Amplitude vs Heap Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Amplitude uses usage-based pricing, while Heap goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Heap: Hiding all pricing behind 'Contact Us' signals a premium, sales-led play aimed at mid-market and enterprise budgets, not scrappy startups comparing tools on a pricing page. They're competing with Amplitude and Mixpanel for the same enterprise analytics dollars, betting that white-glove sales beats price transparency.

Still deciding? See the best Amplitude alternatives or the best Heap alternatives, ranked with verified pricing.