Fathom Analytics Pricing (2026)
You're paying purely for monthly pageviews, not seats or features — every plan from $15 to the custom enterprise tier unlocks the same product, just with a higher traffic ceiling. Unlimited sites and unlimited team members are baked into every tier, which is unusual for the category.
- $15/m Popular
- $15/mo
- $25/m
- $25/mo
- $45/m
- $45/mo
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14-day free trial
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
Does Fathom Analytics have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, and paid plans start at $15/mo.
Want free? Hotjar, Amplitude, and AppsFlyer have free plans: see all Fathom Analytics alternatives →
AI Pricing Analysis
Pricing Model
You're paying purely for monthly pageviews, not seats or features — every plan from $15 to the custom enterprise tier unlocks the same product, just with a higher traffic ceiling. Unlimited sites and unlimited team members are baked into every tier, which is unusual for the category.
Tier Strategy
The $15-45 visible tiers target small sites and solo devs just testing the waters, but the real tier ladder (hidden behind 'Show more plans') runs all the way to $470/mo and beyond for high-traffic publishers and enterprise apps. The upgrade trigger is entirely traffic volume — you outgrow a tier the moment your pageviews cross the threshold, nothing else forces the move.
Competitive Positioning
Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers.
Growth Lever
Pure traffic growth is the only lever here — there's no feature-gating to speak of, so as a customer's site scales, they're forced up the ladder automatically. The one add-on monetization is extra sites in packs of 50 for $10/mo, useful for agencies managing many low-traffic client sites without needing a bigger pageview tier.
Want the strategist's read on the live page? Read the AI teardown of Fathom Analytics's pricing page →
Fathom Analytics Pricing FAQ
- How much does Fathom Analytics cost?
- Paid plans start at $15/mo, going up to $45/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days.
- How does the pricing work?
- You're paying purely for monthly pageviews, not seats or features — every plan from $15 to the custom enterprise tier unlocks the same product, just with a higher traffic ceiling. Unlimited sites and unlimited team members are baked into every tier, which is unusual for the category.
- Is there a discount for annual billing?
- Get 2 months free (switch to yearly).
- Which plan makes sense for me?
- The $15-45 visible tiers target small sites and solo devs just testing the waters, but the real tier ladder (hidden behind 'Show more plans') runs all the way to $470/mo and beyond for high-traffic publishers and enterprise apps. The upgrade trigger is entirely traffic volume — you outgrow a tier the moment your pageviews cross the threshold, nothing else forces the move.
More Analytics pricing
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AppsFlyer Pricing
Mobile attribution and analytics.
Free plan -
Baremetrics Pricing
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Comparing Fathom Analytics to something specific? Try Fathom Analytics vs Plausible, Fathom Analytics vs Hotjar, or Fathom Analytics vs AgencyAnalytics. Or see the best Fathom Analytics alternatives, ranked.
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