Fathom Analytics Pricing (2026)
Pure usage-based pricing anchored to monthly pageviews — you're paying for traffic volume, not seats or sites. The default entry point is $45/month for up to 500k pageviews, with site count handled separately as an add-on ($10/month per 50 sites).
- Up to 500,000 pageviews
- $45/mo
Keep up with your competitors, without the manual work.
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Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Does Fathom Analytics have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, and paid plans start at $45/mo.
Want free? Hotjar, Amplitude, and AppsFlyer have free plans: see all Fathom Analytics alternatives →
AI Pricing Analysis
Pricing Model
Pure usage-based pricing anchored to monthly pageviews — you're paying for traffic volume, not seats or sites. The default entry point is $45/month for up to 500k pageviews, with site count handled separately as an add-on ($10/month per 50 sites).
Tier Strategy
The slider model means there aren't really discrete tiers — it scales continuously with traffic, so the upgrade trigger is simply your site growing past its current pageview ceiling. The site pack add-on creates a secondary upgrade path for agencies or teams managing multiple properties.
Competitive Positioning
At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Growth Lever
Revenue expands on two axes: pageview growth pushes customers up the usage curve automatically, while adding more sites drives add-on revenue in $10/month increments. There's no feature gating mentioned, so the entire expansion motion is volume and scale — not unlocking capabilities.
Want the strategist's read on the live page? Read the AI teardown of Fathom Analytics's pricing page →
Fathom Analytics Pricing FAQ
- How much does Fathom Analytics cost?
- Paid plans start at $45/mo.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days.
- How does the pricing work?
- Pure usage-based pricing anchored to monthly pageviews — you're paying for traffic volume, not seats or sites. The default entry point is $45/month for up to 500k pageviews, with site count handled separately as an add-on ($10/month per 50 sites).
- Is there a discount for annual billing?
- 2 months free with annual billing.
- Which plan makes sense for me?
- The slider model means there aren't really discrete tiers — it scales continuously with traffic, so the upgrade trigger is simply your site growing past its current pageview ceiling. The site pack add-on creates a secondary upgrade path for agencies or teams managing multiple properties.
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Comparing Fathom Analytics to something specific? Try Fathom Analytics vs Plausible, Fathom Analytics vs Hotjar, or Fathom Analytics vs AgencyAnalytics. Or see the best Fathom Analytics alternatives, ranked.
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