Mixpanel Pricing (2026)

Straight usage-based pricing tied to monthly tracked events — no per-seat fees, so cost scales with product usage rather than headcount. Growth tier doesn't even show a fixed price; you plug your event volume into their calculator to see what you'd actually pay.

3 plans usage-based Free plan Best Mixpanel alternatives → Mixpanel's competitors →
Free
$0/mo
Growth
$0/mo
Enterprise
Contact Sales
Verified Sep 29, 2026 Official pricing page
Screenshot of Mixpanel's pricing page showing its plans and prices
Their pricing page, captured Sep 29, 2026

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Free

$0/mo
  • Unlimited seats
  • Up to 1M events / month
  • 10K session replays / month
  • Up to 1k MEU / month for experiments
  • Up to 10 active feature flags
  • Funnels & retention analysis

Growth

$0/mo
  • Up to 20M events / month
  • Up to 500K session replays / month
  • 5k MEU / month included
  • Up to 50 active feature flags
  • Unlimited saved cohorts, metrics, & reports
  • Custom & borrowed properties
  • Up to 5 alerts

Enterprise

Contact Sales
  • Up to 1T events / month
  • Custom session replay volumes
  • Custom experiment & feature flag volumes
  • Unlimited alerts & anomaly detection
  • Data verification and quality monitoring
  • Root cause analysis
  • Metric Trees
  • Custom data and replay retention policy
  • Dedicated success team & priority support
  • First-party tracking domains

Does Mixpanel have a free plan?

Yes: the Free plan is free forever, not a time-limited trial.

What the free plan includes

  • Unlimited seats
  • Up to 1M events / month
  • 10K session replays / month
  • Up to 1k MEU / month for experiments
  • Up to 10 active feature flags
  • Funnels & retention analysis

AI Pricing Analysis

Pricing Model

Straight usage-based pricing tied to monthly tracked events — no per-seat fees, so cost scales with product usage rather than headcount. Growth tier doesn't even show a fixed price; you plug your event volume into their calculator to see what you'd actually pay.

Tier Strategy

Free is built for early-stage teams or side projects just validating that analytics matter to them, capped at a modest event volume. Growth is the real workhorse for scaling product teams, and Enterprise kicks in once you need SSO, higher event ceilings, dedicated support, or contractual guarantees that self-serve billing can't offer.

Competitive Positioning

Mixpanel sits mid-to-premium in the product analytics space — pricier than bare-bones tools like PostHog's self-hosted option at high volume, but cheaper to start than Amplitude once you factor in the generous free tier. They're chasing product teams who've outgrown GA4 but aren't ready for Amplitude's enterprise price tag.

Growth Lever

Event volume is the core lever — the more user actions you track, the more you pay, so growth lands automatically as your product gets more usage. Feature-wise, things like data governance, group analytics, and premium support are fenced off in Enterprise, pushing larger orgs to negotiate custom deals rather than self-serve.

Want the strategist's read on the live page? Read the AI teardown of Mixpanel's pricing page →

Mixpanel Pricing FAQ

How much does Mixpanel cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get unlimited seats, up to 1m events / month, 10k session replays / month — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Straight usage-based pricing tied to monthly tracked events — no per-seat fees, so cost scales with product usage rather than headcount. Growth tier doesn't even show a fixed price; you plug your event volume into their calculator to see what you'd actually pay.
Is there a discount for annual billing?
Save $480/yr with annual billing.
Which plan makes sense for me?
Free is built for early-stage teams or side projects just validating that analytics matter to them, capped at a modest event volume. Growth is the real workhorse for scaling product teams, and Enterprise kicks in once you need SSO, higher event ceilings, dedicated support, or contractual guarantees that self-serve billing can't offer.

More Analytics pricing

All Analytics pricing →

Comparing Mixpanel to something specific? Try Mixpanel vs PostHog, Mixpanel vs Amplitude, or Mixpanel vs Heap. Or see the best Mixpanel alternatives, ranked.

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