Amplitude vs Mixpanel Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Mixpanel: Sits mid-pack against Amplitude and Heap — not the budget option, but not trying to out-premium anyone either. The startup incentive (free first year for young, lightly-funded companies) signals they're hungry to land early-stage teams before they default to a competitor.

Still deciding? See the best Amplitude alternatives or the best Mixpanel alternatives, ranked with verified pricing.