CallRail vs Heap Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail Heap
Starts at $50/mo Custom
Number of plans 4 4
Free plan
Free trial
Pricing model hybrid usage-based

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Free

$0/mo
  • Core analytics charts
  • Unlimited enrichment sources
  • Guides integrations
  • 6 months data history
  • SSO

Growth

Custom
  • Sense Contentsquare's AI: AI Powered Assistant
  • Unlimited users & reports
  • Chart customization
  • CSV exports
  • 12 months data history
  • Email support

Pro

Custom
  • Sense Contentsquare's AI: AI Powered Assistant
  • Account analytics
  • Engagement matrix
  • Report alerts
  • Session Replay as add-on
  • Standard support

Premier

Custom
  • Sense Contentsquare's AI: AI Powered Assistant
  • Data warehouse integration
  • Behavioral targeting
  • Session Replay as add-on
  • Unlimited projects
  • Advanced user permissions
  • Dedicated CSM
  • Standard support
  • Region specific storage

CallRail vs Heap FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Heap has a free plan. CallRail doesn't — though they do offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Heap goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Heap: Heap sits in the mid-to-premium tier of product analytics — above scrappy tools like Mixpanel's entry plans, competing directly with Amplitude and FullStory. They're going after data-mature product teams who want autocapture without manual instrumentation, and they're not trying to win on price.

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