Convert vs Heap Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert Heap
Starts at $399/mo Custom
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based custom

Enterprise

Custom
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)

Pro

$599/mo
  • Multivariate Testing, Multi-Page Testing
  • Guided Onboarding
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Phone Support
  • Single Sign-On (SSO)

Growth

Popular
$399/mo
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA Wizard
  • Collaborators
  • Email and In-App Live Chat Support

Free

$0/mo
  • Core analytics charts
  • Unlimited enrichment sources
  • Guides integrations
  • 6 months data history
  • SSO
  • Up to 10k monthly sessions

Growth

Custom
  • Sense Contentsquare’s AI: AI Powered Assistant
  • Unlimited users & reports
  • Chart customization
  • CSV exports
  • 12 months data history
  • Email support

Pro

Custom
  • Sense Contentsquare’s AI: AI Powered Assistant
  • Account analytics
  • Engagement matrix
  • Report alerts
  • Session Replay as add-on
  • Standard support

Premier

Custom
  • Sense Contentsquare’s AI: AI Powered Assistant
  • Data warehouse integration
  • Behavioral targeting
  • Session Replay as add-on
  • Unlimited projects
  • Advanced user permissions
  • Dedicated CSM
  • Standard support

Convert vs Heap FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Heap has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while Heap goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Heap: Hiding all pricing behind 'Contact Us' signals a premium, sales-led play aimed at mid-market and enterprise budgets, not scrappy startups comparing tools on a pricing page. They're competing with Amplitude and Mixpanel for the same enterprise analytics dollars, betting that white-glove sales beats price transparency.

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