CallRail vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Business
Popular- Hosted on our servers
- Cost of additional hits
- Easy to set up
- Choose where your data is stored
- Email Support
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Enterprise
- Hosted on our servers
- Easy to set up
- Choose where your data is stored
- Email Support, and Customer Success Manager
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Community
- Forum support
- Community plugins
- All base features
Team
- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
Business
Popular- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
Enterprise
- Dedicated Customer Success
- Priority Email Support (24/5, 12-hr response)
- Onboarding Consultation
- Chat support
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
- A/B Testing
- SSO Authentication (SAML/LDAP)
- Crash Analytics
VIP
- Dedicated Customer Success
- Priority Email support (24/5, 6-hr response)
- Tailored onboarding with dedicated project manager
- Integration support consultations
- Chat support
- Custom configurations
- Custom Development
CallRail vs Matomo FAQ
- Which one is cheaper?
- Matomo is the cheaper option, starting at $26/mo vs $50/mo for CallRail.
- Can I use either one for free?
- Matomo has a free plan. CallRail doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while Matomo goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Matomo: Matomo positions as the privacy-first, GDPR-native alternative to Google Analytics — they're not trying to undercut Mixpanel or Amplitude on features, they're winning on data ownership and regulatory safety. Cloud entry pricing is competitive with mid-tier analytics tools, but On-Premise costs escalate fast, putting them closer to enterprise analytics spend than scrappy startup tooling.
Still deciding? See the best CallRail alternatives or the best Matomo alternatives, ranked with verified pricing.
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