Heap vs Mixpanel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Heap | Mixpanel | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | custom | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
Growth
- Sense Contentsquare's AI: AI Powered Assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
Pro
- Sense Contentsquare's AI: AI Powered Assistant
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay as add-on
- Standard support
Premier
- Sense Contentsquare's AI: AI Powered Assistant
- Data warehouse integration
- Behavioral targeting
- Session Replay as add-on
- Unlimited projects
- Advanced user permissions
- Dedicated CSM
- Standard support
Free
- Unlimited seats
- Up to 1M events / month
- 10K session replays / month
- Up to 1k MEU / month for experiments
- Up to 10 active feature flags
- Funnels & retention analysis
Growth
- Up to 20M events / month
- Up to 500K session replays / month
- 5k MEU / month included
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics, & reports
- Custom & borrowed properties
- Up to 5 alerts
Enterprise
- Up to 1T events / month
- Custom session replay volumes
- Custom experiment & feature flag volumes
- Unlimited alerts & anomaly detection
- Data verification and quality monitoring
- Root cause analysis
- Metric Trees
- Custom data and replay retention policy
- Dedicated success team & priority support
- First-party tracking domains
Heap vs Mixpanel FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Heap uses custom pricing, while Mixpanel goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Heap: Heap sits in the premium, enterprise-leaning tier of product analytics — closer to Amplitude and Mixpanel's higher plans than to lightweight tools like PostHog or Plausible. Hiding all non-free pricing behind sales calls signals they're chasing mid-market and enterprise buyers who expect negotiated deals, not self-serve shoppers comparing sticker prices. Mixpanel: Mixpanel sits mid-to-premium in the product analytics space — pricier than bare-bones tools like PostHog's self-hosted option at high volume, but cheaper to start than Amplitude once you factor in the generous free tier. They're chasing product teams who've outgrown GA4 but aren't ready for Amplitude's enterprise price tag.
Still deciding? See the best Heap alternatives or the best Mixpanel alternatives, ranked with verified pricing.
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