AppsFlyer vs Heap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Free
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
Growth
- Sense Contentsquare’s AI: AI Powered Assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
Pro
- Sense Contentsquare’s AI: AI Powered Assistant
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay as add-on
- Standard support
Premier
- Sense Contentsquare’s AI: AI Powered Assistant
- Data warehouse integration
- Behavioral targeting
- Session Replay as add-on
- Unlimited projects
- Advanced user permissions
- Dedicated CSM
- Standard support
AppsFlyer vs Heap FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Heap goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Heap: Hiding all pricing behind 'Contact Us' signals a premium, sales-led play aimed at mid-market and enterprise budgets, not scrappy startups comparing tools on a pricing page. They're competing with Amplitude and Mixpanel for the same enterprise analytics dollars, betting that white-glove sales beats price transparency.
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