Attio vs Salesforce Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Attio | Salesforce | |
|---|---|---|
| Starts at | $44/mo | $25/mo |
| Number of plans | 4 | 6 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Free Suite
- Account, Contact, Lead, and Opportunity Management
- Lead Management
- Lead Assignment and Routing
- Duplicate Blocking
- Web-to-Lead Capture
- Mass Email
- Email Productivity
- Campaign Management
- Email Templates
- To Do List
Starter Suite
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence
Pro Suite
- Everything in Starter Plus Greater Customization and Automation
- Sales Quoting and Forecasting
- Access to AgentExchange
- Premier Support (add-on)
- Account, Contact, Lead, and Opportunity Management
- Campaign Influence (3 campaigns per opportunity)
Enterprise
- Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
- Conversation Intelligence
- Agentforce
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Campaign Influence (5 campaigns per opportunity)
Unlimited
- Everything in Enterprise plus Predictive AI
- Conversation Intelligence and Sales Engagement
- Premier Success Plan and Full Sandbox
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Sales Engagement & Conversation Intelligence
- Campaign Influence (5 campaigns per opportunity)
Agentforce 1 Sales
- Everything in Unlimited, plus our full suite of AI
- Unmetered Agentforce usage for employees
- Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
- 1M Flex Credits & 2.5M Data Cloud Credits per org per year
- Account, Contact, Lead, and Opportunity Management
- Advanced Forecast & Pipeline Management
- Slack Enterprise+ included
- Campaign Influence (5 campaigns per opportunity)
Attio vs Salesforce FAQ
- Which one is cheaper?
- Salesforce is the cheaper option, starting at $25/mo vs $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid. Salesforce: Salesforce plays premium in almost every tier once you're past Starter — $100-350/seat/month is well above what most CRM competitors charge, and they lean on brand trust and ecosystem depth to justify it. They're not fighting on price; they're betting that enterprises already committed to the Salesforce stack won't blink at the markup.
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