How much does Matomo cost?

Paid plans start at $26/mo. There's also an Enterprise tier with custom pricing.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Is there a discount for annual billing?

Get 2 months free with annual billing.

Matomo Pricing (2026)

Matomo Cloud runs a hybrid setup — the $26/mo Business entry point is really a starting price that scales with pageviews and site count, not a flat fee. Enterprise then flips to custom quoting once you need dedicated infrastructure or compliance guarantees.

From $26/mo 2 plans hybrid Free trial Best Matomo alternatives → Matomo's competitors →

Business: $26/mo
Enterprise: Contact Sales

Verified Sep 30, 2026 Official pricing page

Screenshot of Matomo's pricing page showing its plans and prices — Their pricing page, captured Sep 30, 2026

Stop checking your competitors manually.

Outmano watches your competitors' pricing, features, roadmaps and reviews. Every Monday, you get one brief on what changed.

Try Outmano free »

14-day free trial

Business

$26/mo

Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log
Crash Analytics
WooCommerce Analytics
Search Engine Keywords Performance
Funnels
Users Flow
White Label
Heatmap & Session Recording
A/B Testing
Custom Reports
Forms
Media Analytics
Roll-Up Reporting
Advertising Conversion Export
Multi-Channel Conversion Attribution
Cohorts
Tag Manager
Data Warehouse Connector
SAML integration
LDAP integration

Enterprise

Contact Sales

Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log
Crash Analytics
WooCommerce Analytics
Search Engine Keywords Performance
Funnels
Users Flow
White Label
Heatmap & Session Recording
A/B Testing
Custom Reports
Forms
Media Analytics
Roll-Up Reporting
Advertising Conversion Export
Multi-Channel Conversion Attribution
Cohorts
Tag Manager
Data Warehouse Connector
SAML integration
LDAP integration
Custom Domain
Fully customisable and extensible

Does Matomo have a free plan?

No. There's no free-forever plan. There is a free trial, with no credit card required, and paid plans start at $26/mo.

Want free? Amplitude, AppsFlyer, and Crazy Egg have free plans: see all Matomo alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Business is aimed at growing teams that have outgrown free analytics tools like GA4 and want first-party data ownership without the setup headache of self-hosting. The jump to Enterprise happens when traffic volume gets big enough that usage-based pricing stops making sense, or when legal/security teams start asking for SLAs and dedicated support.

Competitive Positioning

At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.

Growth Lever

Pageview volume and site count are the real upgrade triggers here — as traffic scales, so does the bill, and that's before you factor in Enterprise-only stuff like uptime guarantees, premium support, and custom contracts. The 2-months-free annual discount is the nudge to lock in commitment early before usage creeps up.

Want the strategist's read on the live page? Read the AI teardown of Matomo's pricing page →

Matomo Pricing FAQ

How much does Matomo cost?: Paid plans start at $26/mo. There's also an Enterprise tier with custom pricing.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: Matomo Cloud runs a hybrid setup — the $26/mo Business entry point is really a starting price that scales with pageviews and site count, not a flat fee. Enterprise then flips to custom quoting once you need dedicated infrastructure or compliance guarantees.
Is there a discount for annual billing?: Get 2 months free with annual billing.
Which plan makes sense for me?: Business is aimed at growing teams that have outgrown free analytics tools like GA4 and want first-party data ownership without the setup headache of self-hosting. The jump to Enterprise happens when traffic volume gets big enough that usage-based pricing stops making sense, or when legal/security teams start asking for SLAs and dedicated support.

More Analytics pricing

All Analytics pricing →

Comparing Matomo to something specific? Try Matomo vs AgencyAnalytics, Matomo vs Alteryx, or Matomo vs Amplitude. Or see the best Matomo alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial