Mixpanel vs PostHog Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Mixpanel uses hybrid pricing, while PostHog goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Mixpanel: They're not the budget option — Amplitude and PostHog both give more room on free tiers or cheaper self-serve pricing at scale — but Mixpanel isn't playing premium-only either. The startup program (free first year) is a clear land-grab move to hook companies before they have budget, betting they'll stick around once event volume and revenue both grow. PostHog: Compared to Amplitude, Mixpanel, or Pendo (which love per-seat or MTU-based enterprise contracts), PostHog looks cheap and dev-friendly at low volume, especially for startups that just need analytics without a sales call. It's clearly courting engineering-led teams who hate opaque enterprise pricing and want to self-serve their way in.

Still deciding? See the best Mixpanel alternatives or the best PostHog alternatives, ranked with verified pricing.