per seat · Essentials $25/mo per seat · Premium $39/mo per seat · Elite $59/mo per seat
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Capsule
CRMSimple online CRM for small business.
Capsule sits in the budget-to-mid-tier lane of the CRM market — cheaper than HubSpot or Salesforce by a wide margin, but priced a notch above bare-bones tools like Streak. It's clearly courting small businesses who want CRM basics without enterprise bloat or enterprise price tags.
Plans: Free $0/mo per seat · Starter $18/mo per seat · Growth $36/mo per seat · Advanced $54/mo per seat · Ultimate Contact Sales
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Copper
CRMCRM for Google Workspace.
Copper sits mid-pack — pricier than bare-bones CRMs like Pipedrive's entry tier but cheaper than enterprise-heavy suites like Salesforce. They're chasing Google Workspace-native teams who want a CRM that feels native to Gmail rather than a bolt-on.
Plans: Basic $29/mo per seat · Professional $69/mo per seat · Business $134/mo per seat
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Creatio
CRMNo-code CRM and workflow automation.
Creatio sits mid-to-premium in the CRM/low-code platform space — pricier than bare-bones CRMs like Pipedrive but positioned against Salesforce and Microsoft Dynamics by bundling CRM with a no-code process automation engine. The $10K annual floor and 3-year term signal they're chasing mid-market and enterprise buyers, not scrappy startups testing the waters.
Plans: Growth $40/mo · Enterprise $75/mo · Unlimited Contact Sales
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Dubsado
CRMBusiness management for creatives.
Dubsado sits mid-market in the client-management/CRM-for-freelancers space — pricier than bare-bones invoicing tools but cheaper than full agency ops platforms. They're clearly courting solopreneurs and small service businesses who've outgrown spreadsheets but don't need enterprise-grade software.
Plans: Starter $35/mo · Premier $55/mo
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folk
CRMLightweight CRM for relationships.
At $30-100 per seat, folk sits mid-to-premium compared to lighter CRMs like Streak or Copper's entry tiers, but well under heavyweight enterprise CRMs like Salesforce. They're clearly courting small, relationship-driven teams — VCs, agencies, recruiters — who want CRM power without enterprise bloat or pricing.
Plans: Standard $30/mo per seat · Premium $60/mo per seat · Enterprise $100/mo per seat
Comparing on features, not just price? Use our feature comparison template →
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Salesforce Alternatives FAQ
- What is the best alternative to Salesforce?
- HubSpot is the closest Salesforce alternative we track for crm. Paid plans start at $20/mo, and there is a free plan to start on. Pipedrive and Close are also worth a look.
- Are there free alternatives to Salesforce?
- Yes — HubSpot, Attio, Capsule offer a free plan, so you can switch without paying up front.
- How much do Salesforce alternatives cost?
- Entry prices range from $14/mo (Pipedrive) to $44/mo (Attio). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Salesforce?
- Yes — Salesforce starts at $25/mo, while Pipedrive ($14/mo), Bonsai ($15/mo), Capsule ($18/mo) start lower.
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