Best Heap Alternatives (2026)

Heap alternatives at a glance

1. 1

   PostHog

   Analytics

   Open-source product analytics platform.

   PostHog is aggressively undercutting Mixpanel and Amplitude on price while bundling more tools (feature flags, session replay, A/B testing) into one platform. They're going after product-led growth companies that don't want to stitch together five point solutions at enterprise prices.

   Plans: Free $0/mo · Pay-as-you-go $0/mo

   Custom pricing Free plan · Heap vs PostHog → PostHog pricing →
2. 2

   Mixpanel

   Analytics

   Event-based product analytics.

   Mixpanel is positioning itself as the accessible alternative to Amplitude, which has a more aggressive push toward enterprise deals. The generous 1M free events and startup program signal they're actively hunting product-led growth teams and early-stage companies before competitors can lock them in.

   Plans: Free $0/mo · Growth $0/mo · Enterprise Contact Sales

   Custom pricing Free plan · Heap vs Mixpanel → Mixpanel pricing →
3. 3

   Amplitude

   Analytics

   Digital analytics platform.

   They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.

   Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Heap vs Amplitude → Amplitude pricing →
4. 4

   AgencyAnalytics

   Analytics

   Client reporting for marketing agencies.

   At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.

   Plans: Everything your agency needs $20/mo · Enterprise Contact Sales

   From $20/mo Free trial · Heap vs AgencyAnalytics → AgencyAnalytics pricing →
5. 5

   AppsFlyer

   Analytics

   Mobile attribution and analytics.

   AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.

   Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan Free trial · Heap vs AppsFlyer → AppsFlyer pricing →
6. 6

   Baremetrics

   Analytics

   SaaS subscription analytics.

   This sits mid-to-premium in the subscription analytics space, priced well above bare-bones MRR trackers but positioned as the analytics-plus-recovery layer for revenue teams who've outgrown spreadsheets. They're chasing funded SaaS companies with real ARR to protect, not scrappy bootstrappers — the lack of a free plan makes that pretty clear.

   Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo

   From $49/mo Free trial · Heap vs Baremetrics → Baremetrics pricing →
7. 7

   CallRail

   Analytics

   Call tracking and marketing attribution platform with AI conversation intelligence.

   CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote.

   Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo

   From $50/mo Free trial · Heap vs CallRail → CallRail pricing →
8. 8

   Convert

   Analytics

   Privacy-friendly A/B testing.

   Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile).

   Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales

   From $399/mo Free trial · Heap vs Convert → Convert pricing →
9. 9

   Crazy Egg

   Analytics

   Heatmaps and website optimization.

   Crazy Egg sits in the budget-to-mid tier of the heatmap/session recording space, undercutting Hotjar and FullStory on entry price while staying accessible to SMBs. They're clearly going after cost-conscious teams who want visual analytics without paying enterprise rates — not trying to compete with Contentsquare on sophistication.

   Plans: Analytics $29/mo · Growth $99/mo · Enterprise Contact Sales

   From $29/mo Free plan Free trial · Heap vs Crazy Egg → Crazy Egg pricing →
10. 10

    Databox

    Analytics

    KPI dashboards for growing businesses.

    Databox sits in the mid-market of the BI/dashboard space — more accessible than Tableau or Looker, but priced above lightweight tools like Whatagraph or Klipfolio's entry tiers. They're going after marketing and ops teams who want pre-built integrations and speed-to-insight without a data engineering team.

    Plans: Free $0/mo · Analyst $64/mo · Pro $159/mo · Growth $399/mo · Custom Contact Sales

    From $64/mo Free plan Free trial · Heap vs Databox → Databox pricing →

None of these fit? Browse the full pricing directory →

What is the best alternative to Heap?

PostHog is the closest Heap alternative we track for analytics. It has a free plan you can start on. Mixpanel and Amplitude are also worth a look.

Are there free alternatives to Heap?

Yes — PostHog, Mixpanel, Amplitude and 3 more offer a free plan, so you can switch without paying up front.

How much do Heap alternatives cost?

Entry prices range from $20/mo (AgencyAnalytics) to $399/mo (Convert). Each product page has the full verified tier breakdown.